Open Source Software Serves Niche Markets 213
mahendra writes "News.com is carrying an article about localisation of OpenOffice.org.
'So, what's new about that?', you may ask. The article talks about the potential markets that proprietary software markets are ignoring. By the time they realize the potential, Open Source software will have made deep inroads into these markets..."
AH so THAT'S the deal (Score:3, Funny)
2. Give away software and make deep inroads into these ignored markets
3. ?????
4. Profit.
I always wanted to do one of those.
Re:AH so THAT'S the deal (Score:3, Interesting)
1. Keep software proprietary and expensive
2. No one buys it because its not worth the money
3. ?????
4. ?????
You left out,
5. Make Billions.
Odd, that seems to be the route that Microsoft, Oracle, Peoplesoft, SAP, CA (to name a few) took. Now to only figure out magical #4 and #5 ...
Re:AH so THAT'S the deal (Score:3, Funny)
Cool, by doing so they have automatically ruled out using Microsoft products.
exotic languages (Score:5, Funny)
Not in esperanto for a while (Score:5, Funny)
Re:Not in esperanto for a while (Score:2)
Re:Not in esperanto for a while (Score:2)
Re:exotic languages (Score:5, Interesting)
Now there's a form of localization!
Re:exotic languages (Score:2)
Re:exotic languages (Score:4, Interesting)
Read the
ObDwarf (was Re:exotic languages) (Score:4, Funny)
Rimmer: Holly, as the Esperantinos would say, "Bonvolu alsendi la pordiston? Lausajne estas rano en mia bideo!" And I think we all know what that means.
Holly: Yeah, it means, "Could you send for the hall porter? There appears to be a frog in my bidet."
Re:exotic languages (Score:3, Informative)
It will be. [openoffice.org]Just ask those guys:
-Tim Morley (timsk@openoffice.org)
-Joey Stanford (k0fcc@openoffice.org)
They are "Revising Glossary & Translating Files"
Re:exotic languages (Score:2)
Re:exotic languages (Score:3, Insightful)
Market Size (Score:5, Insightful)
And when these niche markets become mainstream, I am sure big companies like MS can easily enter these markets either by buying out or squeezing out.
Re:Market Size (Score:4, Insightful)
Re:Market Size (Score:2)
Re:Market Size (Score:5, Interesting)
Just look at Bentley [bentleymotors.com] and Burberry [burberry.com] who have very specialized markets and enjoy actually seek these markets, as seen when, if I recall, Burberry was upset when Ja Rule wore and promoted their products, thus giving them a widespread appeal and "cheapening" their product.
Of course, the irony is that Microsoft products generally have wide use, large market share, and cost significantly more than OSS, so I guess the explanation is that OSS caters to the high-class "knowledgable" customer, even if it is not necessarily much more lucrative.
Re:Market Size (Score:5, Insightful)
It would make me mad if Bill Gates started flashing a PowerBook running Yellow Dog in his music videos... er..
Re:Market Size (Score:3, Interesting)
Yes, the prevalent stereotype, evidenced in, say, this comment [slashdot.org] is that Apple, and its OSs, are "high-class", "name brand" OSs, much like the Bentley or the Prada of the computer world.
It may seem obvious, but simple supply and demand states that the smaller the market is, reasonably, the more that suppliers will need to charge, while the greater the consumer base, the lower the product will generally cost. Apple is
Re:Market Size (Score:5, Insightful)
To the average Joe Dell User, the perceived value/quality of Windows is quite larger than OSS, and will remain so for much of the near future.
There is also a large, entrenched semi-computer-savvy population of gamers and "administrators" who insist on reinforcing the idea that Windows is somehow better.
Re:Market Size (Score:5, Insightful)
The obvious counterexample is the web browser, but that is a special case: it's a possible new open computing platform that could get rid of MS's computing platform monopoly, so it was worth spending lots of money to build a product they have to give away.
