MSN Launches Pay-Per-Click Search Ads 108
San writes "ZDNet is reporting that MSN has launched its first paid-search advertising application. The system will first be launched in Singapore and will be followed by France in September and a pilot run in the United States in October."
Um..... (Score:2, Insightful)
Re:Um..... (Score:2)
Re:Um..... (Score:1)
Not only Google's revenue stream, but the vast bulk of quazi-commercial websites out there (e.g. a large number of the sites linked to by Slashdot).
Google brought advertising to the low-end with Adsense, which is a performance based ad system (e.g. pay per click rather than impression). Prior to Adsense, most low-end sites were trying to recoup hosting fees with affiliate links with sites like Amazon (which led to som
Re:Um..... (Score:1)
6 of 1, half a dozen of the other. I don't see any difference. The grandparent was right (about clicking on ads). The last time I clicked on a google ad was ... when I ended up on a highly ranked,link-farm, circle-jerk web site (void of any actual content) and didn't realize it was even an ad.
I have a legitimate site with google ads, but
Re:Um..... (Score:5, Funny)
Isn't this form of ads pretty much dead?
Netcraft confirms it, pay per click is NOT dead. [netcraft.com]
From the page: "Domain Pay-Per-Click Services Growing Rapidly"
Re:Um..... (Score:4, Informative)
Re:Um..... (Score:2, Funny)
With out failure when ever there is a microsoft add on slashdot "open in new tab" immediately goes into action, not that I ever read them, I just want to assist microsoft in the sponsoring of my favorite open source leaning web sites.
Re:Um..... (Score:2)
Invasion of privacy. (Score:5, Interesting)
According to http://seattletimes.nwsource.com/html/businesstec
"AdCenter uses information from customers who registered for services such as Hotmail or who tailored the MSN home page to their interests. It supplements that with data purchased from the Experian credit bureau."
Re:Invasion of privacy. (Score:5, Informative)
Re:Invasion of privacy. (Score:3)
Despite all this, I'm very, very glad that I'm totally paranoid and don't allow any information to be transmitted from my computer, or to my computer, except for basice HTML, IP address, date and time, unless I lift restrictions here.
Re:Invasion of privacy. (Score:4, Interesting)
Everytime I hear that information about myself could and is sold, despite how common this is, frustrates me. it may not be feasible for all but I try to live without attaching myself to many things, such as random subscriptions (check this box to receive mail), credit card(s), intrusive website registrations. Even the link you provided to the seattle times wanted me to register, thank god for bugmenot. Again, it may not be feasible to take every step, but if people were to refuse to allow their information to be used for monetary gain then companies would stop and find another more cost effective way to increase profits at the expense of the little man's personal privacy/rights. [end rant]
Re:Invasion of privacy. (Score:1)
I use a combination of hosts file blacklisting, the excellent adblock/flashblock extensions to Firefox and link my cookies file to /dev/null, and that seems to work pretty well for me, in that I see very little advertising that I don't want to. When I use anybody else's computers, I tend to find
Re:Invasion of privacy. (Score:1)
Heed well, young 'uns, poster speaks Heap Big Wisdom.
Re:Invasion of privacy. (Score:1, Interesting)
A good testbed for this.
Some years ago my company was working on electronic payments, and some of our work involved some Singapore banks. When some of my people objected to the privacy implications of the proposals favored by the Singaporese, one reply was, "You Americans! You're always so concerned about privacy!"
We'll see what ends up deployed here and in Europe.
Re:Invasion of privacy. (Score:1)
that should be singaporean.
People said google ads were invasion of privacy (Score:5, Interesting)
However this microsoft ploy is what one reader 'predicted', if microsoft offer a 'killer' ad program (lets face it, it isn't a sodding technical marvel) with extra data and sod, and then basically give all the money to the people who operate it (read cheap advertising and high payouts) then they will crush google.
Except they will have to imitate google, and perhaps their arrogance (using credit data) has gone against them.
I for one don't block adsense frames, because I find it interesting to see who can get ads on certain pages.
