Embedded Geek asks: "There's an interesting opinion piece at Embedded Systems Magazine about [embedded] programming being a dead end job. The author cites burnout ('Pushing ones and zeroes around doesn't sound like a lot of work, but getting each and every one of a hundred million perfect is tremendously difficult.'), prestige, and skill obsolescence as big reasons for programmers to quit or to go 'over to the dark side' and join management or marketing positions. While the piece primarily addresses embedded programmers, the issue is rising for IT workers and other tech workers. When the age issue is combined with the export of jobs offshore, it makes me nervous just to be pushing 35..." Even though the market is going thru a rough patch, and the number of detrimental aspects to programming are increasing (ageism and so forth), I still do not feel that programming is a dead end job. Computers are going nowhere folks, and as long as they are around, programmers will be necessary. People who are in this career for the money or the prestige may not like it after a while, but the people who are in this for something else will tolerate quite a bit before deciding to opt out. The simple measure here: "as long as you love doing it, you'll keep doing it." Isn't this true for any career?