Why is a company 'fighting' its customers desires? It would be one thing if the idea of reduced cost internet service was financially impossible to support, but that just is not the case. Witness the comparison to broadband pricing in other countries. To make things truly silly on that front there is a lot of talk about the service providers double charging bandwidth... that is charging the consumer for access and the content creator for delivery. Absolute madness in terms of what a healthy market for cable and/or broadband service should be.
Also, I have never quite understood the cord cutting phrase for internet service. It makes sense when cutting landline phone service in favor of cellular but not with regards to internet service and it never has. LTE is the first wireless technology that might be a viable alternative but it really doesn't have the capacity to absorb a mass migration. Serious population level uses of bandwidth is still entirely reliant on landline connections. Instead of cord cutting I'd say it is more about rejecting the entire TV model of content consumption in favor of a more customer oriented experience. The scheduled commercial broadcast model made sense prior to the advent of the internet. Now there is a much better solution and the old way really needs to adapt to the new realities of technology. Instead of fighting services like Areo, Netflix etc... these companies should be embracing them. They will win eventually.
As for the issue of Comcast or Verizon choking services like Netflix, The FCC needs to get off its keister and fix the debacle it made of net neutrality. There are some days I really wish Google/Apple etc... would band together for a hostile takeover of the last mile trolls and reduce them to dumb pipe service providers to lower the access bar for all the content they aggregate. For them a low margin dumb pipe ISP environment would seriously pump up their content distribution capabilities because more folks could afford more access. It seems pretty obvious the telecom industry still holds to much sway over the congress critters to think government will ever roll back their current 'entitled' last mile troll position on its own. In fact they will likely end up being a puppet used by telecom to fight tooth and nail against any such attempt... witness the growing body of legislation directly hindering google FIOS efforts. Someone seriouly want to defend those actions as being 'in the publics best interest'?
Unsurprisingly, I am one of the folks that ditched cable TV. Even when I realized it was an insignificant price drop I still insisted on internet only service. I believe cable TV is broken and has been since they introduced commercials on top of paid subscription. Even so I got a cable subscription once I started living on my own pretty much because it was what you did. Then I realized at one point I hadn't turned on the TV in several months (Everquest) and when I did it was almost painful to try and sit through a typical broadcast. It became absolutely galling to me to pay 90+ dollars a month to be bombarded by advertisements. Even premium channels like HBO now bombard you with a significant percentage of advertisement (of their own materials, but advertisement no less). Back when they started you paid your fee to have movies movies movies and more movies. These days any given channel is dishing out something like 20% advertisements and that is if you do not consider the product placement sequences that are now common and unavoidable through any medium. An example of that method is on Bones when Booth and Bones talking about features in Ford vehicles while they 'drive' to or from something on the show. In and of itself I have little problem with that. But when they then break to a ford commercial it is enough to make me want to put a fist through my TV. Arrrrggghhhh.... Charge me, use commercials, or do product placement. Pick ONE. Using all three is just greedy.... worse than that it is a deal breaker. It made it such that it was no longer something I wanted any part of. I hate HULU for the same reason, but at least that service lets you watch a show on your own schedule. The only thing I really really REALLY miss is easy access to sports. I get some over the air... but cable has sucked up a lot of the cherry deals. These days I often have to go to a sports bar if I want to catch a game. And I believe it is worth the additional cost that has entailed for me.