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FirefoxFlicks Winners Announced

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  • by gregbains ( 890793 ) <greg_bains@ho[ ] ['tma' in gap]> on Saturday April 29, 2006 @06:35PM (#15229650) Homepage Journal
    ...Only because it is the only one I ever saw, based on viral ability alone it wins
    • It is amusing and has that rewatchablity that viral marketing needs, but it kind of makes firefox seem like a boring whiner. ;)
      • I was confused by it. IE apparently is mentally challenged, but very busy. Safari is bored (maybe no one is using it?), and apparently Firefox is really just a reflection by 99% of its users (willing to complain about IE, but not willing to do anything of their own to fix the problem). Who wants a browser that sleeps all day and whines at IE?

        A better take on the same idea would be to display all of the icons at the same time, IE can go "whee" but keeps running into stuff and getting disoriented and disea
    • by Anonymous Coward

      Weee was the worest piece of crap in the entire Flicks submissions. It doesn't belong on TV on any channel. If that thing airs on tv, it will turn people off to Firefox.

      Give me the Soap one is the best one.
  • by rsmith-mac ( 639075 ) on Saturday April 29, 2006 @06:36PM (#15229654)
    Speaking of hot flicks, I think that's a pretty good description of their server right about now.
    • Quicktime, eh...? (Score:2, Insightful)

      by Joce640k ( 829181 )
      They used quicktime video...?

      Well, I guess not many Linux people are going to be watching those movies.

      Come to think of it, neither will I. Not since quick time changed from being a crappy media player into a crappy media player with a big helping of invade-your-entire-machine-and-redirect-every-poss ible-file-association-with-no-escape-ware.

  • by ziplux ( 261840 ) on Saturday April 29, 2006 @06:36PM (#15229658) Homepage
    Mozilla presumably needs all the funding they can get. Where are they getting the money to pay for a site like this?
  • by yagu ( 721525 ) * <> on Saturday April 29, 2006 @06:37PM (#15229659) Journal

    Wheee! Almost peed my pants. Played it over and over, this is funny on many levels, reminds me of the old Rocky and Bullwinkle cartoons, where little kids laughed, but there is an adult element that is hilarious.

    As far as being effective for general advertising, I'm not sure... It may succeed on the level of getting people talking about it, "Do you GET that new Firefox commercial", or not. It's a bit of a wink and a nod to the tech demographic (taunting especially Microsoft and Netscape).

    If I were making a SAFE choice for mass consumption, I'd probably go with the "Give me the Soap". Simple, mass appeal, cute, cuddly, with a clearly stated message. If I had some extra money, I'd produce and run both. If I had money to burn, I'd definitely do the Wheeee! just for fun.

    Good job to all winners.

  • Well... (Score:1, Insightful)

    The site is down already... To google video, huzzah!
  • by Anonymous Coward
    And the loser is...

    The FirefoxFlicks Server!

    Already getting database errors.
  • Firefox rap by "Fox_E_Mama."

    and the audio: dio&identifier=FoxEMama []
  • Here are the Google Video links (Fox Fever and "Give me the soap" aren't available there unfortunately):

    Daredevil 8172379089&q=daredevil&pl=true []

    whee 5266134260&q=wheee!&pl=true []

    Fox Fever
    -couldn't find it, sorry-

    This is Hot 565393234&q=this+is+hot+firefox&pl=true []

    Give me the the soap
    -couldn't find it, sorry-

    I looked all ov

  • Rubbish (Score:5, Funny)

    by TheRaven64 ( 641858 ) on Saturday April 29, 2006 @06:59PM (#15229732) Journal
    I watched them all, and was completely underwhelmed. For one thing, they were obviously all the same. Secondly though, black text on a white background saying 'Connection to database could not be made.' just isn't funny, and doesn't make me want to use FireFox. It's also stretching the definition of 'video' too. Yes, technically it was something that was seen, and therefore video, but in common usage 'video' implies moving pictures.
    • The youtube links are working fine (as of now). I found the soap one quite good and hilarious which will appeal to adults.
    • No man. You got it all wrong. Apparently there is something wrong with that web site. Equally apparently, all the videos are on the same web site. I hope they fix their web site. I want to watch those videos!!!!

