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The Almighty Buck

Retailers Swing DMCA To Stop "Black Friday" Sale Info 792

zoid.com writes "It looks like a few of the big retailers have sent out DMCA notices to a few of the consumer deal sites. So now they are claiming that sale prices are covered under the DMCA. I would like to know what part of the DMCA states that you can not share the price of merchandise. Also, why would they want to stop this free advertising?"
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Retailers Swing DMCA To Stop "Black Friday" Sale Info

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  • by Anonymous Coward on Wednesday November 20, 2002 @02:07PM (#4716879)
    why the DMCA is WAY TOO broad in its scope. And another reason lawyers need to educated themselves on technology.
  • by nesneros ( 214571 ) on Wednesday November 20, 2002 @02:09PM (#4716909) Homepage
    I can understand FatWallet not wanting to fight this, but I sure wish somebody would. Until there is enough momentum from the accused, we won't see any real progress on seeing the DMCA changed or overthrown.
  • Why? (Score:5, Insightful)

    by Bish.dk ( 547663 ) <haas@@@itu...dk> on Wednesday November 20, 2002 @02:10PM (#4716923) Homepage
    Also, why would they want to stop this free advertising?

    Why? Because their prices are not competitive of course. In that case it's not advertisement on such a site.
  • by SexyLinuxMan ( 541640 ) on Wednesday November 20, 2002 @02:10PM (#4716926)
    I don't think lawyers needed to be educated, it is supposed to be broad. the broader the damn law the more they can say what is covered or not covered by a law. This is a growing trend in alot of new laws that are being passed in the US. A broad law allows a company to save their own asses when shit hits the fan or come down on people when the law does not really apply to them.
  • by runenfool ( 503 ) on Wednesday November 20, 2002 @02:12PM (#4716940)
    These foolish abuses of the DMCA by companies around the country will be the downfall of the law as they show its amazing potential for abuse.

    When its something geeky like DeCSS its a little more abstract for customers than 'hey, what can't I find out about the sales?'.

    Sometimes things have to hit rock bottom before people do anything about them.
  • by jockm ( 233372 ) on Wednesday November 20, 2002 @02:12PM (#4716955) Homepage
    The issue here may be if the prices were general knowlege or not. If they were leaked prior to publication, then that might fall under the relm of copyright violation.

    If the prices were published, then I have trouble seeing how it could constitute a violation

  • by gorillasoft ( 463718 ) on Wednesday November 20, 2002 @02:13PM (#4716957)
    Whenever I check out the price comparison sites, I won't bother looking into a vendor that isn't listed or won't let itself be listed. Most people have a general idea of how much the item they are looking for will cost anyway. Based on that, you can usually find a great price from multiple people, so why bother looking up the prices of the few who won't be listed? It seems that they may lose sales from people like me who won't spend the extra time it would take to look them up individually.

    As for how the DMCA relates to this, it's obviously just a way for the companies to make an excuse for delisting their prices. They think that not having the prices public will help them stay out of price wars or other competitive practices, but it's not like this would stop secret shoppers [secretshopper.com] or anything.
  • which? (Score:3, Insightful)

    by faded1 ( 520891 ) on Wednesday November 20, 2002 @02:13PM (#4716966) Homepage
    I am sorry but with all of this recent new found blind patriotism in this country it makes it really difficult for me to understand how exactly we have "freedom" anymore... which countries do not recognize the DMCA again? Anyone want to sponsor a refugee seeking political asylum?
  • by KjetilK ( 186133 ) <kjetil@@@kjernsmo...net> on Wednesday November 20, 2002 @02:20PM (#4717045) Homepage Journal
    IANAL, but I think in my jurisdiction, if they were not published, then it would not be copyright violation, but trade secret law that comes into play, or something like that. Copyright is for something that is published.
  • Re:loss-leaders (Score:3, Insightful)

    by GigsVT ( 208848 ) on Wednesday November 20, 2002 @02:20PM (#4717047) Journal
    So what? Loss leaders need to be sold to be effective... That's the whole point, you advertise your loss leaders like crazy, then push people to buy more profitable items once they are in your store/on your site.

  • by djembe2k ( 604598 ) on Wednesday November 20, 2002 @02:22PM (#4717062)
    The issue in this case isn't the DMCA at all -- that's just an enforcement mechanism here for the redistribution of something to which somebody is claiming a copyright. The issue is whether or not the claim of a copyright is valid. Even if the DMCA didn't exist, another mechanism could probably be found for enforcing this particular copyright claim.

    Probably the copyright claim is bogus itself, but it is common practice for the big corporations to use the threat of legal action to make small fries do what they want, even if they know they would lose. And that isn't a DMCA issue either -- that's a problem with the way capitalism leverages the legal system.

    I'm not sticking up for the DMCA, but this case is really, ultimately, about something else.

  • Re:copyright? (Score:1, Insightful)

    by Anonymous Coward on Wednesday November 20, 2002 @02:24PM (#4717071)
    I am really confused as to how this is a copyright violation. Clearly, this is just another example of the DMCA being a stupid law that is out of control.

