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Amazon Unbox Video Store Launches

Posted by CowboyNeal on Thu Sep 07, 2006 08:29 PM
from the online-box-offices dept.
andrewl6097 writes "Amazon.com has launched it's Amazon Unbox video store. Looks like about 1300 movies and 350 tv series, at $9.99 and up for movies and $1.99 per TV episode. Downloads come with a DVD quality version and a version more appropriate for portable players (using Windows DRM). Also, videos can be re-downloaded from your Amazon media library. Cool!"

Related Stories

[+] Downloadable Movies from Amazon? 71 comments
StrongGlad writes "Screenshots of what could be an Amazon.com video store in the making surfaced Friday on the Web. Alan Taylor, who claims to have worked for the online retailer more than two years ago, said he discovered the screenshots while poking around an area of Amazon.com used by developers. The screenshots can be seen on Kokogiak.com. The pictures show a service called 'Unbox Video' that offers first time users a free TV show or $1.99 off the first movie they download. Instructions are given for downloading the player and buying movies and video that can be played on a PC, TV or portable media player. Amazon.com has declined to comment."
[+] Unbox Too Restricted and Too Expensive? 185 comments
abb_road writes "Businessweek takes a first look at Amazon's new video service and walks away unimpressed. Between the high cost of downloads, the sometimes-poor video quality and the restrictions required by movie studios, they're not predicting a huge hit. From the article: 'Amazon finally launched its long-awaited online video service on Sept. 7. But it's no sure thing that it will catch on with the masses. The service, called Amazon Unbox, offers downloads of movies and television shows, as well as digital movie rentals. But like all its rivals, it's shackled by a raft of viewing limitations imposed by movie studios.'"
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  • "Cool!" (Score:5, Insightful)

    by sulli (195030) * on Thursday September 07 2006, @08:32PM (#16063320) Journal
    slashdot is now running accolades for DRM crippled movie downloads? uncool!
    • Re:"Cool!" (Score:4, Insightful)

      by x-kaos (213378) on Thursday September 07 2006, @08:35PM (#16063342)
      Yea well, it still costs to much money imo. May as well get the movie mailed to me if the download has all that junk with it. Thumbs down.
    • Re:"Cool!" (Score:4, Funny)

      by Anonymous Coward on Thursday September 07 2006, @08:42PM (#16063377)
      Yeah, as a faithful open source fan and reader of Slashdot, there is no way I'm ever going to support this DRM-infested crap! They may take our lives, but they cannot take our freedom!!!

      Now pardon me while I go back to buying stuff from iTunes...
    • by eliot1785 (987810) on Thursday September 07 2006, @08:56PM (#16063427)
      You can't even transfer the file that you download between computers. Check this out, from their FAQ:

      "You can only view the files using Amazon Unbox installed on the computer that originally received the downloads."

      So that means if I buy one of these files and burn it on a DVD to transfer it to another computer that I own, I won't even be able to play it on that other computer. I will have to actually download it again from Amazon.com. You can store it on up to 2 computers (and 2 corresponding video players) at any given time, but files can only be played on the computer to which you downloaded it.

      So that means if I want to use up to the 2 computer limit, I have to actually download it twice. There is no way to save download time by using alternative transmission methods, like a flash drive or a DVD-R. This sucks.

      Remember all the early iTunes-like stores that failed? Although iTunes has DRM, it succeeded in part because its restrictions were less strong than, say, AOL's. I think Amazon.com's is too restrictive.

      ITMS could beat it by being nicer about it, at least allowing you to transfer it between computers however you like. Honestly, that restriction doesn't even make sense from a DRM point of view, because you could always just require people to "authorize" a computer like ITMS. Maybe they aren't as skilled at this as Apple is?
    • Re:"Cool!" (Score:5, Interesting)

      by cptgrudge (177113) <cptgrudge.gmail@com> on Thursday September 07 2006, @09:34PM (#16063590) Homepage Journal

      slashdot is now running accolades for DRM crippled movie downloads? uncool!

      The submitter might be a shill. Seems way too obvious in the cheerleading aspect, at least to me. Shall we break down the summary?

      "Amazon.com has launched it's Amazon Unbox video store."

