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AI Microsoft

Microsoft Rebrands Bing Chat To Copilot 28

Posted by BeauHD from the are-you-confused-yet dept.
In what may be a potentially confusing rebranding move, Microsoft today has rebranded Bing Chat to Copilot, sharing the same brand name as multiple other Microsoft AI products. Search Engine Land reports: Bing is no longer "your AI-powered copilot for the web." However, Microsoft Bing will still provide a combined Search and chat experience. It will just be called CoPilot heading forward. For people who may not want that combined experience, CoPilot will have its own standalone ChatGPT-style experience at https://copilot.microsoft.com/.

Microsoft said the rebrand is to unify the Copilot experience: "Our efforts to simplify the user experience and make Copilot more accessible to everyone starts with Bing, our leading experience for the web. Beginning today, Bing Chat and Bing Chat Enterprise are becoming Copilot, with commercial data protection enforced when any eligible user is signed in with Microsoft Entra ID."

While it's definitely a more unified experience, it also seems a bit confusing because Microsoft's chatbot "companion" is used across multiple apps, including Microsoft 365, Edge, Windows and more -- some free, some not. In addition to Bing Chat, Bing Chat Enterprise is also rebranded as Copilot Pro. It offers the same chat functionality with greater commercial data protection for Microsoft 365 subscribers.
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Microsoft Rebrands Bing Chat To Copilot More

Microsoft Rebrands Bing Chat To Copilot

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  • Hi there! (Score:3)

    by Calydor ( 739835 ) on Wednesday November 15, 2023 @06:51PM (#64008295)

    It looks like you're trying to fly a plane. Would you like help with that?

  • some pointy haired boss in the c-suites decision

  • Ok, let's try Chrome instead of Firefox. .. 10 seconds later ..

    Your browser is currently not supported on copilot

    Ok, lets try Safari then .. 10 seconds later ..

    Your browser is currently not supported on copilot

    For f**ks sake!
    Is Copilot written in VisualBasic or something?!?
    As if there is something in Edge that isn't supported by all other major browsers.

  • Most children know Bing as a Cartoon character [bingbunny.com] than a search engine. Maybe go back to the Windows Live brand and take goodwill from Xbox Live.

    • Most children know Bing as a Cartoon character [bingbunny.com] than a search engine.

      I'm not familiar with that, but know there's only so much one can chat about cherries [wikipedia.org] ...

    • I am a father and I am pretty sure my daughter never ever heard about the Bing cartoon character. Sure, she probably never heard of the Bing search engine either...

      Still, according to Wikipedia, the cartoon dates from 2014 and the search engine from 2009.

  • Here, I will display the explanation on my Surface.

  • Copilot, like Github's Copilot? Did they forgot to register the trademark?

    • Re: (Score:1)

      by Anonymous Coward

      Copilot, like Github's Copilot? Did they forgot to register the trademark?

      Yeah, maybe the owners of Github should sue Microsoft.

      • MS is just incompetent enough to follow such a zany plan. Maybe the owners of linkedin could file an amicus brief too.

    • Putting lipstick on a turd or polishing a pig?

  • I'd be surprised if they went a year without renaming any product or service that isn't Windows and Office. They constantly seem to be rebranding. Maybe it is a marketing tactic to make something old get new attention, but it is confusing to find help/answers on a product/service when it didn't have the same name as it used to. Microsoft's own forums barely have any answers besides "have you tried formatting and recreating the problem on a new install"

  • So you have CoPilot at Microsoft GitHub, and now you have CoPilot at Bing. But are they really the same thing, or are they two completely separate AIs sharing only the same branding?

    This is reminding me of Skype for Business which did not appear to actually have any connection to Skype apart from marketing.

  • Aside from their Office applications, it seems that MS changes names for everything every couple of years. Why is it so damn hard to track down the right service or documentation with them? I'd hope AI might help me avoid reading any of their online 'help' since it's frustrating the hell out of me this year!
  • I'm having great success with getting recipes from the AIs. I usually have to tell them I don't want links to recipes, that I want the actual recipes.

  • Is whether anyone will gaf.

    People didn't care about Cortana, they didn't care about Clippy, and they didn't care about Bob...Microsoft keeps trying to be "too helpful" and ends up getting in the way to the point of user annoyance.

    See, if I had my druthers, Copilot would have an immediate first use case: the Microsoft Help Forums. there are mountains of posts there which need to be sifted through. Sometimes there's an answer on page 8; good luck finding it. Letting CoPilot digest that data and provide users

    • Microsoft help forums are equivalent to dev/null. I have NEVER, ever ever found any useful advice on those fora.

  • Microsoft working hard to snatch defeat from the jaws of victory. I wonder what kind of insane marketing infighting led to this idiocy.

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