sodul writes"Apple just started a new campaign to emphasize the advantages of Mac versus a regular tasteless PC. The ads represent a young cool looking man (Mac) and a white collar in his 40's (not cool, PC). In one of the ads the PC repeat itself several times because it had to reboot. In an other one (and maybe the most aggressive of all) PC is sick because of a virus, while Mac is healthy. You can watch the new spots on Apple's site "