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Playstation 3 Sells Out At Japanese Launch 250

s31523 writes "With its high price tag and stiff competition the PS3 was a gamble. Based on the reaction in Japan to the game console's release, there might be a new hot toy on everyone's Christmas list here in the states. According to the article there were 100,000 units [Z: actually, only 80,000 units] available and all were sold out in record time. There are 2 configurations currently offered, a 60GB WiFi enabled box and a 20GB non-WiFi box. The Japanese price for the lower end system is considerably discounted vs. the system to be released in the States." For a look at launch day, Kotaku has photos taken by Sony's Phil Harrison on the streets of Tokyo.
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Playstation 3 Sells Out At Japanese Launch

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  • by antifoidulus ( 807088 ) on Saturday November 11, 2006 @02:50PM (#16806802) Homepage Journal
    Tomoaki Nakamura, 41, said: "I've been waiting for this day to come for so long. I'll play it all through the weekend. No time for meals."

    Well, I guess that shows who Sony's demographics are, 41 year old men who put gaming ahead of basic biological function. Take that Maslow!
  • Sony's Strategy (Score:5, Insightful)

    by d3ik ( 798966 ) on Saturday November 11, 2006 @02:52PM (#16806818)
    1. Manufacture a ridiculously low amount of units 2. Sell out of those units at a highly discounted rate 3. MAKE NO PROFIT!! 4. Declare victory
  • Sony Rhetoric (Score:2, Insightful)

    Sony are going to be touting the "fastest sellout ever", I mean, if I had only a single console to sell, and I sold it straight away, wouldnt that be the fastest sellout ever? I'm really wondering how Sony are going to do when they actually are able to produce more. Will the PS3 be a success?
  • by Channard ( 693317 ) on Saturday November 11, 2006 @02:54PM (#16806842) Journal
    .. how come only one of them seems to have had the sense to bring along a portable console to play with while waiting? God only knows what it'll be like when the store I work at gets these in. When the 360's came in, we had people qeueing in the dark from 9PM to 9AM in the morning - just to get core consoles!
    • They probably had to save all their money by not getting anything portable in order to afford the PS3.
    • One of my roommates and I have been talking about camping out for a ps3. Have you seen what they are selling for on ebay []? At those prices, you could buy two, sell one, and still make a profit.

      $1400 for a ps3 on ebay? Assuming I'd spend about $800 on one with games and whatnot, that'd leave $600 for profit. 24 hours standing outside for $600 is about $27 an hour. It might suck (especially in the cold where I'm at), but that's pretty good money when you think about it.

      On that note, I didn't think mo
  • I am not surprised (Score:5, Insightful)

    by MemoryDragon ( 544441 ) on Saturday November 11, 2006 @03:03PM (#16806928)
    The first one million consoles will be an easy sell for sony all over the world, this is basically the hardcore fans who buy everything, but after that, it will be interesting how the console will sell. You can see that with every major console, that the initial sales are high, there always is enough fanboys who dont matter how much it is for the console, they just want to have it.
    • Is (as always) games. Given enough time, any console maker will be able to produce enough so that everyone who wants one has one. However the driving force behind most people wanting one in the end will be games. Does it have the games they want to play and, for the games that are available on multiple consoles, do they look good?

      Sony's problem isn't going to be selling out their first consoles. It's going to be making sure they get the games to convince people that it's something they need to have. That wa
  • by heli0 ( 659560 ) on Saturday November 11, 2006 @03:03PM (#16806930)
    "there might be a new hot toy on everyone's Christmas list here in the states."

    Is there anyone who ever doubted that the PS3 would be sold out until Spring? I assumed that with all of the stories about people planning to sell it for $3,000 on eBay that this was common knowledge by now.

    • Oh, I'm sure you'd be able to get it without paying a premium by the end of January. All it takes is some patience, which seems to be in short supply these days among consumers.

      Don't get excited by the hype and you won't be shellingout 3K for a $600 system:)
  • Big freakin' deal. (Score:5, Insightful)

    by EvilCabbage ( 589836 ) on Saturday November 11, 2006 @03:14PM (#16807000) Homepage

    The Super Nintendo sold out 300,000 units.

    Sony provide less than a hundred thousand to an amazingly gadget hungry market and it's now headlines that it sells out?
  • by yeoua ( 86835 ) on Saturday November 11, 2006 @03:20PM (#16807038) e-sales-30-october-5-november-incredibly-inn/ []

    Notice the amount of hardware sold... in a week... in Japan. The DS completely dominates with more than 100,000 sold in a WEEK. This is months after it has launched, while the PS3 has only 80,000 to sell. Now yes, the DS costs much less, but notice that Nintendo probably makes a profit on it rather than a loss, AND this amount of units allows them to sell more software.

    How much software is going to move for the PS3 when it's launch is only 80,000? Most of those best seller games are in the area of several 100 thousand to several million units sold. That isn't going to happen for a while. So yes the PS3 sold out, but we can't call it any kind of success yet with this few sold. Maybe if they pushed out 1 million units and sold them all, then we can say they were a success.
  • They sold 80,000 units in a day! Huzzah! They can only make money as long as they have units to sell. Only over the long term will we be able to say that it was a success.

    Of course this will just drum up buzz and people will pay some lucky bastard on eBay 5 times the retail price for one.
  • Considering every time Dragon Warrior or a Final Fantasy game comes out, they sell 2 million copies in the first week-end, of course they're going to sell 80,000 PS3s.