    I don't think Copyright or the DMCA applies. Their lawyers are just trying whatever they can think of to scare people into doing what they want. It's total bullshit. (hard to say really, since I can't read the text of the notice and IANAL)

    I very much doubt you can copyright something as short as a price. A price *list* maybe, but if you're only giving excerpts then it's fair use.
  • Courts wait (Score:4, Insightful)

    by Shadow Wrought ( 586631 ) <shadow.wroughtNO@SPAMgmail.com> on Wednesday November 20, 2002 @02:25PM (#4717078) Homepage Journal
    I think that this will help the eventual court case against DMCA. The more ludicrous uses that it is put to the more exhibits that can be brought to bear in getting it overturned.

    Till that day happens, of course, it will continue to suck.

  • by Junior J. Junior III ( 192702 ) on Wednesday November 20, 2002 @02:26PM (#4717106) Homepage
    If the site were serving scanned images of advertizing flyers, they might be in violation of copyright law, but if they're just reporting pricing facts, how can it be a violation?

    The advertising copy from some flyer containing a blurb-type phrase might be copyrightable, but the fact that some store at some address is selling some item for some price is not copyrightable.
  • Re:Fair use (Score:4, Insightful)

    by Jhon ( 241832 ) on Wednesday November 20, 2002 @02:29PM (#4717135) Homepage Journal
    Too bad they don't have a leg to stand on.
    Maybe they don't have a "legal" leg to stand on, but I tell you, that "bionic corporate money" leg seems to be working nicely.

    Follow the link in the article. Fat Wallet says they are going to pull the price listings as demanded because they can't afford a legal battle.

    "Rights", "fair use" or whatever don't really mean anything if wont be exercised out of fear of a costly legal battle.

    -jhon
  • by thomas.galvin ( 551471 ) <.moc.nivlag-samoht. .ta. .todhsals.> on Wednesday November 20, 2002 @02:30PM (#4717145) Homepage
    From the link:

    While we believe that sale prices are facts and can not be copyrighted, We have made the business decision to comply with the dmca notifications.

    Our reasoning for this is very simple - Our mission is to serve consumers - If we were to choose to fight this battle, It would require more resources than are available - and we would no longer be able to serve consumers.


    This speaks more to the flaws in the legal system itself than it does to the DMCA. The legal system has esentially become a means of controling people with significantly less money than you. Time and time again, we hear some variant of "we believe we are right, but we don't have the resources to prove it."

    The system no longer provides equal protection to all; "justice," as it were, can be purchased. Witness PanIP's [panip.com] attempts [slashdot.org] to bully [slashdot.org] web merchants [slashdot.org], or the OJ Simpson case.

    The DMCA is bad; nearly all of us believe so. In the end, however, it is simply one item from the overly-expensive toolchest that is the american legal system. The average American can afford a hammer, but the mega-companies all have power tools. The legal system is designed to see who has the better legal case, but the sad fact is that many cases never actually get to that point; the entry level is simply to high. Joe Blow running his web site from his basement may have the best legal argument in the world for why he should be allowed to print the sale prices of items, but he cannot afford the cadre of lawyers to ensure that that aregument gets heard. Joe Blow might be right, but that doesn't matter; the company that opposes him can simply drag out the legal preceedings long enough to bankrupt him.

    Ideally, when something like this happens, the defendant would be able to go before a judge and say "All I'm doing is reporting the facts," and the judge would say "case dismissed." Instead, they go before the judge and say "All I'm doing is reporting the facts," and the claiment says "that's not what my stable of lawyers say..."

    The really depressing thing is that, even though I can see the system is broken, I really have no idea what to do about it. The system needs to be reformed, but I'm not entierly sure where to start.
  • Re:The worst part (Score:3, Insightful)

    by fobbman ( 131816 ) on Wednesday November 20, 2002 @02:30PM (#4717148) Homepage
    The cost of retaining those attorneys (unless EFF can help) would be huge. It is common practice for a large corporation to have lawyers that will drag the case through the courts for an eternity until the legal fees take their foe out. Trust me, whatever media coverage this gets now would be long gone by the time that happens, and the Corporation would not be hurt at all.

  • by bwt ( 68845 ) on Wednesday November 20, 2002 @02:34PM (#4717187)
    Prices are facts and cannot be copyrighted because they are not original works of authorship. See the Feist case, where an alphabetical listing of phone numbers was unanimously ruled to not be copyrightable.

    However, a price sheet may involve some originality in selection, layout, graphics, descriptions, etc... and thus an exact reproduction of this might be infringing.

    The interesting DMCA question is whether an access TPM to a copyrighted price sheet could be circumvented if the only thing extracted was the price data. I actually think the DMCA as written says such access IS illegal but that Congress has no Constutitional authority to pass such a law.

    Then again, I think the 2nd Circuit's opinion upholding the DMCA was deeply flawed.
  • by thomas.galvin ( 551471 ) <.moc.nivlag-samoht. .ta. .todhsals.> on Wednesday November 20, 2002 @02:34PM (#4717188) Homepage
    Yet another reason why the DMCA is WAY TOO broad in its scope. And another reason lawyers need to educated themselves on technology.

