Warner Bros. Is Using Personalized Deepfakes For Its Latest Movie Promo (protocol.com) 24
Hollywood is embracing deepfakes, and we all can be a part of it: Warner Bros. has tapped synthetic media startup D-ID to promote its new movie "Reminiscence." From a report: A new website allows anyone to upload a photo, which D-ID's AI then turns into a moving deepfake video sequence in a short video clip promoting the film. I tried it and was impressed by the way D-ID's algorithms estimated facial movements just from a single photo.
D-ID actually started out as a privacy-focused startup, aiming to develop technology that protects consumers against facial recognition. Along the way, the startup's founders realized that the same technology could be used to optimize deepfakes. "We built a very strong face engine," D-ID CEO Gil Perry told me. This allowed the company to reduce the amount of training data for its AI. Many competing solutions need multiple video clips, or at least a large amount of photos, to train an AI for creating deepfake videos. D-ID's tech instead works with just a single photo, which is ideal for marketing campaigns like the one launched by Warner Bros.
D-ID actually started out as a privacy-focused startup, aiming to develop technology that protects consumers against facial recognition. Along the way, the startup's founders realized that the same technology could be used to optimize deepfakes. "We built a very strong face engine," D-ID CEO Gil Perry told me. This allowed the company to reduce the amount of training data for its AI. Many competing solutions need multiple video clips, or at least a large amount of photos, to train an AI for creating deepfake videos. D-ID's tech instead works with just a single photo, which is ideal for marketing campaigns like the one launched by Warner Bros.
Land of the CCTV. (Score:2)
D-ID's tech instead works with just a single photo, which is ideal for marketing campaigns like the one launched by Warner Bros.
Great Britain is soon going to have a deep-fake problem.
Life is like a box of chocolates (Score:2)
The Movie Forest Gump, put the Actor Tom Hanks in some convincing at the time historical events. Also the TOS to Deep Space 9 episode "Trials and
Tribble-ations" used the latest in computer technology of the time to put people into old shows and movie clips.
While at the time they seemed seamless, but with the modern eye, you can spot the difference. I expect the Deep Fakes of today, while may impress us now, will soon look dated and uncanny, like Peter Cushing in Rouge One.
CGI is impressive, and getting be
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I'm sorry to ruin your nice CGI snobbery there,
but you only think CGI is bad because bad CGi is the only one you notice.
There is WAY more CGI in movies than you think. Even mundane scenes where you wouldn't even think it's necessary.
And you never noticed it. Nor will you, even on a rewatch with the intention of spotting it.
It's a nice snob meme you 're on there, but it's quite a bit outdated now.
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I used to notice blue-spill every once in awhile, but it never bothered me.
OTOH, I don't have any idea about the quality of current CGI. After the MPAA bought one copyright extension law too many I swore off all movies that they had anything to do with.
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The number of times I've seen a mundane set, thought nothing of it, then watch a making of and noticed that most of where they are working was filled in later by the computer never fails to impress me.
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> I expect the Deep Fakes of today, will soon look dated and uncanny,
I don't know they look pretty [youtube.com] damn good [youtube.com]
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> I expect the Deep Fakes of today, will soon look dated and uncanny,
I don't know they look pretty [youtube.com] damn good [youtube.com]
Those examples, while interesting, didn't reach the "damn good" quality in my opinion.
Don't waste your time - it does not use deepfakes (Score:5, Informative)
Once you upload the picture, it gives you a slightly modified stock video. The video has guy with a deep voice talking about memory. Then some random images quickly flipping by. Then it inserts the picture you uploaded into a close-up of someone turning a page in a book: as though they are flipping through a picture album with that picture in it. Then about 10 seconds later it shows you the picture as you uploaded it, but the person's eyes look down and to the side, and the head tilts about 10 degrees to the right then to the left
I doubt this uses "deepfakes" technology at all. It does find the eyes, move them, and it adjusts the perspective a bit when the head turns. 15 years ago this might have been impressive, but today this is not hype-worthy.
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So I have to wait a bit longer to rewatch the (increasingly inaccurately named) Bourne trilogy with Matt Damon's face replaced by mine? Can't wait for Terminator!
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Or for Deepfak , the Movie.
Re: Don't waste your time - it does not use deepfa (Score:2)
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Yes Deepfak is all about being all in...
Mr & Mrs Everywhere (Score:2)
from Brunner's brilliant "Stand on Zanzibar."
Typical Warner cokehead insanity move (Score:3)
Anyone who uploads there photo there better prepare to appear in future movies against their will. Also, YOU will be sued if you use your own likeness from then on. Because you will likely have sold the entirety of how you look to the Warner devil from here on out.
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Similar thought here - I figured a face from https://thispersondoesnotexist... [thisperson...texist.com] would work just as well as any...
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Anyone who uploads there photo there better prepare to appear in future movies against their will. Also, YOU will be sued if you use your own likeness from then on. Because you will likely have sold the entirety of how you look to the Warner devil from here on out.
Upload someone else's photograph.
Boooo! (Score:2)
I read the headline and was hoping for something a bit more interesting, like using customized deep fakes to combat leaks. Suspected Leakers A, B, and C each get a slightly different set of details and then you can use that to figure out who leaked what when it shows up in a media report. Just using it as a means to let people insert themselves into an ad only serves to show that interesting and potentially useful technology has once again been co-opted and corrupted in an effort to make a quick buck.
We'll all be stars soon (Score:2)
Started out as the good guys (Score:2)
Hans, are we the baddies?
I misread the title (Score:2)
I misread the title as "... For Its Latest Movie Porno." That would be a lot more exciting if Warner Bros. started making deepfaked porn!
Brian Schwab: The “Metaverse” is not (Score:1)
The World Wide Web extended the Internet with some standardizations and a way of addressing so that more and more people could make use of decentralized data and computing. It has been hugely successful and adopted widely.
Because of that, right now in actual reality almost every bu