That is how unobstrusive it is. I choose what I watch, and sod the advertisers, I would rather a cheap and nasty ad free internet than a cheap and nasty adfull internet (which we have now).
I will adblock any flash or video ads that encumber my screen, and no visit websites that have 'interval' ign style ads. 'skip this ad'
'Microsoft' have no class, is a statement being passed around by in the hyperswill - and I think this offering, timely after the whole 'I will bury google' release, will show that despite a mountain of cash, they will not be able to topple google.
Internet has shown that inertia is enough of a force with people to let even shit sites (ebay) win through. Google have been pushing for this, and probably on day 1 they knew this would happen, and worked out their game plan.
Microsoft are such lazy uncoordinated bastards, they sit and wait too much, with worked in googles favour.
They are spending all their time on faux blog sites, shitty 'Microsoft are cute and fun' reaching out to developers and crap. Please develop for our platform only, tie in etc.
Now most download sites and 'open' downloads are for linux, 3 years ago it was windows software, and someone please bring it to linux, and now it is 'Windows Version - someone managed to get this to compile, it is 3 versions old, but good luck'.
File in Java (which Microsoft had a game planon how to trash - and failed) and you see where this is going.
One final point fo rpeople who say Microsoft don't innovate:
According to Eva Balan, MSN's international marketing manager for MSN adCenter, advertisers pay a one-time subscription fee of S$5 (US$3) for MSN Keywords. For each keyword, they bid a minimum of S$0.10 and pay for the number of times search users click on their advertisements, which appear as sponsored links alongside search results. The placement of the links will depend on the bid price, click-through rate as well as the types of user profiles captured by the system. [why is this bold not italic? I hate reading italic on screen]
To confirm you're not a script,
please type the word in this image: recast
random letters - if you are visually impaired, please email us at pater@slashdot.org
Re:People said google ads were invasion of privacy (Score:2)
Re:Invasion of privacy. (Score:2, Interesting)
http://www.joelonsoftware.com/articles/fog00000000 47.html [joelonsoftware.com]
[snip]
Re:Invasion of privacy. (Score:2)
On time for once (Score:5, Funny)
They announced [directmag.com] this in March and said that it would begin testing phase "within six months." For you math whizzes out there, that means they finally released a project on time!
Re:On time for once (Score:1)
...And then, they wonder... (Score:3, Informative)
Do marketing executive brains are in the same universe???
Re:...And then, they wonder... (Score:2)
AdWords clone, but potential privacy issues? (Score:5, Insightful)
Re:AdWords clone, but potential privacy issues? (Score:2)
Re:AdWords clone, but potential privacy issues? (Score:5, Insightful)
And Google could very well do the exact same thing with gmail accounts.
Google cannot do the same thing, since they do not collect this kind of information when you sign up for gmail. It's been a while since I got my gmail account, but I don't recall having to give them a single piece of information that I didn't want to (as opposed to Hotmail, which requires entries for things like age, gender, physical location, etc.)If you took a good look at Hotmail user data (and nothing else) you'd probably be surprised how many 90+ year-old women in Albania are using the service. Google does not have this problem since they never intended any ridiculous implementation like MSN Passport.
Re:AdWords clone, but potential privacy issues? (Score:2, Insightful)
Difference is vast (Score:2)
Re: (Score:3, Insightful)
Re:AdWords clone, but potential privacy issues? (Score:2)
So what happens when an advertiser specifies that they should only have their ads shown to, say, people in a certain age group? While Microsoft isn't selling that information per se, they are still leaking it when you click on the link.
Well smart people who don't trust Microsoft wouldn't. But the average person wo
Re:AdWords clone, but potential privacy issues? (Score:1)
Do you remember? (Score:5, Insightful)
Windows 98... "Look Johnny, long filenames" (Macintosh had been there, done that)
M$IE7 Beta... "Look Johnny, Tabbed Browsers" (FireFox had been there, done that)
MSN AdCenter... "Look Johnny, Pay per click advertising" (Google had been there, done that)
What further amazes me is that anything M$ does is still news. Why are the masses constantly amazed by the fact that M$ does not have to form independent thoughts and simply hijack everyone elses. Why not take that black hole of thought hovering over Redmond and channel it into something useful.