  • Wheee is hot (Score:2, Insightful)

    by WRoach ( 863245 )
    Put the design skills behind This is Hot with the Wheee! concept and you got a real winner.
    • I'm not sure. 'Wheee!' works because its simplistic, playfull and silly. 'This is hot' works because it's beautifully rendered with breathtaking scenes.

      A combination would result in dissonance. It's difficult to simulatneously acheive the "wow effect" of spectacular cinematography while keeping the playful siliness.
    • I think each individual 'flick' was generally underwhelming. While they all had something to offer and generally had good concepts, they tended to be poorly realized, i.e. not enough expansion of concept. Case in point: Briefcase. I loved the idea, but they skipped from point to point too quickly for the meaning to sink in. As a firefox user, I assume that this would be worse if it were shown to people that don't know about firefox.
      The surfing one again had a good idea, but the voice-over and shots failed
  • bah databases (Score:3, Insightful)

    by Jeffrey Baker ( 6191 ) on Saturday April 29, 2006 @07:00PM (#15229734)
    Since the site is a pile of smoldering wreckage, let's talk about something else: the web. Specifically, when did you start needed a database to serve up five static files?

    Discuss amongst yourselves.
    • Re:bah databases (Score:4, Informative)

      by flooey ( 695860 ) on Saturday April 29, 2006 @07:27PM (#15229816)
      Specifically, when did you start needed a database to serve up five static files?

      This is the site for all of the applicants, designed to serve up thousands of files and related information that have been uploaded by users. That seems like a good use of a database to me.
  • Wiiiiiiii! (Score:5, Funny)

    by Anonymous Coward on Saturday April 29, 2006 @07:24PM (#15229806)
    Too bad Whee! was a winner. They'll have a hell of a time getting it past Nintendo now.

    Maybe Microsoft will hire Gill for their Xbox campaign? ;)
  • Analysis (Score:5, Insightful)

    by blair1q ( 305137 ) on Saturday April 29, 2006 @07:27PM (#15229817) Journal
    1. Daredevil. What's this about? Nice editing, pretty sweet cinematography (if extremely dark due to heavy use of solar silhouetting). Nice little homily about the surfing ethic. And the kid skateboarding with the surfboard is cool too. But there's no surfing in it. There's skateboarding. Looks too cold to surf. And too dark. Confused.

    2. This is hot. Predictable. I liked the touch with the fish. Too bad it didn't hold that note.

    3. Wheee! Cute, but the payoff is lame. Firefox just wants to sleep? Confused again.

    4. Get the Soap. Dumb. No text, sub- or otherwise, to indicate why the kids think washing gets rid of viruses and spyware. Only the soap-on-the-lens thing keeps it from being dead last. Oh, and the fact that this one could never be anything but:

    5. Fox Fever. Ultra-dumb. Lame beyond words. Everything that's wrong about the vox populi artistic movement. How did this hunk of shit get out of the in-box, much less into this list?

    That's muh rulin'. - Judge R. Bean
    • Re:Analysis (Score:4, Insightful)

      by MobileTatsu-NJG ( 946591 ) on Saturday April 29, 2006 @07:50PM (#15229876)
      One man's Troll is another man's Insightful. The ads had good concepts (particularly the eskimos one...) but they didn't quite deliever that *punch*. They were all missing something. I think most of them could be saved with some refinement. The "weee" ad, for example, was pretty funny. But would somebody unaware of FF get it? Would they even know what the other icons were about? The soap one made FF look like some version of Norton. None of them showed FF's tabs, which amazes me because that is one of the easiest ways to get somebody to switch from IE.

      The point isn't to pick on poor defenseless FireFox here, but rather that it'd be nice to see these ads refined after receiving some critique. You dudes with mod points: Be a little more open minded.

      • "one of them showed FF's tabs, which amazes me because that is one of the easiest ways to get somebody to switch from IE."
        It won't be when IE7 comes out.
    • Who modded this as a troll!? This guy is making perfectly valid criticisms!
      • A troll moderator.

        The system tends to discourage trolls from becoming moderators, but it's not infallible. And nothing pleases everyone. Some people drink the kool-aid and ignore validity to justify their own blind fealty. And sometimes, the people being criticized are the ones with the mod points, so there's that to battle.
    • 3. Wheee! Cute, but the payoff is lame. Firefox just wants to sleep? Confused again.

