GoingTurbo writes, "By the end of the year advertisers in the UK will have spent more money advertising on Google than they did on the UK's Channel Four TV station. The article suggests we will see the slow erosion of traditional television broadcasting, and with it, the death of the great TV ads of the past. The article offers an alternative possibility for the future of television." From the article: "The US has been forced to contend with heinously patronizing and crude TV advertising for decades, but the UK's advertising industry has managed to create art out of the dirty act of selling. Some of the best short films of the last century have been television advertisements... Even if some of these make the transition... online, they'll lack the spectacle of their TV equivalent."