      Good, if obvious, lead sentence here. It makes sure that the company name is repeated twice, and by using the word "it's" we may get a slight feeling that of "it's amazing" before we read the rest of the product, even if the thought is just subconscious. Interesting, if perhaps unintentional usage of the incorrect "it's" instead of the correct "its", we also may get the feeling doubly reinforced again with the uncontracted "it is amazing".

      "Looks like about 1300 movies and 350 tv series, at $9.99 and up for movies and $1.99 per TV episode."

      Here we see the information about the service and products, including numbers and prices. This is obviously something that will be brought up in the discussion below, but by introducing the readers to it in the summary, the submitter can keep the content tied to the positive aspects conveyed in the summary. This is in contrast to reading about it below where it is coupled with Slashdot users' negative responses to selection and pricing. No control over those comments, but the initial impression is made.

      "Downloads come with a DVD quality version and a version more appropriate for portable players"

      Again, more information about the service. Sentence structure gives us the words "quality" and "appropriate", which are rather neutral terms, but may make a positive subconscious impression on the readers. The mentioning of the generic "portable players" does not exclude any type of device on name alone, so it will not alienate potential customers.

      "(using Windows DRM)."

      Then we come to the most interesting part. By qualifying the "portable players" statement with the phrase "(using Windows DRM)", the submitter may actually gain a small measure of trust from us readers. It is likely based on the demographics of the users of Slashdot. As generally informed people, Slashdot users dislike DRM for both it's technical and philisophical nature. By using parentheses, the submitter seems to be imparting information that is somehow cloaked or not for general public knowledge, like a whispered secret. With these two concepts, we may actually trust the submitter more than we would a normal submission.

      "Also, videos can be re-downloaded from your Amazon media library."

      Here we get a bit more info on the service itself and another placement of the company name and additional product. We are still possibly affected by the subconscious trust level, so we may have an abnormally positive response to this information. Such as a "Great feature!" reaction instead of an "I should hope so!" reaction.

      "Cool!"

      This final statement, while seemingly out of place, may be accepted simply because the summary has been crafted to elicit a positive reponse and we may find ourselves in agreement, though there is nothing that special about this company's service. It does have the potential to backfire when the target audience is quick enough that they can pick out the strange concepts, as the other posts already show.

      Overall, it's designed to give a positive spin and impression to the service, which will hopefully drive more click-throughs to the site. I've seen plenty of links to the iTunes store, but never went there. I clicked on this link, and I don't even plan to buy anything. I didn't buy anything, but I guess it worked on me to at least go there and check it out.

      I'm currently for hire.

  • Marktup (Score:4, Interesting)

    by Mateo_LeFou (859634) on Thursday September 07 2006, @08:34PM (#16063333) Homepage
    At 1/3 to 1/2 this price I'd go on a spree.
    • Re:Marktup (Score:5, Interesting)

      by hackstraw (262471) * on Thursday September 07 2006, @10:46PM (#16063854) Homepage
      At 1/3 to 1/2 this price I'd go on a spree.

      I thought the summary said that TV shows were 1.99/episode and movies 9.99 and up.

      Let me guess? I have to pay for an internet connection. Wait for the download to come down, and store the download. Oh, but I don't even own the copy either due to DRM, right?

      For about $40-50/month I get tons of TV episodes with DVR service, the transport mechanism and storage media and no DRM.

      I'd say about 1/5 to 1/10th or less of the cost, and I might to on a spree.

      I know I'm in the slashdot minority here, but I think I'm still in the majority of the population that actually prefers to watch TV from the couch on a TV with a remote.

      From the informal polls I've taken by talking with people, I know of two people who routinely watch TV on the computer, and the rest of the hundreds of people I know still use a television.

  • by Anonymous Coward on Thursday September 07 2006, @08:34PM (#16063340)
    Why would I pay for video files that are tied to a particular OS?

    Funny thing is, i *would* pay for non-DRMed movies. I've bought plenty of non-DRM music online.