Re:Market Size (Score:4, Insightful)
Cough. [groklaw.net] Cough. [sco.com]
Re:Market Size (Score:2)
One word - compatibility (Score:3, Insightful)
This is how they were forcing others to upgrade their Office instalations to the latest version.
Re:Market Size (Score:5, Interesting)
Less than %2 of all the people who could use a computer in their lives in some way (productively, I mean), actually do.
There isn't really 'such a thing' as a "niche" computer market. I'm serious. There is 'general purpose computing' and there is 'dedicated focus computing' (embedded/etc.), and either model can be applied to any other science in the world to good effect.
This idea of 'niche markets' is a Western notion, predominantly derived from 'marketing' and has nothing at all whatsoever to do with the actual facts of the technology, which factually has no bounds for application.
A computer can be adapted and bent to any and all application; therefore there isn't a 'niche' for its application in any sense other than a Madison Avenue Spin^H^H^H^HMarketing Merchants arbitrary lines on a board. In fact, niches are arbitrary.
The computing industry is still growing, essentially, at the same rate it always has. Computers are radically applicable to so many spheres of life that in fact the problem is not "if", or "how" to use computers, its "when" and "where". Pick a human endeavour: somehow, it can benefit from having a computer applied to it.
That said, its my belief that the majority of computer systems in the world are still radically underutilized
This isn't going to change. As more and more 'niche markets' get discovered and 'covered', it will become pretty clear that really
my mudasobwa not so mudasobwish (Score:4, Interesting)
Re:my mudasobwa not so mudasobwish (Score:4, Funny)
Coming soon... (Score:5, Funny)
Re:Coming soon...how is this funny? (Score:2)
Re:Coming soon...how is this funny? (Score:4, Informative)
Re:Coming soon...how is this funny? (Score:3, Informative)
scripsit Bananenrepublik:
FWIW, the Katharevousa is not the form used in liturgy, but the `purified' version created by the nationalists in the modern revolutionary period. (When my father went to school, they still taught Katharevousa, and that's what all the newspapers etc. were written in.) I
Re:Coming soon... (Score:4, Interesting)
Error 1 (Score:5, Funny)
They forgot the "if it wasn't for those fucking developers or floating-point errors" part.
Re:Error 1 (Score:2)
Niche markets? (Score:5, Insightful)
Open Office, if it is to succeed MS Office, must be of better quality. Makign inroads into niche markets is fine, but if Linux zealots are the only people your making inroads to, it doesn't really help much.
As for my niche, I'll use emacs, thanks.
Re:Niche markets? (Score:5, Insightful)
I use OO at home and Office at work and I find Office to be better all around. More responsive, more intuitive, faster to load. OO is adequate for many tasks but it's got a long way to go to surpass MS Office.
I'm with you on the Emacs thing though. vi be damned!
Re:Niche markets? (Score:2, Interesting)
I understand your point about "if Linux zealots are the only people making inroads...", but as long as we keep thinking that way, we'll just perpetuate our own problem. Go convert a friend
No, no, no, NO NO! (Score:5, Insightful)
No it doesn't. Not at all. The only thing it must be is good enough and cheaper. That's all it takes.
Truth... (Score:2, Funny)
True! They use non-MS products!! ;)
A fallacy of the argument (Score:5, Insightful)
Mainstream software providers aren't generally interested in true niche markets. Growth isn't predictable and that doesn't look good to shareholders. Instead they concentrate on the masses, where their solution will work for a large enough population to make profit without having to work harder. It's simply better sense for them if they're market-driven rather than based around a central individual money-source.
OpenSource.org - Component of cheap POS?! (Score:5, Interesting)
btw- POS = Point of Sale.
Re:OpenSource.org - Component of cheap POS?! (Score:2, Funny)
Re:OpenSource.org - Component of cheap POS?! (Score:2)
Re:OpenSource.org - Component of cheap POS?! (Score:2)
Re:OpenSource.org - Component of cheap POS?! (Score:2)
Re:OpenSource.org - Component of cheap POS?! (Score:2, Insightful)
You and me both. But, it looks like dentists have already won their battle for free software [open-dent.com]. Of course, I can't comment on how good it is ....