    I don't think so; the DMCA is overly broad, but I don't think the DMCA actually applies in this case. The problem with this is the fact that, even though the operators of bigfatwallet.com may be right, they cannot afford to prove it in a court of law. The real problem in this case is not the scope of the DMCA, but the fact that "justice" has a cover charge; if you can't afford the lwayers, you don't get in the door.
  • by Apro+im ( 241275 ) on Wednesday November 20, 2002 @02:36PM (#4717206) Homepage
    Black Friday is a field day for stores... they essentially thrive on making people make rush purchases - this is why so many sales end at noon or early afternoon. The trick is, while everybody is slashing prices - sometimes to below cost, make your store the priority store to go to... now when you give people maybe one or two days to figure out all the deals, they're less likely to systematically plan and take advantage of the best deals, after all - the best deals aren't why they want you at their store - they want you to make periheral purchases, which are worse deals - ones which make them profit. However, if you can plan your shopping much in advance knowing all the prices, you are more likely to buy the cheapest stuff from store A, the cheapest stuff from store B, etc, without bothering to even look around very much at the other deals, since you already know all the prices.

    It isn't that these stores aren't competetively priced, as some have suggested, it's simply that the competetive pricing is only a lure - giving all the prices for hot items makes that lure nearly worthless.
  • by swb ( 14022 ) on Wednesday November 20, 2002 @02:41PM (#4717260)
    However, their store is private property. They can ask you to leave any time they want, for any reason.

    Really? So if I own a store that's generally open to the public (glass windows and doors, sign on the door announcing hours, store name, etc) I can walk up and say "Whites only -- leave now" and actually get away with it?

  • by Sancho ( 17056 ) on Wednesday November 20, 2002 @02:41PM (#4717262) Homepage
    People /want/ to fight it, they just can't. Try going up against Wal Mart, Best Buy, Target...you can't. You don't have the money. They can tie you up in court until your financing runs out, then your lawyer says "buh-bye" and you effectively lose.

    That's how laws like this stay in effect, and it shows a massive flaw in the court system in America. For civil suits, you have a huge advantage if you have money to burn, and enforcing laws like this are only to the corporation's benefit.
  • by LordKariya ( 195696 ) on Wednesday November 20, 2002 @02:42PM (#4717280)
    I keep seeing this same post in every DMCA-related article... but when is it actually going to happen ?

  • by Arcturax ( 454188 ) on Wednesday November 20, 2002 @02:43PM (#4717284)
    Pulling the ads was the right thing, it will generate mass publicity (like getting it on /.) and will make the corporations look even more wrong (which they are). Next step is to put a section on the front page in nice plain view stating that these comapnies are evil and that FatWallet will no longer help advertize for them. Then add a section thanking all the other stores that did not DMCA them and encourage shoppers to go there instead, thus funneling people towards Best Buy and such's competition.
  • by Anonymous Coward on Wednesday November 20, 2002 @02:45PM (#4717302)
    Yeah, this might be slightly off-topic, but please read before passing judgement...

    Is it just me, or is the number of YRO-type issues increasing? It just seems that over the past few months, more and more of our freedoms are being taken away. It seems to be getting harder to do anything without being hit with the threat of a lawsuit (under the guise of the DMCA or some other law). Corporations seem to have attained, or are very close to attaining, some sort of demi-god or god-like status in the eyes of the government, untouchable by any laws. Politicians left and right, Democrat and Republican, are increasingly coming under the influence of the big dollars that corporations and special interest groups bring. Is it just me, or is our country no longer free? Is it just me, or is our government no more than protectors of corporate interests? Is it just me, or are the efforts of the EFF and other organizations no longer effective? Is it just me, or is it time for more civil disobedience, protests, marches, and the like?
  • by SirSlud ( 67381 ) on Wednesday November 20, 2002 @02:45PM (#4717305) Homepage
    Couple this with the 'just world' mentality, so prevailent in our culture today. The 'just world' mentality states that people have assets and wealth (or lack thereof) in amounts they deserve.

    How often does some uncaring yokel chime in with, "Yeah well, I know [Walmart] is loaded with cash and lawyers, but thats because they worked hard and made all the money, so they deserve an advantage." According to the same mentality, the small fish are just failed mega-coperation wanna-bes (you really do get punished in this society for not wanting to be the _biggest_), so they deserve being at such a disadvantage.

    Before we can fix the inequality with respect to access to legal defence, I think you have to get more people understanding that being rich or being poor doesn't neccessarily denote what you contibuted to your society, nor it the world 'just' in this manner. Too often you see people equating success and wealth with deservedness, so in many people's eyes, your complaints arn't a problem at all .. the richer person _should_ have an advantage according to certain people.

    Its an attitude that makes me sick to my stomach, but sadly not an uncommon one.
  • by Danse ( 1026 ) on Wednesday November 20, 2002 @02:46PM (#4717308)

    They can ask you to leave any time they want, for any reason.

    This is where your argument is flawed, I believe. They can't tell you to leave for just any reason. They can tell you to leave if you're protesting because they can reasonably claim that you are disturbing their customers. They can't tell you to leave simply because you're comparing prices. That's an expected behavior for customers. They can't tell you to leave because you're black. That would not be protected.

  • by Lumpy ( 12016 ) on Wednesday November 20, 2002 @02:54PM (#4717381) Homepage
    sorry but ANY time you enter a court the one who has the most money to throw at it wins.

