Comment Wrong product palette (Score 1) 43
In my eyes, one of the main issues pretty much all automakers have is that they are selling cars that don't really fit what their customers actually want. Where have the small cars gone? Where have the family vans gone? Where are the simple, no frills cars? Which customer actually wants anything like automated driving, which they seem to strive for? Any features requiring some sort of subscription? Why oh why must almost every new car be a SUV?
For VW, in the european markets, an example of a car dearly missed is the Sharan - a family van with sliding rear doors. It fits 2 adults, 3 kids (including special kid's seats), the family dog and the luggage for the holidays. Frills if you actually wanted them, but not required. They were selling like hotcakes. For used Sharans, prices have gone sky-high, as they have an excellent - well merited - reputation. But VW decided not to build them any more. There is no replacement in sight. The Buzz is an electric bus, but not a family van. The Caddy, while nice enough, is still a glorified, smaller delivery van. The ID.7 looks like a nice electric replacement for the Passat, but won't fit the 3 kids with their seats, as pretty much none of any maker's station wagons nor SUVs do.
Ford discontinued their well-selling Fiesta, Focus, S-Max, Galaxy for instance. They try to sell SUVs, and it looks like they are pretty much disappearing from the market.
Instead of running after fads and only trying to maximize their profits, thus only tending to the high-margin categories, maybe all these automakers should try to listen to what people actually want to buy, so they can actually sell numbers.
Note: going electric is not the problem. Only selling hugely expensive, over-equipped, partially unreliable cars (software!) is a problem, though.