So where do I sign up to convince people to write POS Software for me?
Re:OpenSource.org - Component of cheap POS?! (Score:2)
Re:OpenSource.org - Component of cheap POS?! (Score:3, Funny)
Cheap POS...you mean... (Score:3, Insightful)
As for OPEN SOURCE...POS seems to be an area lacking in a high profile solution (where OS has Linux and BSD, WWW has Apache, DBMS has MySQL and PostgreSQL). There is one aspect of a POS system where you may run into legal barriers in releasing source code and that is direct interfa
Open Source marketing? (Score:5, Interesting)
Yes yes, I could see how that'd work... (Score:5, Interesting)
Then you've got the EULA. Oh dear god, could you imagine how long it'd be for a car running win2k? No less than 2 miles in 4 point font no doubt.
I just wish... (Score:5, Funny)
That would make a big difference to its usability in this locale.
Oh come on (Score:5, Funny)
Girl Robot (Score:4, Funny)
Re:Girl Robot (Score:2, Funny)
Why? someone? (Score:5, Interesting)
Re:Why? someone? (Score:2)
PowerPoint Pack-n-Go.
and of course, Clippy.
Re:Why? someone? (Score:3, Informative)
Exel Solver: OpenOffice Goal Seek (we have matlab already)
PowerPoint Pack-n-Go: OpenOffice export including Flash export.
Clippy: OpenOffice help (without stupid paper clip)
Hows that?
Re:Why? someone? (Score:3, Informative)
Main difference: Solver constraints. Goal Seek can target whatever value it feels like, but if I need my variables to be "binary" or "integer" or "less than 5" Goal Seek doesn't cut it.
Re:Why? someone? (Score:4, Informative)
Wouldn't dream of it. Octave [octave.org] all the way.
Re:Why? someone? (Score:2, Informative)
Except Excel is notoriously unreliable for statistics, and MicroSoft seems to be uninterested in fixing the known (for years) problems with distributions, linear regression, etc.
this [practicalstats.com] has an overview and citations.
If you need particular kinds of stats, a tweaked Rweb [montana.edu] server might be one option - set it up to run "canned" analyses on use
Re:Why? someone? (Score:3, Informative)
Very annoying, as I was trying to find out what mark I got for a module last term, and the lecturer distributed the marks in an excel file, which had a protected cell in it.
I ended up having to go into uni to check my mark, bah!
Re:Why? someone? (Score:2, Informative)
Re:Why? someone? (Score:2, Informative)
Well, the new MS Office I've seen on XP machines handles styles beautifully. If you get a file that's been set up by a neophyte (i.e. without styles), opening the "Style" manager gets you a list of all the different varieties of formatting that exist in the document -- allowing you to effectively act as if there were styles there all along (the only thing it can't handle nicely is a situation in which the person has put a Tab character at the start of every paragraph; but in that case, you can at least easi
Re:Why? someone? (Score:2)
Colors: To use a non-preset color (text, lines, etc) you have to go through the Options and change an existing one. That's just ridiculous.
Spreadsheet length: Max row number is half of what Excel supports. Additionally, if you import a sheet that exceeds the max, the additional rows are simply ignored (you lose half of your data).
Charts: Simply no comparison to Excel.
Re:Why? someone? (Score:4, Informative)
Something to consider though are the features OpenOffice.org has that MS Office doesn't. Such as, licensing issues, ability to create documents using the stylist (awesome feature), and IMHO once you learn to use OOo, it is actually easier to use than at least MS Office 2K (I never had the need to get Office XP)
As for the nice looking interface issue, Ximian has created an awesome looking theme for OpenOffice.org, and I happened to create a theme based on these icons for Windows users. Check it out at my website [pcc-services.com]
There are a few issues with themeing currently, such as not being able to use png files, etc. But these issues are being worked on.
I am also starting to create some content for Draw that I will donate back to the project so it can be used instead of MS Visio.
