Alternatives to Vpon

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Rivery’s ETL platform consolidates, transforms, and manages all of a company’s internal and external data sources in the cloud. Key Features: Pre-built Data Models: Rivery comes with an extensive library of pre-built data models that enable data teams to instantly create powerful data pipelines. Fully managed: A no-code, auto-scalable, and hassle-free platform. Rivery takes care of the back end, allowing teams to spend time on mission-critical priorities rather than maintenance. Multiple Environments: Rivery enables teams to construct and clone custom environments for specific teams or projects. Reverse ETL: Allows companies to automatically send data from cloud warehouses to business applications, marketing clouds, CPD’s, and more.

Our data management platform gives publishers the power to make precise first-party data-driven decisions for real-time, accurate audience targeting and reach. No gut feeling-based actions. We collate, enhance and optimize our customer's first-party data in a privacy-safe and secure way to unlock its full potential.

Salesforce Data Cloud is an online data platform that allows businesses to collect, harmonize, and analyze data in real time. This creates a 360-degree customer profile which can be used across Salesforce's various applications, such as Marketing Cloud, Sales Cloud, and Service Cloud. It allows businesses collect, harmonize and analyze data in real-time, creating a 360° customer profile that can then be used across Salesforce's different applications, including Marketing Cloud, Sales Cloud and Service Cloud. This platform allows for faster, more personal customer interactions through the integration of data from online and off-line channels, such as CRM data, transactional information, and third-party sources. Salesforce Data Cloud offers advanced AI and analytics capabilities that help organizations gain deeper insight into customer behavior, and predict future needs. Salesforce Data Cloud helps improve customer experiences, target marketing, and data-driven decision making across departments by centralizing and refining the data.

Simpli.fi's flagship product, the Simplic.fi Programmatic Market Platform, allows for the efficient purchase and targeting of impressions on multiple real time bidding (RTB), advertising exchanges. Simpli.fi allows programmatic marketers to use unstructured data in order to extract unlimited value out of mobile and display advertising. Simpli.fi allows marketers to target, optimize and report on display campaigns at individual data elements. This is similar to local advertisers who can pay for performance search. This increases accuracy and eliminates waste. Simpli.fi is a programmatic marketing solution that's specifically designed for unstructured data. Simpli.fi is the only programmatic marketing solution that uses unstructured data technology. Many of our competitors use generic technology from another vendor. Simpli.fi offers DSP and DMP as well as SSP.

Increase brand loyalty and business growth. Oracle CX Marketing, part of Oracle Cloud CX, is a comprehensive portfolio of digital marketing tools that helps B2B and B2C marketers use real-time intelligence as well as customer signals to deliver personalized experiences. Connect customer behavior, transactions, and demographics across sales, marketing, service, and back-office applications to create the best possible experience for each person. You can collect data from more sources, apply intelligence at scale, use insights to deliver personalized experiences in those moments that matter. Marketers can use their creativity and intuition to create amazing B2B campaigns and unforgettable customer experiences. Target high-value customers and individuals, optimize lead generation, increase customer retention and growth, and ensure consistent, personal messaging across all channels.

Our flexible and integrated Data Marketing platform will help you succeed. Our platform allows you to achieve your marketing goals by intelligently using your data for greater efficiency and relevance in your communications. mediarithmics gathers, unifies, and organizes billions data from various sources and touch points (CDP/DMP). This allows you to create your private garden. Mediarithmics delivers real-time relevant customer experiences, from first anonymous engagement to ongoing highly engaged interactions. (DCO and Marketing Automation). Start with your desired use cases and get started quickly! Explore our technology and modules that are built using machine learning techniques. A Data Marketing platform that is modular, open, and integrated. It's designed to allow for continuous growth all over the globe. Unique platform that allows you to reconcile any type data in real-time without the need for a predefined model. It is easy to activate and analyse your User Data.

Data transformation and marketing analysis for enterprises. Increasing confidence in your marketing investment. Unstructured data can be dangerous for marketing decisions. You can extract, transform, and load your data to run marketing programs confidently. AnaticsTM allows you to connect and centralize all your marketing data. Your data can be loaded, normalized and transformed in meaningful ways. Track and analyze your data to improve marketing performance. All your marketing data should be collected, prepared, and analyzed. Say goodbye to manual data extraction from different platforms. Fully automated data integration using more than 400 data sources. Export the data to your preferred destinations. Your raw data can be safely stored in the cloud, so you can access it whenever you like. Data is a great way to back up your marketing plans. Instead of downloading endless spreadsheets or CSV files, focus your resources on growth and action.