    I've done it myself. if you have enough money you can make anyone look like a lowlife to the judge and just simply run out the clock.
  • by FatAlb3rt ( 533682 ) on Wednesday November 20, 2002 @02:56PM (#4717389) Homepage
    Honestly, I can't believe people stand in line for hours for these sales. Yeah, there's some pretty good deals, but people's time must not be important to them. I think it's the same thing that drives people to collect a bagful a free crap at a trade show. They just never realize that they don't need it and only focus on the fact they didn't have to pay for it. Or, maybe in some sick, twisted, sadistic way they actually enjoy being in crowds of people scavange for crap.

    Ok...I'm done...sorry.

  • by Anonymous Coward on Wednesday November 20, 2002 @02:57PM (#4717400)
    " "justice" has a cover charge; if you can't afford the lwayers, you don't get in the door."

    Truly sad. I wish someone would make it a requirement that, to hold a law licence, you must do X% of your time as pro bono.
  • by Anonymous Coward on Wednesday November 20, 2002 @03:04PM (#4717461)
    The language of that makes me a bit suspicious of Ron's possible biases.

    Note that he says "crack down", rather than "supress" or "prevent." "Crack down", to me, implies that the consumers are doing something illegal, and the retailers are finally putting their foot down. Of course, nothing could be further from the truth.

    Maybe Ron's not aware of his use of the language, or maybe I'm misinterpreting it, but it's just a thought.

    Ron, if you're reading this: please, please, please, try to be more careful in the way you describe these things in your work. I really believe that there's way too much journalism that conveys strong innapropriate bias in subtle ways. I'm not sure if you mean to, but try to be aware of it, even if not all of your colleagues are.
  • by rolfwind ( 528248 ) on Wednesday November 20, 2002 @03:06PM (#4717482)
    In place of prices for these complaining companies, put in a relative rating scale for the expense of the product compare to other vendors (1-5) where 5 equals Way More Expensive Than Competitors. Simple as that, it bites these companies in the ass w/o violating this pain-in-the-ass law. It would be a simple algorithm to implement, and in fact I think they should selectively show products from these vendors where they are much more expensive than the competition, just to spite them. There are more ways to fight legally, than in the court system.
  • by Otter ( 3800 ) on Wednesday November 20, 2002 @03:07PM (#4717496) Journal
    These [go.com] are Iranian students risking their lives to demonstrate for freedom of speech.

    "Jammers"? "Resistance"? "Just one day"? Doesn't that all seem a bit pompous and self-congratulatory for bravely not buying stuff you don't need for a single freaking day?

  • by The AtomicPunk ( 450829 ) on Wednesday November 20, 2002 @03:16PM (#4717578)
    "There's no way to rule innocent men. The only power government has is the power to crack down on criminals. Well, when there aren't enough criminals, one makes them. One declares so many things to be a crime that it becomes impossible for men to live without breaking laws." - Ayn Rand
  • by kadehje ( 107385 ) <erick069@hotmail.com> on Wednesday November 20, 2002 @03:17PM (#4717584) Homepage
    The really depressing thing is that, even though I can see the system is broken, I really have no idea what to do about it. The system needs to be reformed, but I'm not entierly sure where to start.

    How about a new law or constitutional provision guaranteeing those named as defendants in civil lawsuits to competent, court-appointed attorneys if the defendant cannot afford to pay for legal counsel? In criminal cases, the right to legal counsel regardless of ability to pay for it has been established by the Miranda vs. Arizona case (it's one of the so called Miranda rights: "You have the right to remain silent...")

    Granted, it won't be a perfect fix, but I think it would be a start. Court-appointed attorneys usually aren't the most skilled in the nation, but they would certainly be competent enough to defend an individual against a ridiculous lawsuit based primarily on the premise of getting the defendant to agree to a certain course of action because he/she doesn't have the money for lawyers to fight back.

    Why shouldn't the same standards regarding due process of law that are used in criminal matters be used in civil matters as well? The consequences of one losing a $250,000 lawsuit (currently allowable under copyright law) can be as least as harmful to one's lifestyle as getting sent to jail for a couple of years for a drug offense. People should have the same basic right to protection from B.S. lawsuits as they do from B.S. criminal convictions.
  • by thomas.galvin ( 551471 ) <.moc.nivlag-samoht. .ta. .todhsals.> on Wednesday November 20, 2002 @03:19PM (#4717607) Homepage
    Couple this with the 'just world' mentality, so prevailent in our culture today. The 'just world' mentality states that people have assets and wealth (or lack thereof) in amounts they deserve.

    I used to subscribe to this worldview; I still hold one form of it. I believe that if a person earns something, they are entitled to it's use.

    Unfortunatly, how much you contribute to something, and how much you recieve for your constribution, are now two very different things. I have a friend who wrote a multi-million dollar program, but the company he worked for recieved the vast majority of the profits for his work. This is unfair.

    How often does some uncaring yokel chime in with, "Yeah well, I know [Walmart] is loaded with cash and lawyers, but thats because they worked hard and made all the money, so they deserve an advantage."

    This is where it gets sticky. I really don't begrudge WalMart the money they have earned. I believe that they have compteted, for the most part, fairly. The fact that other companies or people do not have the resources to compete in the market is not unfair, it's business.

    This does not apply, however, to the law. The law is supposed to provide equal protection to everyone. While I do not begrudge WalMart thier money, I do begrudge their ability to mainpulate the legal system with it.