All in all the future looks very bright for OpenOffice.org !!
My first thought... (Score:5, Interesting)
I.e., where the mainstream U.S. goes one way (English or Imperial measurement/MS-Office) and U.S. scientists/geeks and the entire rest of the world goes the other way (metric measurement/OpenOffice)?
Too soon to call, probably.
Developers playing with linux and open source? (Score:5, Insightful)
This is why linux has flourished with developers. It was by developers for developers. This is nothing new, we know the difference, and are willing to make it work to suit our needs.
Scientists seem to feel OK with Linux, *NIX, and open-source software as well.
Its that damned 99% of the rest of the population that we have problems with
Re:Developers playing with linux and open source? (Score:2)
97%, technically [slashdot.org]
Re:Developers playing with linux and open source? (Score:3, Funny)
Hahaha! We knew you couldn't hide on Slashdot for long, Steve Ballmer!
just what we needed... (Score:5, Funny)
A very good day to you.
I am Barrister Barry Dapo Smith, an attorney at law. I was the Personal Attorney to Mr. Jarold Freeman, who lived in PortHarcourt, Nigeria for years, and whom hereinafter shall be referred to as my Client.
I have a very confidential business proposition for you. On 17th February, 2004, we started developing open source products valued at US$12,500,000.00 (Twelve Million Five Hundred Thousand American Dollars) Upon maturity, I was notified by the bank and subsequently sent a routine notification to his forwarding address but got no reply. After a month, we sent a reminder and finally we discovered from his contract employers, the OpenOffice that Mr. Jarold Freeman died along with is wife Mrs. Barbara Freeman in a plane crash.
By the time they realize the potential... (Score:5, Funny)
And this is surprising because ... ? (Score:5, Informative)
Coming from Canada, where everything is in French as well as in English, I learned very early on (like day dot,) that you had to set up your software without any strings in it.
By using only symbolic references and setting up a dictionary of text strings or icon references you can refer to any 'local' attribute without having to muck with the code.
By switching the dictionary you can then switch the language that your users see without any performence hits and without any code changes.
Furthermore, by laying out the text in ''plages'' and letting the dictionary fill in the details, you achieve a much simpler screen and.or prport layout.
Debugging is easier too since you refer to the symbols you used for programming instead of whatever your users refer to (as this changes almost from user to user.)
Wasn't it part of ... (Score:2, Funny)
Must resist, must resis...
I guess it was a deal he both could and couldn't Welsh on!
just shoot me; I'm weak...
;^)
but is it worth the effort ? (Score:5, Interesting)
It's indeed wonderful that niche markets and languages are served by open source software.. Regardless of the language that people choose to use, I would prefer to have the same interface to work with each time. I would prefer also, to not have to explain why the "close document" command is found in the "file menu", when those words may not necessarily be familiar or easy to find for a person whose native language is not English.
However, if the niche markets are small ones, it may make more sense for some speakers to adapt or learn to use the more common English variant. Interoperability is one reason why. The Rwandan effort in the article has 20 college students translating about 20k strings of text.
What happens when a new version is released? Will there be the same set of maintainers ? Will the next version be supported ? If you're used to the Rwandan (or Finnish or whichever language) version, and you don't have language support in the next version, what do you do ? Keep using the old version ? Look for alternatives ?
The second point to ponder for me is more an observation than anything else. Not being a native speaker of English myself, I was educated in another language. If I hadn't learnt English, then I would be forever dependent on translated texts to be able to use an application or read a fairly current technical journal or book. From an enduser perspective, it might be just be worth your while to get used to the English version as well, because the interface concepts (the File menu and so on) can be applied across many different applications, not just your localized OpenOffice.