    It deserves to fail, IMHO.
    • by eliot1785 (987810) on Thursday September 07 2006, @09:03PM (#16063459)
      I would even pay for DRM'd movies (sorry guys), if the DRM weren't so restrictive. I buy stuff from ITMS all the time, partly because I know that if worse came to worse I could always burn them all as CD audio files and then rip them into MP3 format. My feeling on DRM is that I think some DRM is good to protect the artists, but there should be a way around it as long as you put in a little bit of work, to discourage people from doing it. It doesn't look like there's a way around this one.

      So basically, rather than balancing customer interests against artist/studio interests, they went wholesale with the artist/studio interests. They'll probably pay for it by not getting a lot of buyers.
      • by GodWasAnAlien (206300) on Thursday September 07 2006, @11:16PM (#16063938)
        "... some DRM is good to protect the artists"

        The current use of DRM is _not_ to protect the artists.

        When the artists make pennies to the big publishing companies dollars, it should be obvious who DRM benefits.

        The current use of DRM is control:
          - control where and how the renter/"buyer" views/listens to the media.
          - when the viewer/listener wants to listen/view the media in some other way, The media must be re-purchaced.
          - this re-purchacing leads to a more constant money flow, without the need for new material.
          - this combined with a near infinite copyright period helps to maximize profit from old works.

        As with many things in society today, a very effective, but irresponsible way to make money is to make the product disposible. If the buyer is forced to throw away the DVD/Music/Computer/Phone every so often, more money is to be made.

        • by Nataku564 (668188) on Thursday September 07 2006, @10:19PM (#16063751)
          Fans. Artists must never be allowed to accumulate enough of a fanbase where they can actually survive on their own. If they sold non-drm'd stuff, you would be able to lend it to friends, and spread the popularity of the artist. This rogue promotional method is far cheaper and more effective than the big label's methods, and must never be allowable under law.
  • Support (Score:5, Insightful)

    by Yahweh Doesn't Exist (906833) on Thursday September 07 2006, @08:36PM (#16063351)
    No Mac support == dead to me.

    No support for iPod == dead to the market.

    iTunes movies will probably be dead to me too since I live in !USA.

    DVDs are cheaper anyway. the entire concept of movie downloads priced the same, or more expensive, as DVDs is retarded.
  • The FAQ here [amazon.com].

    Which includes this showstopper for Mac and Linux users:
    Minimum System Requirements

    OPERATING SYSTEM: The Unbox Video player application is only compatible with Microsoft Windows XP Home Edition Service Pack 2 (SP2), Windows XP Professional SP2, Windows XP Tablet PC Edition SP2, or Windows XP Media Center Edition 2005 Update Rollup 2. The Unbox Video player is not compatible with Apple/Macintosh operating systems.

    COMPUTER HARDWARE: A PC with a 1.5-gigahertz (GHz) processor or faster, at least 512MB of memory, and a DirectX 9.0 complaint Video (64 MB Memory) and Sound Card.

    INTERNET CONNECTION: Broadband internet connection capable of 800 kbps sustained transfer speeds.

    No iPods either:
    Can I use Amazon Unbox on my Macintosh or iPod?
    Unfortunately, our Amazon Unbox video downloads are not compatible with Apple / Macintosh hardware and computer systems.
  • by MarkTina (611072) on Thursday September 07 2006, @08:40PM (#16063366)
    The phrase "If your device is Plays for Sure compliant it may work," is quite amusing.

    So the device claims to play for sure ... but it might not ... great stuff! ;-)
    • by syousef (465911) on Thursday September 07 2006, @09:24PM (#16063558)
      Isn't that how all DRM seems to work: Give us your money now. You might be able to watch the movie right after you do that. You may even be able to watch it again at a later date. Then again we may just charge you for it again next time you decide you want to see it, or if the format changes, or if it's a new moon, or... By the way you might want to check out these other movies you may get to watch. Seeya. Have a nice day. Come again (*but not if you have a complaint)
  • WMV files (Score:5, Interesting)

    by gEvil (beta) (945888) on Thursday September 07 2006, @08:40PM (#16063367)
    The site says they use wmv files. I'm assuming the recently mentioned FairUse4WM will work on them. Looks like I might need to check out one of their $3.99 (-$1.99 first time user discount) movie "rentals" to see how well it works (FairUse4WM, not Amazon Unbox).
    • Re:WMV files (Score:5, Informative)