    I'd like to see a breakdown of High end-vs-Low end units. Does anyone have those numbers?
    • So imagine you're Square-Enix. You know you can sell two million of your game, assuming there's enough machines to play them on. Would you rather sell your game on this new platform or would you rather risk long term sales and release for the current most popular system close to compatible with your game idea?
      • by Xugumad ( 39311 )
        > risk long term sales and release for the current most popular system close to compatible with your game idea?

        I'm confused... did you just argue that selling lots of your game now might somehow upset your customers, as opposed to releasing it for a platform no-one can buy?
    • by Xugumad ( 39311 )
      I believe they were making 80/20 high/low units, and given they sold out, I'm willing to bet there was an 80/20 split in sold units. Sorry.
  • I'm Big in Japan (Score:5, Interesting)

    by rhesuspieces00 ( 804354 ) on Saturday November 11, 2006 @04:23PM (#16807462) Homepage
    EVERY console made by a Japanese company sells out at launch in Japan. The fucking VisualBoy sold out in Japan.
    • The one with games developed in Virtual Basic?
  • Stupidest...headline...ever. Am I the only one who's reminded of the VG Cats comic about this?

    Man, who would have thought that japanese would buy out 80000 consoles. No way!
  • you really should check out the comments on the photo diary, there are some pretty funny comments and a little "spot the DS" competition going on. Sony's Phil Harrison won't be happy
  • The Big picture (Score:4, Interesting)

    by Dr. Eggman ( 932300 ) on Saturday November 11, 2006 @05:21PM (#16807952)
    I'm interested, how big is Japan in the big picture? First or Second? We all know (if even just by how the companies treat them) that Europe is third most important. Anywhere other than North America, Japan, or Europe is rarely even heard in the news. But is Japan the bigger battlefield than the US? If we look at the launch numbers, Sony and Nintendo are both putting more emphasis on the US. Sony's US Launch day is scheduled to have 400,000 PS3 units, about 4x the number of their Japanese launch. Nintendo is planning a US launch day of 1,000,000 Wii units. Meanwhile I can't even find Nintendo's Japan launch day units; they don't even release in Japan until December, after the November US launch. So, the companies seem to indicate that in the big picture, the US is the bigger prize. Launching two days apart, with more units (assumed for Wii Japan) will make a much more useful comparison than a 23-day apart Japan launch with relativly fewer units.

    It may also be interesting to see how Sony's launch titles did, since they need games and accessories to pull up the difference. Some of the games present on Sony's Japan launch list [] also appear on the Wii's. Depending on quantities of these sold compared to the number of units sold in proportion to other games per unit sold may tell us if there are customers prepared to buy the Wii as well and plan on buying those games for the Wii instead. While it would have to be a large difference to overcome the large margin of error such a comparison welcomes, it may still provide some insite into the minds of the buyers and give us a rough idea how the big US launch will go for Sony or Nintendo.
  • I could shit in a box and probably sell 1,000 units. 5,000 if I called it a console (aka the phantom).

    Selling out at launch isn't hard. It's even easier if you only ship a fraction of what the competition is selling. Which is betterin the Wii selling out over 400,000 units in japan (which is almost definate) or the Ps3 selling out 100,000 units?

    I just have one question? Why is this news?
  • 80,000 - at rrp? (Score:5, Insightful)

    by goldcd ( 587052 ) on Saturday November 11, 2006 @07:01PM (#16808808) Homepage
    LikSang could have shifted that
  • As usual... (Score:5, Interesting)

    by BJH ( 11355 ) on Saturday November 11, 2006 @08:12PM (#16809446)
    ...PC Watch bought one and took it apart [].

    - That's one huge cooling fan!
    - Why did they use a Seagate drive, when Seagate is known for sucking more power than just about anybody else?
    - Not as many components on the MB as you might expect for a first revision.
    - The ATI RSX has its video memory on the module, but not in-core.

    According to posts on various Japanese sites, there also seem to be a few problems.
    - The unit gets hot. Very hot.
    - A couple of people reported the unit powering off during the software update, which permanently bricked the unit.
    - The browser can't play Flash.
  • by jdubois79 ( 227349 ) on Saturday November 11, 2006 @08:21PM (#16809514)
    So, I decided to go to my local game store (Famicon Jungle) the other night to see the status of the PS3 in Japan (not really giving a crap, as I have my Wii on pre-order, but just to see what games are out and whatnot).

    So, I go to the store, and there's about 3 cars waiting outside of the store. 2 have the geekiest geeks you've ever seen in your life sitting in them, 1 has a couple just kind of hanging out eating snacks. They're all waiting for a PS3 shipment that is apparently late getting to the store.

    I walk up to the store and there is a big sign on the front that says "We are sorry for the inconvenience, but we will be getting only 1-3 PS3s, and they will be given out at a first come first serve basis." It was 9pm on launch day, and apparently they still hadn't come yet.

    To give you some background of where I live: I live in a town of around 500,000 people. The surrounding area is all farms, so I figure within 20km of me, there are all of 3 stores that are selling PS3s. If each one gets 1-3 machines, that means that if one in 100,000 people decides "hmmm, I would like a PS3.." then they will sell out.

    Calling that a victory is just lunacy.
  • by Zangief ( 461457 ) on Saturday November 11, 2006 @09:39PM (#16810002) Homepage Journal
    Kotaku has an interesting report. [] Apparently, some people hired chinese poor people to stand in the lines and buy PS3s for resale.

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