    Before we can fix the inequality with respect to access to legal defence, I think you have to get more people understanding that being rich or being poor doesn't neccessarily denote what you contibuted to your society, nor it the world 'just' in this manner.

    This is very true. Back when I was a bright-eyed high-schooler, I used to think that the Free Market (TM) magically rewarded the people who deserved to be rewarded. I now know that this is not always the case; in fact, it may very well be more the exception than the rule. In school, they teach you about the American Spirit, self-reliance, and the value of the individual; or at least they used to. But in the real world, it's all about corporate mergers and seeing who can throw the most cash around.

    Too often you see people equating success and wealth with deservedness, so in many people's eyes, your complaints arn't a problem at all .. the richer person _should_ have an advantage according to certain people.

    That is, in some cases, true, but I am more disturbed by the facts 1. that so few people realize the advantage the rich have in the legal system, and 2. that so few people that do know, care.
  • by John Hasler ( 414242 ) on Wednesday November 20, 2002 @03:25PM (#4717661) Homepage
    You've got it exactly backwards. If the loser had to pay the winner's legal expenses people would be afraid to sue big companies because of the risk of being required to pay the big companies $100,000 legal bill. The big companies, on the other hand, would see the risk of having to pay the "little guy's" $10,000 bill as a minor cost of doing business.

    BTW you can collect legal expenses from a losing plaintiff if you can show that his suit was frivolious and malicious.
  • Re:Buy Nothing Day (Score:4, Insightful)

    by LostCluster ( 625375 ) on Wednesday November 20, 2002 @03:26PM (#4717668)
    Buy Nothing Day is an outright failure. Friday-after-Thanksgiving remains the largest shopping day of the year despite their efforts. Furthermore, the sales that are offered on that day are often the lowest prices of the year on the targetted blow-out items. Therefore, not shopping on that day causes the people to buy things on a day when the price is higher, putting more money in the store's wallets. It'd be more effective if AdBusters advocated not buying things on any day in the holiday season, but who'd go along with that?
  • by thomas.galvin ( 551471 ) <.moc.nivlag-samoht. .ta. .todhsals.> on Wednesday November 20, 2002 @03:29PM (#4717683) Homepage
    Truly sad. I wish someone would make it a requirement that, to hold a law licence, you must do X% of your time as pro bono.

    In some places, I believe that that is a requierment. It doesn't solve the problem, though; who do you think has more incentive to pur heart, soul, and interns into a case; MegaCorp's well-paid, well-fed, and on-retainer lawyers, or Joe Blow's unpaid, let's-get-this-case-over-with-so- I-can-go-back-to-making-money
    lawyer?
  • by thomas.galvin ( 551471 ) <.moc.nivlag-samoht. .ta. .todhsals.> on Wednesday November 20, 2002 @03:35PM (#4717741) Homepage
    That is at least a start. It doesn't solve the problem of being able to buy better councel, but it is a start.

    Something needs to be done to level the playing field. I hate to even mutter it, as it smacks of government-overintervention, but I am almost coming to believe that there should be court-appointed attorneys for both sides. This isn't a case of government-vs-civillian, where the government could toss someone away for a few years by giving them intentionally inadequate council, it's a case of civilian-vs-civillian, with the government as a (hopefully) neutral third party. If both sides had to make do with the same resources, then it would be the law that determined the outcome of legal preceedings, not money.
  • Lawyers? (Score:3, Insightful)

    by bogie ( 31020 ) on Wednesday November 20, 2002 @03:39PM (#4717787) Journal
    "And another reason lawyers need to educated themselves on technology"

    If you want to blame someone, blame the people that hire lawyers. Lawyers simply act within the framework that our legal system has specifically set up for them to follow. Don't blame them because both our politicial and justic system are corrupt, its sure as hell not their fault.

    I always have to laugh when people go on about lawyers and yet completely ignore the people that hire them.
  • Re:Why? (Score:2, Insightful)

    by RallyNick ( 577728 ) on Wednesday November 20, 2002 @03:40PM (#4717793)
    Also, why would they want to stop this free advertising? It's not about advertising. The danger is much greater: if these price comparison sites gain enough popularity then most customers would have a powerful tool, the market will become close to ideal, and prices will be forced down. Big retailers don't want customers to have power, they want them weak and exploitable. Walking to 5 different stores is too much of a trouble for average Joe, thus he'll buy from the nearest store and prices can be kept monopolistic that way. The only leverage the big retailers have is to ask not to be included in those sites, and then average Joe, not seeing any known names will leave, and go to BestBuy instead.
  • by Theaetetus ( 590071 ) <theaetetus,slashdot&gmail,com> on Wednesday November 20, 2002 @03:48PM (#4717870) Homepage Journal
    So, with that said... can someone please explain why a store would not want as many people as possible to know about their sales?

    Farget(tm) stores sells the My-Little-Flamethrower for $29.95
    Ball-mart(tm) sells the My-Little-Flamethrower for $29.99

    You see why Ball-mart would not want you to see both of those prices posted on the same site? Imagine further if they were selling it for $31.95, or $34.95. They only want the free advertising if they're the lowest price.

    -T

  • by nochops ( 522181 ) on Wednesday November 20, 2002 @03:55PM (#4717938)
    Also, why would they want to stop this free advertising?

    Well, if their prices are not the lowest, they obviously don't want that to be a well known fact.

