Anonymous Coward writes "Seattle P-I story on MS's latest move towards having their finger in every slice of the content pie. Oh, goody. 'Microsoft Corp. plans to announce today that four DVD makers will incorporate its Windows Media Audio technology into their players, enabling consumers to play CDs and DVDs they compiled using that technology. At the Consumer Electronics Show in Las Vegas, DVD makers Toshiba, Panasonic, Apex Digital Inc. and Shinco, a Chinese manufacturer, will announce plans to support Windows Media Format in some or all of their models this year, said Michael Aldridge, lead product manager for Microsoft's Windows digital media division.'" We've mentioned this before, but there are a few more details now.