Re:but is it worth the effort ? (Score:2)
I haven't read the article yet, but I assume you send the patch to the OO team, and they incorporate it into the next version. Next time, 10 or 20 strings will need to be translated
Re:but is it worth the effort ? (Score:3, Insightful)
Maybe a Rwandan user would be better off learning English. Until he does, he'll get used to whatever works in Rwandan, which is OO right now. When his English proficiency is up, is he going to say, "Oh boy, now I know English, so I can switch to MSoffice"
OSS at risk of being piggybacked? (Score:3, Interesting)
However, they also package this MSOO with a 3-year support and some other candies. So they can have the very same MS-branded OpenOffice which they can sell at the same retail price as MS Office.
The only difference is the support, and MS brand is so well-known, most people and companies are likely to buy into it since it is now (1)OSS, (2)Very secure because of OSS and (3)With excellent support.
Pretty much like what RedHat and Mandrake do to Linux, but MS brand is a lot more recognizable.
Re:OSS at risk of being piggybacked? (Score:2)
Re:OSS at risk of being piggybacked? (Score:3, Interesting)
2) In a few years Linux will be more accepted on the desktop, and Microsoft may be forced to provide Office for Linux because otherwise their market share may start shrinking at a rate unacceptable to their shareholders.
Re:OSS at risk of being piggybacked? (Score:2)
2) IBM is already working on Office for Linux, but the discussion was about MS building a version of Open Office, not porting Office to Linux.
Re:OSS at risk of being piggybacked? (Score:2)
And what's wrong with that? If M$ enters the GPL arena, they are most welcome. Free Software isn't about destroying the competition. It'
It's Obvious why MS does not Market Rwanda (Score:3, Insightful)
You do have to think about how much of a profit market there can exist for computers in a place where the local language has no word for computer. There is a reason MS is not bothering to make inroads in Rwanda. It's about making money, so MS is just as evil in this particular case as almost any other business on earth. We could apply this case to any number of products, software or otherwise. "Volunteers build houses in Rwanda, international contractors ignore upcoming market".
Still, this highlights a difference between open and closed source. Open source needs a community, not a company. That community actively shares and extends itself.
"Computer technology is seen as at least one possible route to lead the country out of poverty..."
We can debate that all day. Needless to say, industrialization happened in most countries before computers. I would love to have computers without industrialization's problems, but that doesn't seem to be a reality.
"It's one of those areas where proprietary software companies are fundamentally at a disadvantage because of their method of allocating resources..."
They are disadvantaged because there is no money there. Open source doesn't use money, it uses people (volunteers). So money is the not the goal, hence money is not the deciding factor. We should not need analysts to communicate this.
Microsoft already serve many niches (Score:5, Informative)
They do this by making those that are interested fund the development. For example the Linguistics Institute of Ireland [www.ite.ie] worked on the Irish Gaelic spell checker. The Welsh work was undertaken by the University of Wales and the Welsh Language Board.
Re:Microsoft already serve many niches (Score:2)
But not Hebrew. (Score:2)
20,000 Strings must first be extracted??? (Score:2, Interesting)
Can a programmer explain this to me. How can there not already be a standard way to translate strings in the UI? What happens when they change the dialogs and menus around? How do you easily maintain the different language versions from release to release?
Surely there must be a uniform way to handle translation of UI in other Open Source applications -- a single file o' strings to be translated. Right?
Shouldn't be there be a simple way for non-programmers to help translate (not to mention proofread) UIs?
Re:20,000 Strings must first be extracted??? (Score:2)
Re:20,000 Strings must first be extracted??? (Score:2, Informative)
Because it is not just strings. Most software also shows values such as "There are 5 objects". The 5 is a value derived in some fashion by the application. In C this would be:
sprintf(buf,"There are %d objects",amount);
The trouble is that the placement of the %d is very language dependant. So the localized version of the above would be something like:
buf = get_lang(OBJECT_COUNT_TEXT, amount);
Where get_lang needs to locate the l
Hmm... (Score:3, Interesting)
Government Influence.. (Score:2)
Open Source, I think, will win in the end though; eventually, the number of people using *nix, etc, will reach a critical mass, and it'll become more profitable to develop for open source than it will for Windows.
Oh, this is just great (Score:3, Funny)
I guess this means I'll now be seeing nicely formatted and spell-checked scam letters from Nigeria, including presentations on how the money was tied up and how I can share in the profits.