    Once again, this is just a case of old time, brick and mortar mentality creeping into the global, immediate nature of the internet.

    Before the internet was so popular, consumers actually had to get off their fat arses and go to the stores to shop/compare prices/etc. Sure there were newspapers and magazines that made it possible to compare prices, but these can hardly compete with the speed and penetration of the internet.

    What happens if everyone knows of a website where they can go to see retailers prices on certain products? They most likely choose to buy from the retailer with the lowest price. That is, unless they have some personal loyalty to a higher priced retailer, or perhaps they had a bad experience from the low price retailer, and won't buy from that particular store.

    Obviously, this is bad news for the retailers. I'm sure that they made quite a few sales based on impulse, where the consumer is in the store, looking at the product, and is tired of driving all over town looking for the best price. He's gonna buy at a higher price, right? That's what the retailers are betting on.

    Unfortunately for the retailers, the internet is forcing them to rethink their business strategies, and sometimes it's easier for them to bully the little guy than to change their entire strategy.
  • by jokerghost ( 467848 ) on Wednesday November 20, 2002 @03:59PM (#4717983)
    So, if the DMCA is the worst thing to happen ever, why don't you folks get off your asses and do something! Seriously, a lot of the people here seem to spend time decrying the DMCA, while still living under its rule... "WAAAAH, but I can't do anything" is what I hear. That's bull. The DMCA is currently under review! Why not post your comments?

    It's a lot easier to say that a law should be abolished than to actually get up and try to abolish it. Hell, even the most recent slashdot poll shows how little you people are really willing to comit to ending this law: 51% of people chose a form of the "No" option, and 31% chose the CowboyNeal option. A relavent state motto comes to mind: "Live free or DIE!" In other words, either do what needs to be done, or suffer the consequences... I have no sympathy for those who don't vote, only to bitch about the current administration, and I don't have any sympathy for those who bitch about laws, yet never take any action to end those laws.

    Oh, so this comment won't be *entirely* a -1 Troll, check this link out sometime: http://www.copyright.gov/1201/comment_forms/index. html [copyright.gov] Want to change the law? Want to get your voice heard? Do it! Just remember to be polite, your leters will be taken much more seriously.

    -jokerghost
    Live free or DIE!
  • by vsavatar ( 196370 ) on Wednesday November 20, 2002 @04:13PM (#4718109)
    Where do you get this strange idea that all lawyers are in their occupations for the money? When I get my law degree and bar card I promise that I will do pro-bono work as often as I'm able to do so and still make a reasonable living. I personally think the law should be available to everyone, not just large corporate interests or individuals with deep pockets. I plan on serving as a public defender for at least a few years in the criminal justice system and maybe moving on from there into intellectual property law as one who defends those accused of violating laws regarding IP. I can also say that there are a large number of lawyers who do routinely take on pro-bono cases for the same reason, while others take on high-profile pro-bono cases to gain notoriety. The problem is, there are so many abuses of the system that if we were to take on every case that came to us, we would never sleep or eat, much less make a decent living. A very old, well-known text states, "Thou shalt not stand with the mighty against the weak." The problem is, that's what the USA as a country is doing now, it is standing with the large, mighty corporations against individuals that don't have the money to defend themselves. This should not be and I intend to fight against it as others like the EFF lawyers also fight it, but there's just too many frivolous lawsuits out there and no way we can take all of them on, so we do the best we can with what we have. In summary, don't think that just because Joe Blow's lawyer is fighting a case pro-bono that he is going to rush through it or not put his heart and soul into it. Granted, there are many lawyers that do think that way, but there are many that do not.
  • by phil reed ( 626 ) on Wednesday November 20, 2002 @04:19PM (#4718171) Homepage
    But that's not a DMCA violation. That's breech of contract, or potentially a violation of trade secret laws, not a copyright violation which is what the DMCA covers.
  • Re:Why? (Score:3, Insightful)

    by gvonk ( 107719 ) <slashdot@gar[ ]tvonk.com ['ret' in gap]> on Wednesday November 20, 2002 @04:25PM (#4718230) Homepage
    I think it's more complicated than that. Billy Joe Consumer who pickes up his Best Buy circular and sees the Free Spindle of CDRs After Rebate thinks "Hmm. That sounds like a good deal. What else do they have at Best Buy?"
    Then, he continues to leaf through. He sees an ad for a DVD he wanted to buy anyway, so he decides to drive down to the BB that afternoon.
    When there, he picks up the spindle, grabs the ($24.95) DVD, and on his way out sees a display of Jabra headsets for his phone and throws one in his cart because he thinks they look neat.
    This way, Best Buy has controlled his environment.
    By the way, Billy Joe forgets to send in his rebate.

    On the other side of town, Nerd Geekenstein is cruising the discount sites for the cheapest CDRs. Once he sees that Best Buy has 200 blanks for $0.00 after a $49.99 rebate, he hops onto his moped, scoots over there, grabs them, puts them on his MBNA Mastercard with a $500 limit, scoots home, and promptly fills out the rebate form and sends it in before jumping back on the discount sites to find some cheap RAM near him.

    It's an attitude. Different kinds of shoppers consume the advertising that stores put out in different ways. The stores like to control that. The store made $0 off of Nerdboy and made $52 off of Billy Joe.