A Secure Microsoft Product "Look Johnny, A Secure M$ Product...Make a Wish"
Re:Do you remember? (Score:1)
Most of Google's products were bought from other companies, just like Microsoft does. Picasa, Hello, Earth, Blogger...
Re:Do you remember? (Score:5, Insightful)
So, when Google copies Yahoo, or Google copies MapQuest - and then makes their versions of things, whether improved or not - they don't deserve the same scorn? Or when a Linux distro goes to a lot of trouble to provide users with an interface shockingly similar to Windows, that's innovation? Not every new service has to be a brand spanking new innovation. Otherwise we wouldn't have multiple car manufacturers, musicians, architectural jobs, or any other overlapping producers.
What further amazes me is that anything M$ does is still news
Let's see - millions and millions of users, and a giant new marketplace for ads from both small and large businesses...? It's a shame you don't understand why that might be worth mentioning to an audience that deals, in one way or another, with some of those millions of people all over the world.
Re:Do you remember? (Score:2)
He's right, of course. You don't have to like Microsoft to understand this. Please, moderators, don't use your power to bash on people whose views don't align with yours. Use them to discourage ad hominem attacks and encourage intelligent discourse. If I had any mod points, I'd give ScentCone a +1 Insightful for what is
Re:Do you remember? (Score:2)
Re:Do you remember? (Score:2)
Although Apple's HFS+ supported 255 character filenames since 1998, the Finder and standard open/save dialogs did NOT until OS X in 2001, and until then, Mac OS only fully supported 31 character filenames.
Windows has supported 255 character filenames since Windows 95.
So, while Windows does add lame restrictions on allowed characters and even reserves certain names, it did allow and support longer filenames than Mac OS between
Re:Do you remember? (Score:2)
You forgot (Score:2)
MS-DOS... CP/M-86 with IBM patches.
Xenix... Unix ported to 8086
Windows... Oh, a GUI.
Windows NT... VMS with a GUI
The list goes on.
Re:Do you remember? (Score:2)
I remember... (Score:1)
Re:I remember... (Score:2)
Launch countries... (Score:1, Troll)
Re:Launch countries... (Score:1, Insightful)
Re:Launch countries... (Score:2, Informative)
I think we (as in French people) hate MS as much as the next guy may him be American, Polish or Mexican. And no, we haven't anything against Google, we use Google just like everybody else... It's not because some French charged Google (afaik for "legally" good reasons, may I remind you that each country has its own laws?) that French people aren't big fans of Google.
I know Slashdotters like France joke
Re:Launch countries... (Score:1)
hey no hard feelings. i don't know what i'm talking about. i was wondering about the choice of countries as the parent post was. i was just putting out there maybe there was an anti-google feeling? i said i didnt know...but yeah. thanks for clearing that up. good to know. (i'm not a France-hater btw)
Re:Launch countries... (Score:2)
Re:Launch countries... (Score:2)
"I take it you've never been to Singapore." -Captain Jack Sparrow.
That should read... (Score:2)
Re:Launch countries... (Score:2, Funny)
Well, if Microsoft are gonna conquer anybody without firing a shot, I can't think of a better place to start...
Um, was that out loud?
Doesn't this really sum them up? (Score:1)
so... (Score:1)
it's cheaper than 500 MIL to Claria (Score:1)
What am I saying, what do I care, I don't use windows. ClamAV can handle the sendmail.
Now Yahoo! can sue Microsoft too! (Score:5, Interesting)
Google agreed to issue 2.7 million shares (~$250 million) of Class A common stock to Yahoo, based in Sunnyvale, Calif. In turn, Yahoo dropped its lawsuit against Google and issued a "fully paid, perpetual license" to Overture patents.