      by Anonymous Coward on Thursday September 07 2006, @10:12PM (#16063721)
      I can confirm that FairUse4WM version 1.1 successfully un-DRMs content purchased from Amazon Unbox (a South Park episode, in this case). FYI, the filesize is 432MB for 22:22 minutes at 640x480 resolution.
  • amazon movies (Score:4, Interesting)

    by trancertong (992719) on Thursday September 07 2006, @08:44PM (#16063382)
    It seems this whole thing is kind of half baked, as if they were in a rush to get out before the itunes movie store.
  • by ween14 (827520) on Thursday September 07 2006, @08:58PM (#16063436)
    "From time to time, Amazon will automatically deliver promotional video content (e.g., movie trailers, celebrity interviews, reviews, etc.) to your Authorized Device. Amazon may automatically delete such promotional video content from your Authorized Device without notice to you."

    "If Amazon changes any part of the Service or modifies license terms applicable to Rental Digital Content or Purchased Digital Content, which it may do in its sole discretion, you acknowledge that you may not be able to access, view, or use Digital Content in the same manner as prior to such changes, and you agree that Amazon shall have no liability to you in such case."

    The Software automatically checks for upgrades, but the Software will not automatically upgrade without your consent, except as provided herein. If you do not consent to an upgrade that we make subject to your consent, the Digital Content may no longer be viewed on your Authorized Device."
  • Feature Missing (Score:5, Insightful)

    by kaufmanmoore (930593) on Thursday September 07 2006, @09:13PM (#16063505)
    I'd love it if they were to offer you the ability to download a movie instantly when you buy the same DVD from amazon, so you can watch it while the physical disc is in the mail. That way you get the instant gratification, but you will still control the content you own.
  • by sporkme (983186) * on Thursday September 07 2006, @09:13PM (#16063507) Homepage
    I would like to point out that when I looked at the website, the top ten downloads included:

    #5 Firefly
    #6 Adventures of Mary-Kate & Ashley: The Case of the Funhouse Mystery
    #8 Adventures of Mary-Kate & Ashley: The Case of the Volcano Mystery

    This proves beyond a shadow of doubt that Slashdot users are a significant part of the early adoption crowd.
  • by gsfprez (27403) on Thursday September 07 2006, @09:13PM (#16063508)
    They are spinning like a politician on this...

    from the FAQ:
    Unfortunately, Apple Computer Inc. has exclusive rights to the
    hardware and software that would make it possible for Amazon.com to
    provide Amazon Unbox for these devices. Because of these
    restrictions, we are unable to make Amazon Unbox compatible with
    these products.

    Additional information on using Amazon Unbox and purchasing videos
    is available on our Help pages at this URL:

    www.amazon.com/gp/help/customer/display.html?nodeI d=161988011

    now wait just a damn minute - there is NOTHING stopping Amazon from writing software for Mac OS X. nothing. Apple allows anyone to write software for Mac OS X. They do not have exclusive rights to the hardware and software to make this work on the Mac.... Microsoft does.

    Micorsoft does not write any software to allow non-Windows operating systems to view Windows Media files. (they used to have Windows Media Player for the Mac - but now, they let a small company write a codec for Quicktime to play non-DRM WMP files - Flip4Mac)

    Anyhow - screw Amazon - they are lying. They can write any damn software they want for the Mac - and the iPod will play any mp4 file you want.

    Nothing is stopping them from making Mac compantible files - its their own problem that they don't.
    • by eliot1785 (987810) on Thursday September 07 2006, @08:58PM (#16063437)
      Nope, you are not. You can burn it to the DVD, but only in their file type. You can't burn it in a DVD-Player readable format. From the FAQ:

      Can I make a DVD from my Amazon Unbox downloads?

      You can store your downloaded files on a DVD or other removable computer storage device for the purpose of backup in the same format as the original files. However, any DVDs that you burn with Amazon Unbox files will not be readable by a DVD player. You can only view the files using Amazon Unbox installed on the computer that originally received the downloads..

      Basically, this service blows.
    • Re:iTunes (Score:5, Insightful)

      by wall0159 (881759) on Thursday September 07 2006, @08:59PM (#16063443)

      Why will there be a price war when the same interests are behind both sites? The face looks different, but the gizzards are the same.