Salesforce Enters the Streaming Wars (axios.com) 17
Salesforce is the latest tech giant to venture into video streaming with the launch of a new service aimed at business professionals called Salesforce+, the company's chief marketing officer Sarah Franklin tells Axios. From the report: The service is part of a greater effort to transition Salesforce's marketing approach from paid customer acquisition to owned and operated media. Franklin says the hope is that the content will help people refine their skills, while also creating an emotional connection to Salesforce, driving users to "want to use our products and want to engage more with us." Salesforce+, which will debut globally during Salesforce's annual mega-conference Dreamforce in September, is a free service that will feature original programming from Salesforce and eventually, content created by its clients. The content will be available on-demand 24/7, but it will also feature live event programming, starting with Dreamforce.
emotional connection (Score:2)
Get off my lawn [pig head] [spiral] [skull-and-bones] !
Is that emotional enough?
Trapped in a motivational poster. (Score:2)
Ah, infomercials and motivational speakers for the pointy-haired bosses.
Re: (Score:2)
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Ugh (Score:3, Insightful)
Saleforce is great at marketing ... themselves. What a mess of a CRM and API though.
I can't think of any area where my first thought is "man, I wish Salesforce was doing this."
Re: (Score:2)
Re: (Score:1)
is there any CRM that is not a mess?
Salsa is kind of decent to work with. Kind of.
CiviCRM is a mess but at least you can read the source and try to figure out what it is doing.
Oh, I _HAVE_ an emotional connection with Salesfor (Score:5, Funny)
But probably not the emotions they are looking to reinforce...
Rah-rah corporate PR crapola (Score:2)
the content will help people refine their skills, while also creating an emotional connection to Salesforce, driving users to "want to use our products and want to engage more with us." Salesforce+, which will debut globally during Salesforce's annual mega-conference Dreamforce in September, is a free service that will feature original programming from Salesforce and eventually, content created by its clients.
gives exactly zero information about any of this, which probably means the company is clutching at straws to stay relevant.
"Emotionally engaged" indeed...
The Crash is Coming... (Score:5, Interesting)
Hilarious trainwreck in the making (Score:2)
Sleazy motivational people deluding themselves into thinking that they actually have charisma and aren't just adult babysitters who get hired to show that a particular department head takes morale Really Seriously (and will continue the beatings until it improves). Will this implode within a year, or never really go live to begin with?
Dear Salesforce, (Score:5, Insightful)
People already have an emotional connection to your product. It is not one you are looking to reinforce. If you would like an example as to how this works, kindly look to Oracle's Cloud Computing initiative, and its negligible market share and growth numbers.
Warm regards,
Everyone with a brain stem
Smells like salesforce ad (Score:4, Insightful)
The story seems like a paid salesforce ad. It is entering in streaming is correct, but what "war" here? Which streming company it is going on war with? All you are doing is advertising new feature of Salesforce that SF would have had to do by paying lot of money.
Finally (Score:2)
Wait, Wait! Let Me Get My Popcorn Ready! (Score:2)
This has all the makings of being a spectacular dumpster fire on wheels.
Probably the best case for Salesforce is it never catches on, people forget it even exists, and they're able to quietly shutter it, eat the millions of dollars they wasted on the endeavor, and fire the poor sap who was "promoted" to manage it.
Oh great, another piece of sh!7... (Score:1)
Marketing PR for Stock Bump (Score:2)
This is simply a way to rebrand any kind of training services/material they do or will offer to sound like they are hip with a current IT trend to generate on-going revenue. Thus, making investors and stock holders happy/excited and possibly bumping the stock value up while the spend money to pull it off.
One a side note, has anyone patented or trademarked " 'your company name here' '+' "?