      Firefox doesn't want to sleep. It just wants the other browsers to shut up because they're being completely annoying (and stupid.) I thought this was the best video and people with even a little bit of knowledge about browsers can understand it.

      • I have plenty of knowledge about browsers, thanks (I use Opera). I didn't get it. I didn't think it was funny. I thought it was annoying and didn't make a point. (Firefox makes the other browsers less annoying?)

        I thought the soap one was good. Amusing, cute, and makes a valid point.
      • Re:Analysis (Score:4, Insightful)

        by MobileTatsu-NJG ( 946591 ) on Sunday April 30, 2006 @01:47AM (#15230778)
        "I thought this was the best video and people with even a little bit of knowledge about browsers can understand it."

        Okay. So why would those people need a FireFox ad?

        Preaching to the choir.
      • Re:Analysis (Score:4, Insightful)

        by Fred_A ( 10934 ) <fred@freds[ ] ['hom' in gap]> on Sunday April 30, 2006 @01:54AM (#15230784) Homepage
        The problem with the "Whee" film is that if you can understand it, you already know Firefox well enough to be outside of the target audience for the film (people who don't know Firefox).

        So yes it is in a way an amusing little film (I found the Safari icon quite funny) although it could stand some refining, maybe a voice-over (such as "should your web browsing be glittery, boring or efficient"), but it's not a good ad.
    • Get the Soap. Dumb. No text, sub- or otherwise, to indicate why the kids think washing gets rid of viruses and spyware.

      I think the fact that they are children make it pretty self explanatory - the childlike misinterpretation of their father's comments of "cleaning" the junk off their computer should make the commercial understood by anyone remotely familiar with spyware, viruses, and children.
    • Re:Analysis (Score:3, Insightful)

      by kratei ( 924454 )
      Sigh, I wish I had not just burned my mod points elsewhere. As the other two posts above me said, the parent here is not trolling (glad people with mod points fixed that!). I went (GC), I watched, and I can't fully disagree with him. He is harsh, but really, can't we do better than these five?

      1. This is Hot. Best of the lot. But, it does remind me of some other adverts out there - so blair1q is right: it is predictable.

      2.Give me the soap. - If they are looking for middle age family types this is the one

      • From the article:

        Accomplished entertainment and advertising judges -- including the talents behind Charlie's Angels, American Pie, and Six Feet Under -- had the difficult job of selecting the winners.

        Uh... okay. Not exactly the films that I would look for for talent, but...

        "Dare Devil" and "This is Hot" are at least done in a professional way, but as I watch some of the other entries, I am blown away that these judges chose the five that they did. What about "Improve", "Sunday Morning", or even "Upgrad

      • 2. Gimme the soap

        Main respronse will be: Cute (thing OMG Ponies etc)

        Childern sell, and I know for a fact that my girlfriend will pick this as het favorite comercial "ever".
    • Re:Analysis (Score:3, Informative)

      by fermion ( 181285 )
      I think this is what is up with daredevil. Let's assume that form the most part, the average adult equates the internet with IE. In other words, when they want to browse, the say I need to open the internet, but what they do is open IE. These people are lost. Let's further assume that, like in most households I know, the kids are the tech support. This commercial is therefore targeted to the middle school group who has some control over the computer. These kids will respond to the little girl, as the
    • Judging from your comments, I don't think that you own this electronic box called a television. Yes sir, a television can be used to watch shows and movies and many ads on random products such as Preparation H and McDonalds.

      Let's analyse your analysis

      1. There's skateboarding but no surfing and you're confused? If you ask me, skateboarding is surfing on dry land. It just happens that some people took it to the extreme and make crazy moves with it but that ain't any different from surfers. Right, that and sur
      • re 1. Repeating my point isn't disagreeing with me.

        re 2. Yes, I liked the fish. It had timing and wit. The animation at the end wasn't bad either, but could have had better timing. This stuff is subtle. There's a reason Pixar films are universally recognized as better than anyone else's animated stuff.

        re 3. Comparing something bad to other things that are bad doesn't make it good.

        re 4. Cute, yes. But it still has to have an internal logic. Even illogic has a logic with a discernible disconnect fro
    • What was your entry?
  • by BrianWCarver ( 569070 ) on Saturday April 29, 2006 @07:35PM (#15229836) Homepage
    Saw them all through the Google Cache. (I can't function without the Add Mirrors Greasemonkey Script [] which IMHO is way better than the Slashdotter Extension [].)