  • by Citizen of Earth ( 569446 ) on Wednesday November 20, 2002 @04:26PM (#4718235)
    The broader the scope, the more chances for litigation. More money for he lawyer.

    When you look at statements of political donations, you always see that lawyers organizations are the top contributors to politicians. Now you know why, and where the money for bad laws comes from: bad laws.
  • by EricWright ( 16803 ) on Wednesday November 20, 2002 @04:43PM (#4718390) Journal
    Did you miss the C in DMCA. That's digital millenium COPYRIGHT act. If you have a technological protection on something that is NOT COPYRIGHTABLE, circumventing it does NOT fall under the DM*C*A. It may fall under some other law, but the DMCA is all about content protection... copyrighted content protection. As the OP stated, facts cannot be copyrighted. Only original, creative expressions of the facts contained within.

    It is perfectly legal for me to copy an equation out of my favorite physics textbook when writing another book/paper/etc. However, I cannot freely exceprt descriptions/discussions of that equation, as those are an original expression.

    To wit, quoting various parts of the DMCA:

    Section 103 of the DMCA adds a new chapter 12 to Title 17 of the U.S. Code. New section 1201 implements the obligation to provide adequate and effective protection against circumvention of technological measures used by copyright owners to protect their works.

    Section 1201 divides technological measures into two categories: measures that prevent unauthorized access to a copyrighted work and measures that prevent unauthorized copying of a copyrighted work.

    Notice how 'copyright' keeps showing up here?
  • by Anonymous Coward on Wednesday November 20, 2002 @04:49PM (#4718430)
    These are Unpublished prices, so they don't fall under DMCA. They are still secret until the newspaper prints them. All the employees are bound by legal contract not to discuss this information. They are right to ask these to be pulled down; they are using the wrong law as information cannot be restricted. If I coppied the ad page that would be infringing, but the information on the page is fair game.
    Once again, the DMCA doesn't apply--but of course tell it to the bankruptcy lawyer when they sue you into oblivion!
  • by Facekhan ( 445017 ) on Wednesday November 20, 2002 @04:51PM (#4718444)
    I think they should have a law that requires that lawyers get disbarred for threatening legal action where they know that there is no actionable issue at hand. And the client corporations should be made liable for financial and punitive damages for false legal threats.
  • by spiedrazer ( 555388 ) on Wednesday November 20, 2002 @04:56PM (#4718503) Homepage
    How could you possible think that putting this guy's phone number up was going to be a helpful thing? Did you think that just one or two people would call him with all the geeks hopping mad over yet another injustice of the DMCA?

    A mind is a terrible thing to waste..., or what a waste it is to lose ones mind, or something like that.

  • by EccentricAnomaly ( 451326 ) on Wednesday November 20, 2002 @04:56PM (#4718512) Homepage
    The goal of a protest is to 1) get people to listen to your message 2) get them to understand your message. After that they will make up their own minds.

    Stunts get attention. The point of a stunt isn't to 'punish' the stores, but to do something out of the ordinary that will get noticed by the audiences that you want to get your message to.

    It's a lot like marketing and guerilla advertising like IBM did with the sidewalk chalking and Microsoft and the butterflies.

    The stunts get attention of the 1) customers 2) the media 3) the management. If the media understands the issues they might report it. If the customers understand the issues they might complain. If the management understands they might change the policy.... any pressure from customers and the media might also help management to decide to make a change.

    Picket lines of just five people are pathetic. If you hand out fliers, most people will be annoyed and ignore you. ...If you do a funny puppet show on the DMCA in the parking lot people will be curious, come up to you, and ask "What's the DMCA?". Just be there with some short and easy to understand fliers with ways to get more information. Be prepared to answer questions and explain your position. Don't be combative and don't exaggerate. Let them make up their own minds, your goal is just to inform.

    Also, protests can be a lot of work... they should be fun to get people to show up and help you out. Handing out fliers while holding some home-made 'DMCA Sucks' sign isn't fun. Puppet shows are fun. Fake non-disclosure agreements (that are clearly parodies) are fun.

    Be creative, not destructive. Educate and inform.
  • by Dimensio ( 311070 ) <darkstar&iglou,com> on Wednesday November 20, 2002 @04:56PM (#4718518)
    No they won't. They'll blame the lost revenue on something else, perhaps something that would require even more strict copyright controls, such as an automatic gag-order when the DMCA is brought up so that places like fatwallet.com cannot even inform users when a legal threat is received.

    Corporate CEOs are typically corrupt. Congress is demonstratably stupid. Never assume that they will work to the benefit of the 'little guy'.
  • Re:Buy Nothing Day (Score:4, Insightful)

    by DavittJPotter ( 160113 ) on Wednesday November 20, 2002 @05:24PM (#4718781) Homepage Journal
    The largest problem with this, however, is that by "buying nothing!" you're not helping the weak economy in our country. We need to stimulate the economy so people have more confidence in buying items, and helping to climb out of recession. Everyone sitting on their cash isn't helping, contrary to what you may think. I'm not advocating blowing your entire check, but by all means, do your Christmas/holiday shopping. We all cry about how we can't find jobs, and how pitiful the economy is, but these little protests aren't helping the situation any.

    The comments about 'maddened consumerism' and 'rampant consumption' are strongly worded and designed to elicit an emotional response - and yet you claim the *retailers* play dirty? Wow.