I guess Microsoft thinks its open season on Yahoo! patents now... I hope Microsoft's legal team is ready to open the checkbook as I doubt the two Standford search engines (Yahoo and Google) will allow Microsoft to get in on the action for free!
Re:Now Yahoo! can sue Microsoft too! (Score:1)
It's Stanford, not Standford.
Imitation of Google? (Score:4, Interesting)
My guess is they are trying to take over their market or they will use monopolistic pressures to "cut off Google's air supply". Certainly that scenario is a classic Microsoft tactic.
Especially after reading yesterday's news about Balmer throwing a chair because someone left to join google. That is just scary.
Re:Imitation of Google? (Score:1)
Re:Imitation of Google? (Score:2)
It's not that Microsoft is scared of Google, but rather what Google represents. Microsoft has never quite figured out a business model that they liked for delivering service over the Internet, and they have clung to their shrink-wrapped product mentality. It's why they don't like Linux. It's why they don't like Google. It's why they don't like iTunes. And the problem is that unlike the OS/boxed-product-software business, they can't control the delivery channel. In
Re:Imitation of Google? (Score:1)
I'd die if I saw that on video. Torrent, anyone?
Re:Imitation of Google? (Score:2)
Yes, that is really Balmer from a developers tradeshow at Redmond.
Re:Imitation of Google? (Score:2)
Pathetic (Score:3, Insightful)
Here's a question: (Score:1)
I want real reasons and none of that "better experience" crap. Stuff such as "Better Payouts", "less ads about spyware", "better optimized displaying technique" or any feature that would allow more liberty (Read AdSense's TOS carefully, you'll see what I mean)
And finnaly, I would want a username that goes by the name of "MSNGuy" to reply to this!
For this to work (Score:2)
My start up page, at home or work, Windows or Linux, is always Google. On Firefox.
Re:For this to work (Score:1)
1. Do Overture at all
2. More money on google
3. More money on overture
4. See two, repeat.
I don't think I'd ever ad MSN. Who ever searches from there?
Re:For this to work (Score:2, Insightful)
Re:For this to work (Score:2)
Re:For this to work (Score:2)
Accuracy has nothing to do with number of users they have. They just report data they get, so the figures (from their sample) are absolutely correct.
Whether they are representative of the whole Internet, that's another thing, although I can't see why would one consider PageRank info more representative of a site's popularity than Alexa's.
>The only people who have Alexa on their systems are the ones who take
Re:For this to work (Score:2)
So every single typo the average joe does is a hit for MSN. But you can't get to google with a misspelling.
Re:For this to work (Score:2)
Re:For this to work (Score:1)
No, not if it works like Google Adwords. For example someone may search with Yahoo!, go to a page on your site. On your page a piece of Javascript connects to the Adwords server with the page URL. Adwords checks its own database to see what the page is about and serves up appropriate ads based on:
#2 is interesting - it means Google does not necesarily serve the highest bidd
Level the playing field ?? (Score:5, Funny)
Because nobody knows the "level playing field" concept like Microsoft!
Re:Level the playing field ?? (Score:1)
Re:Level the playing field ?? (Score:2)
Ouch! (Score:1)
Come to think of it, it could be good for my little company to watch two 600-lb. gorillas duke it out for primacy, while we sneak up from behind and nibble at their market share.
One of the reasons... (Score:2)
all those moaning about how it's an invasion of privacy must note that when they agreed to that .net passport, they waived all rights in perpetuity... they allowed Microsoft & their "partners" to do whatever they want with the data... and it looks like their partners include anyone
What took them so long? (Score:1)
Microsoft mortgage ads? No trademark? (Score:2)
Devils advocate - traditionally in advertising - noone knows what works, so targetted may work, at the end of the day:
Someone looking at a gardening site - will they buy into ads selling 'gardening things' or things related to that aricle (it doesn't always work)
It is this crowd o
Adblock filter? (Score:3, Interesting)
paid ads (Score:1)
Patent? (Score:1)
Re:post here if you simply do not care (Score:1, Offtopic)