    Anyway, I thought "This is hot" blew all the others away. High production value. Gets some of the firefox message across to a mass audience without getting buried in all the product details. Most of the others will just leave people confused.
  • Get me the soap (Score:5, Insightful)

    by mikesd81 ( 518581 ) <> on Saturday April 29, 2006 @07:42PM (#15229859) Homepage
    I watched them and definitely Get Me The Soap is the best. The idea of washing the computer to get rid of viruses if funny, only because kids are so litereal now. If I was to see that on TV I would be kinda confused as to what firefox is, because, IMO, the average user just uses IE because they don't know about others, except maybe Netscape. The only thing I would add is on the logo @ the end put Get FireFox Interenet Browser to clarify what it is.
    • Re:Get me the soap (Score:2, Insightful)

      by Dadoo ( 899435 )
      If I was to see that on TV I would be kinda confused as to what firefox is, because, IMO, the average user just uses IE because they don't know about others

      You know, you bring up a good point, here. If the goal of this contest is to get an ad that will attract more users to Firefox, none of them are any good. We all understand the commercials, because we're geeks, but there's nothing in any of them that gives the average person a clue what they're talking about. Bummer.

      That said, I really liked "Weeee!" and
    • I think that the average user knows what FireFox is and doesn't care about it. I'm sure that they have heard of it (they don't live in a bubble) and that they understand it (they're not the "e" in the "whee" commercial). They just use IE and don't see how their lives would be much different for using FireFox.
    • Get FireFox Interenet Browser

      Firefox was a web browser last time I checked. I suppose one could call seamonkey an internet browser because of its email/irc/etc. support, but Firefox's great appeal is that it only supports the web (and FTP too I suppose).

  • Daredevil-ish...? (Score:3, Insightful)

    by What Is Dot ( 792062 ) on Saturday April 29, 2006 @07:53PM (#15229888)
    Wouldn't it be far more daredevil-ish to use a browser that ISN'T Firefox???
  • Honestly... (Score:2, Interesting)

    by zpeterz63 ( 851922 )
    Funniest by far in my opinion was "Wheeee!". However, I didn't really see how it did anything to promote Firefox other than by bringing opinion to it. Maybe it was something to the effect of "all the other browsers will annoy you, but Firefox won't." I don't know. Made me laugh though and I watched it multiple times.

    Not quite sure why "DareDevil" made it in there. Didn't really find it funny or informative, but it was well put together I guess. However, it did nothing to really promote firefox except for a
    • Re:Honestly... (Score:4, Insightful)

      by DerGeist ( 956018 ) on Saturday April 29, 2006 @08:33PM (#15229997)
      Daredevil was suggesting firefox fit the surfer's lifestyle. Notice the words she uses could also easily describe firefox. It's supposed to be clever. The "my other browser is a surfboard" was supposed to be the lightbulb moment for everyone who didn't pick up on that during the commercial.

      Remember they were not aiming for a technical audience necessarily, so they picked the one they thought everyone could most relate to (in other words, instead of targeting one audience's 100% mark they figured they'd shoot for everyone's 30% mark, or whatever).

      Fox Fever was too geek-funny. Most people would just find it stupid.

      Wheee! was an excellent and clever submission but requires users to be familiar with browser icons (besides the big blue "e" that non-tech people have synonymized with the Internet).

      You're on target about "This is hot" and the soap entry would be borderline confusing to joe sixpack.

      • The "my other browser is a surfboard" was supposed to be the lightbulb moment for everyone who didn't pick up on that during the commercial.

        Which, I think, would be everyone who didn't know in advance what it was supposed to be about.

        Of course, by the time you get to that "lightbulb" moment, the viewer has already switched the channel (or lost interest) because they were bored to tears, and they never "get" it.

        If your audience is bored, they're not going to pay attention, if they're not paying attention, th
      • True. That's also why even though I think that Smells Terrific [] is great and quite funny most people won't get it. Then again most people wouldn't get most of what Olde English [] produces either.
  • Lame (Score:2, Troll)

    by GrouchoMarx ( 153170 )
    OK, am I the only one that thinks they all suck? "Hot" is the only one that's at least tolerable. The rest have no actual bearing on what they're trying to advertise, or are so campy as to be useless.