    Seriously. Our economy is dependent on the buying and selling of goods. Or, as a wiser man once said, "You've got to spend money to make money."
  • by Tetsujin28 ( 156148 ) on Wednesday November 20, 2002 @05:26PM (#4718796) Homepage
    Because the DMCA is about circumventing copyright protection technology, which usually means encryption.

    No, it's not. Copyright protection technology and circumvention is only one part of the DMCA -- the one that gets the most coverage on Slashdot, naturally. There are other provisions of the DMCA, such as those dealing with the liability of online service providers for the dissemination of infringing material.

  • by yerricde ( 125198 ) on Wednesday November 20, 2002 @05:43PM (#4718973) Homepage Journal

    Because the DMCA is about circumventing copyright protection technology, which usually means encryption. Please explain what copyright protection technology the retailers employed on their copyrighted sales prices, and how exactly these web site circumvented it.

    The DMCA had two main provisions, a circumvention ban and a takedown notice procedure, with numerous riders. This case invokes section 512(c) [cornell.edu] about takedown notices. If an ISP doesn't respond to a takedown notice, it becomes liable for everything sent over its network.

  • by siskbc ( 598067 ) on Wednesday November 20, 2002 @05:50PM (#4719036) Homepage
    ....how are they breaking copyright? It isn't copyrighted until it's published externally. It also means that they didn't COPY anything - they received information, but not in printed form (even if a printed form existed). Thus, it seems like DMCA doesn't apply, because there's no copyright.

    As mentioned, this becomes a "trade secret" argument. At most, they are guilty of receiving trade secrets, and I have no idea what the penalty is for that, if any.
  • by shyster ( 245228 ) <brackett@uflPOLLOCK.edu minus painter> on Wednesday November 20, 2002 @06:09PM (#4719229) Homepage
    I think we should let Ron know how important this matter is to us by calling him (wait for a while) and telling him a little more about our views on this matter in detail, more so than is currently possible.

    To avoid the inevitable /. effect (swamped, plus the inevitable trolls and fringes), how about a reverse /. interview? Let Ron pose the questions, then send him the highest moderated responses. Or just a general thread, then email him the +5 comments.

    I think that'd be a better representation of the /. community in that we would be self-selecting our representatives. We don't want to come off as anti-capitalist, pro-communist, p0rn lovers, 3l33t h4k3r5, warez pirates...or, god forbid, goatse.cx fans. (Even if you are one (or more) of those things, it won't help in garnering support agains the DMCA to reveal it to the readership of the WSJ).

  • by matrim99 ( 123693 ) on Wednesday November 20, 2002 @06:22PM (#4719316) Homepage
    So let me see if I have this business decision down, then:

    a) Plan a massive sale on Black Friday in order to get customers to spend money at a specific retailer.
    b) Spend major $$ advertising the sale.
    c) Spend more major $$ on lawyers' fees and litigation costs when online consumer deals sites attempt to advertise the sale AT NO COST TO THE RETAILER. Cite the DMCA as your legal basis, because it's so broad that it must cover *any* type of content litigation, including actions against anyone who gives companies free advertising.
    d) Either PROFIT after the Christmas season is over and give everyone a pat on the back, or NO PROFIT and blame 9/11 and those "evil" consumer websites who ruined your sales by giving you free advertising.

    A bit of sarcasm in there, but point c) is what worries me. The *only* reason I can possible see for these retail companies wanting to NOT have their sales mentioned on these sites (for free) is that they fear a sales slowdown in the few weeks prior to the Black Monday sales kick-off, due to the large discounts offered then. But a sales slowdown prior to any advertised sales period is the norm in any retail industry, and is always accounted for well ahead of time. So this reason makes no sense.

    This tactic sounds like it would benefit the mentioned retailer's *competitors* more than the retailers who are threatening the "offending" websites with legal action. Well, and benefits the lawyers on all sides as well. That said, just *who's* lawyers sent the threats to the consumer websites in order to stop the free advertising?
  • by Anonymous Coward on Wednesday November 20, 2002 @06:50PM (#4719573)
    damn right, The best freedom that money can buy!
  • by Otter ( 3800 ) on Wednesday November 20, 2002 @07:07PM (#4719671) Journal
    1) If not shopping for a day isn't trivial, I can't imagine what is.

    2) Using the word "resistance" to describe it is self-aggrandizing to the point of obscenity and mocks real sacrifice and courage.
  • by geekoid ( 135745 ) <dadinportland&yahoo,com> on Wednesday November 20, 2002 @07:27PM (#4719777) Homepage Journal
    Then shouldn't they go after the people that leak the knowledge, not the sites that report it?

    Imagine if the tried this against a major news outlet, they would be laughed at to there face.
    "Whats that, your going to try and shut us down for running a story you don't like and not revealling our sorces? hahahaha...Get out."

  • by Alyeska ( 611286 ) on Wednesday November 20, 2002 @08:46PM (#4720258) Homepage
    The unfortunate truth is that we (those who question DMCA or the tactics used by these attorneys) are not the targeted sales demographic. Most of the people who buy the products are oblivious to these sorts of legal workings in the background. Attorneys and their clients don't worry about upsetting people who think, because we're such a small part of the bell curve. Marketing sells to swarms, not individuals.

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