Re:Oh, this is just great (Score:2)
Dude, I'm not your foe... what'd I do to piss you off?
Createing competition in non-profitable markets (Score:5, Insightful)
The OpenOffice.org localization argument for serving niche markets has been around for a long time. A prime example of that is the Hebrew Office v. X incident. For me personally, however, I see OSS as a great way to provide competition in non-profitable markets such as office suites.
It's near impossible to try to form a cogent business plan around making office productivity software given the current state of the market. Microsoft has office suite dominance almost as large as Windows market share, and may even be more. Most every company has created some type of workflow based on Office and has legacy documents in Office formats that may stretch back for decades. With the advent of Visual Basic for Applications and Access, companies have also been writing custom business applications coded to work only with Office.
It's difficult to convince investors to pour money into a startup where you're competing directly against Microsoft, especially in a market where they've got the upper hand, established customer lock-in, and decades of software development. As an investor it's almost a sure bet that any money dumped in such a startup would be lost. It's near impossible to create a viable long-term self sustaining business with Microsoft as your competitor in a market they've already monopolized.
Open source software doesn't need to abide by the standard rules of business. It doesn't need to create a revenue stream and find investors. It doesn't need to worry about being underpriced by market dumping practices. As long as there are starving (or subsidized) programmers willing to work on it and eager users, OSS can produce competition in a market where convential businesses would most likely fail. This is one of OSS's greatest strengths.
Competition is at the core of evolution and innovation. It's comforting to know that OSS keeps open these avenues for competition when traditional capitalism fails. Hopefully this will help motivate both the OSS alternatives and Office to continue to improve and evolve.
ed
Complete opposite for my company (Score:3, Interesting)
Communication needs to reach people (Score:2)
Cnet has just announced Microsoft will release a version of office for Hindi.
I think local (foreign to the USA) peoples are going to mistrust M$ and, right now, Open Office looks like the logical choice. The more people Open Office represents the more people you can easily reach in its file formats!
If governments etc have to do any work to create local code to support th
Re:Communication needs to reach people (Score:2)
It serves OO to reach everyone.
It serves M$ to reach everyone with money.
ls
Will it be long before MS comes for the Localizati (Score:3, Interesting)
I think that this is a very strong conclusion to draw esp. if you are talking of open-source. Open-source does not mean that you are not trying to give it away for free.
The assertion strongly suggests that in the "localization market" there is a driving force for open source that lacks in corporations (esp. Microsoft). Something about this market attracts open-source but does not attract closed-(though now compromised)-source. I wonder what it is, and if something like that is really there.
Is there some fundamental shift in what is driving these markets compared to what we think drives markets? If it is not profits, then what is it? Maybe it is about profits, but not about humongous profits.
Maybe it is about being comfortable with decentralization, and not bearing the centralization burden of presenting a single face to the rest of the world - and, hence unflexible corporate-wide policies.
Maybe it is about not being such a big target that it attracts life-threatening law suits.
Maybe it is about so many people being able to pour over your "crown jewels" that you can now tap into the knowledge of anyone who is willing to look and tamper with your code.
So, there there is nothing really of much to big and very big corporations.
But then the article goes on to say that the same "localization markets" will some day draw the attention of Microsoft and others.
But why would they want to do such a thing? Is the whole PC market going to change in such a way that it will become attractive for them. Or are they going to change in a way that the now find the market attractive. Will it happen? When will it happen? Will someone else come into the picture by then?
Re:Potential Security Risk (Score:5, Insightful)
You're partly right. Microsoft applications _are_ consistantly attacked. The reason you propose as a given is wrong, though; it's not about market share, it's about fundamental design flaws making Microsoft's products inherently insecure.
Open source is checked by many eyes for security and other problems; MS products are only inspected in that way when, ahem, the code is leaked. If you think that an open-source developer who submitted a security backdoor or similar bug wouldn't be noticed, then I would have to question your experience with open-source development is limited.