    Sorry, but, why?
  • 6585778440&q=daredevil&pl=true []

    It was one of the first three out there, and it reminds me so much of real IE users: much ado about being incompetent and using and incompetent browser. The title says it all.
  • by mapkinase ( 958129 ) on Saturday April 29, 2006 @08:46PM (#15230043) Homepage Journal
    I have afollowing concern about the name of the browser in regards to international marketing:

    In Chinese and Russian folklore, fox is an cunny evil treacherous animal. Given, tech community which does not care much about it already accepted firefox, but what about the general populace (target of the commercial number 5)? Does anybody care about folklore?
  • This is hot! (Score:2, Informative)

    I really think "This is hot!" was the best one. Professional, great ending, lits the features, the list goes on.

    Too bad Daredevil won. When I first viewed that, I had to watch it again and then even look at the comments to understand it.
  • by mongster ( 956340 ) on Saturday April 29, 2006 @09:03PM (#15230092)
    Side shot of man at computer.
    Switch to over the shoulder view showing a browser open to some stock website.
    Zoom in to search toolbar.
    Man types in "big breasts".
    Pause + text: "Fast searching"

    Zoom out to show new tab with search results.
    Man opens several websites in the background as tabs.
    Pause + text: "Tabbed browsing"

    Back to side shot of man.
    Voice of a woman offscreen: "Honey, I'm home."
    Man looks over at doorway.
    Close up of man quickly closing several tabs.
    Shot of man navigating to the "clear private data" option.
    Text: "Privacy"

    Shot of man giving woman a kiss on the cheek.
    Text: "Get Firefox"
  • by asa ( 33102 ) <> on Saturday April 29, 2006 @09:17PM (#15230116) Homepage
    We're working on it. In the mean time, you can see many of the flicks here [] and the winners here:

    First Place - "Daredevil" []
    Second Place - "Wheee!" []
    Third Place - "Fox Fever" []
    Honorable Mention - "This is Hot" []
    Honorable Mention - "Give Me the Soap" []

    - Asa
  • I just found it randomly browsing on Google Video for firefox flicks: 1206353123 []

    It doesn't tell much about FF features, like "This is Hot" does (which is useful IMO). But OTOH the winning DareDavil is also rather focused on experience than screenshots and features. Similarily it has great editing and a nice music.

    As opposed to DareDevil I think it's easier to understand -- the surfing girl uses "like" almost every second word.
  • And I don't mean terrible in a "ha ha make fun of Microsoft" way. I mean terrible period. :P Who thought that a highly irritating ad would be a good idea?
  • Sadly my friend over at media-garden did not win
    i still think his is the best... l []
    the painting is for sale if anyone wants to buy it...
    -peter pressure
    • I've got to say, IMHO, The Painter was the most professional and most "ready for TV" ad in the entire lot (I watched all over them rated with 3 or better stars).

      It's a simple message (grandma doesn't understand "viruses," "security," "pop-ups," etc.), it's got great music. It "just works" for the non-technical masses.

      Of course, if you're marketing to the TechTV crowd, you need something a bit different and can use all the buzzwords.

      I thought the Xraalthraal and John [] was kinda funny too (could use a bit bet
  • I watched the first place winner, "Daredevil" and frankly, I was confused. Besides the small text at the end, there was no mention of Firefox at all. From the perspective of an average observer, I just didn't get it.

    I also disliked "Wee" (however it is spelt). It sunk down to demeaning other browsers rather then explaining and showcasing Firefox's abilities. The browser should rely on its merits, not the shortfalls of other browsers.

    I loved "This is Hot". The animation was well done, and professional. The f
  • joke of a contest (Score:3, Interesting)

    by erbbysam ( 964606 ) on Sunday April 30, 2006 @12:17AM (#15230630) Homepage
    This contest was more of a joke than the jokes in the SNL that's on right now... Here []
    They got rid of there blog(Here []) after a lot of the entrants posted "comments" questioning what happened to it. Read the comments on that page to see the problems but here's a sum up of what the general story is:
    -Before I say anything about the videos this is how the contest was to be done (Here []l)1) Concept (30%); 2) Production Quality (30%); 3) Script/Screenplay (20%); 4) Use of Firefox Logo, Name, or Tagline (10%); 5) Jingle or Soundtrack (10%). The winners were all in the first 20% of the videos posted. Only around 30% of the ads have been posted.
    -The winner of the competition "Daredevil" was posted online Apr. 11th on the website...the contest ended Apr. 14th. This ad incorporates ALMOST NONE of the guidelines set forth other than the fact that she actually uses a browser. (And it's a clear of the recent coca-cola and American express ads... that's more of a rumor though but you decide for yourself)
    -"Wheee!" was in complete denial of the FAQ that they posted (specifically Here []) that said that other logos could not be used without permission and yet there goes IE, Netscape and Safari(not to mention the TOS on those logos on there websites(which can also includes modifying the logos in any way))
    -"Fox Fever" had no video production quality other than that is was trying to be cheesy which can be argued to have not fallen under the scoring system set forth by the rules.
    -"This is Hot" deserved to win more than an honorable mention. It fit the "rules" set forth perfectly and has a very high production quality that (in my opinion) can take on some super bowl commercials.
    -"Give Me the Soap" was cute and could fit the rules perfectly.
    -It starts to appear that the actual "winners" were not exactly following the rules and guidelines of the contest and the two honorable mentions fit it perfectly (which is probably why there were 2 "honorable mentions" because there wasn't any mention that there was going to be).

    -I'll quote myself for the first "rumor":
    "the only concern I have about the judging is that the 5 winners were among the first 25% up... I'm not to good at stat but doesn't that mean the odds of that happening unintentionally (5 hits within 25%) 1 in 1024(4^5) (or one could even argue 20% (5^5: 1 in 3125))? If the first ones up were a "cross-section" as noted earlier doesn't that imply that they weren't the best of the best? ...sorry if that was a bit confusing
    "# Asa(one of the firefoxflicks staff Says:
    April 25th, 2006 at 8:16 am
    cleancut, I don't think it was purely our idea of "the 50 best ones". We posted what we thought was a good cross-section of ads, from humorous to serious and everything in between. We certainly tried to launch the site and build early momentum by highlighting a set of ads that we thought would be compelling and entertaining to a broad audience.
    - A
    " "
    -NONE of the judges ever said a word about the contest ANYWHERE. try googling one the famous "judges" names and firefoxflicks and the only page that will come up is that the list of them on This lead to ALOT of speculation that some of the videos (Wheeeeeeeee) were picked because of the instant popularity when they were put on the site and not by market viability (or the "rules"). Also all of the judges apparently viewed all 2.5 hours of commercials in LA over 5 days even though they are all working on movies in various parts of the world. But that's probably because the firefoxflicks team forced them to this deadline to be at the SF film fest which wasn't the original plan.
    -The firefoxflicks team will never be able to use some of the ads (Wheeee
  • SmellsTerrific [] is rather funny as well.

    • It certainly beats the others that I've seen (and I've looked at all the winners plus more). It's friendly to the non-technical, points you in the right direction, and relatively non-irritating. It's also the most professionally done of the ones that I've seen. Fox Fever was kind of amusing and covered more technical details though. It also, if you think about it, drives home the name of the browser a lot more than the others. Have to give it to Smells Terrific though.
  • Everyone here seems to be making their opinions known on their fav videos, but no one is discussing what these will be used for.

    Some of these ads have high production value and as good or are better ads that I have seen on TV. Are these any plans to try and get some of these spots on prime-time? Is any wealthy donor like IBM/Google/Shuttleworth/Cuban going to pony up the cash for this?

    Heck I could even see benefits to RedHat or Novell funding such an ad campaign. Anything that reduces IE's marketshare lower
  • My personal favorites were
    This is hot, Fox Fever, Infinite, and of course Wheee!

    But with only a couple of exceptions I thought they were all very good and I think they should all be shown on TV.

    Perhaps IFC could have a spot where they show all of the Firefox Flicks back to back? If TechTV were still alive (damn you evil comcast!) I know they would have gladly done something like that.
  • 5. Wheee!
    Worst. Promo. Ever. This is the most introvert commercial I've seen in ages. It will communicate to noone that's not already well aware. It doesn't present any useful information.
    4. Fox Fever
    Good, cheesy, but as a promo? I think it fails to communicate that this is a browser, not a security product.
    3. Give me the the soap
    More "family friendly" than Fox Fever, but again I feel it's being communicated as a security product.
    2. DareDevil
    Excellent "lifestyle" ad. I just don't think that is what Firefox

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