Census is an operational analytics platform that syncs all your favorite apps with your data warehouse. Keep customer data in sync to bring together your customer success, sales and marketing teams. No engineering favors required. Census publishes SQL and dbt models automatically from your warehouse without you having to write a single line of code. Stop worrying about maintaining custom scripts or deciphering external APIs. Instead, focus on the business results. When everything is in your warehouse, you don't need "yet other source of truth". Census works on top your existing infrastructure. Pick a destination app and map the data. Voila! You shouldn't keep your data in quarterly reports. Every employee in your company can take action with Census. Live metrics in every app mean better business operations which results in happier users and more revenue.

The leading B2B Customer Information Platform connects people and companies. Leadspace CDP is the best way to create customer obsession. All the data you need for understanding your customers - in one place, accurate and in real-time. Artificial Intelligence (AI), which transforms data into next-step recommendations. This includes who, what, and when to target. Integrations into Sales, Marketing & Digital Ad platforms are possible to ensure omnichannel execution & alignment. Leadspace CDP allows you to focus on Marketing & Sales rather than managing data.

exaudi Audience Platform allows you to collect and make available your users' data in a clear, accessible and easy-to-understand manner. It also allows you to manage it according your goals. A variety of attributes can be used to define audience segments. You can track the behavior of each segment's users over time and modify, expand, or sync it with other platforms. Exaudi Audience Platform allows you to share advanced reports with your customers and act in real-time on the segment's composition. Exaudi Audience Platform can be used immediately, is stable, and secure. It can also adapt to market changes and your business goals with maximum flexibility. Our expertise and state-of the-art technology are at your disposal to integrate AI algorithms.

Audience Studio, formerly Salesforce DMP can help you gain deep insight by unifying and capturing all your data to strengthen customer relationships across all touchpoints with a powerful data management system. To deliver more personalized marketing experiences, combine all your data from any source. The only DMP that can capture, store, and unify data beyond advertising. Machine learning and artificial intelligence can help you target your audience more effectively and efficiently. A powerful device graph can be used to identify the unique footprint of a customer across all touchpoints and deliver relevant messages at the right moment. To gain a deeper understanding of your target audience, you can combine disparate data sources. To identify new audiences, you must respond to new data signals. AI can analyze billions upon billions of data signals from all customer attributes and actions in order to identify new target audiences.

The Piano platform is made up of four integrated products. You can also read about the advantages of using Piano Analytics is an analysis and data harvesting tool. Piano Analytics is a data harvesting and analysis tool. It competes with other marketing and behavioral analytics software, but excels in environments where compliance is critical. Activation Piano Activation includes Composer - the most widely used experience rules engine in the world - and VX - our subscription commerce platform. Audience Our real-time Customer Data Management System (CDP/DMP), allows sophisticated known and anonymous users segmentation, as well as the export of customer segments to Piano applications and other systems. Amplifier Our suite of audience-development tools includes organic and pay-per-click social media campaign management as well as push notifications and newsletters. It is designed to promote content that drives traffic to owned and operated digital properties.

Monda, the leading data monetization tool, is used by hundreds companies around the world to launch and scale their businesses. Monda allows you to create and publish data products, integrate with data marketplaces and manage data demand. Data monetization is made simple. Monda is superior to other data monetization solutions in areas that are important to our customers. The easiest way to start a data as a service business. Monda is easy to use, no technical skills are required. All you need to grow and start your data business. Work with international experts in data monetization. Monda offers all the features needed to securely market and monetize your data, in one platform. Convert website visitors into data leads. Instantly publish on the largest data sales channels. Centralize your demand generation. Monitor performance, trends, and competition. Create beautiful data products quickly.

Marketers, Publishers, and Agencies can use dJAX DMP manager to improve customer experience across channels and transform user data into valuable business insight for better and greater ROI. Our DMP Manager provides customizable solutions to businesses in the AdTech sector for data-driven marketing, advertising, and other related services. It gives the MarTech industry an advantage over data-driven personalization and allows them to achieve their goals quickly. The dJAX DMP Manager platform makes managing customer data easy and allows you to create custom segments for your upcoming campaigns. Segment your customers based upon specific products, markets, or attributes to deliver targeted ads. Data warehouses for customers that collect and display information about visitors' interests, purchasing intentions, and demography.

All of our work is focused on making data accessible and safe for businesses. Our Safe Haven platform empowers customer intelligence, engages customers on a large scale, and opens up new opportunities for business growth. Our platform gives enterprises full control over how data is accessed and used with industry-leading software solutions for data activation, identity, and collaboration. You can gain access to data, generate valuable business insights, and drive revenue. However you retain full control over data access and use at all times. You can accurately address your target audiences across any channel, platform or publisher, and safely translate data between identity space spaces to improve results. You can protect your customer data using the most advanced privacy-preserving technologies and advanced techniques that allow for data movement to be minimized while still allowing insight generation.

Permutive's revolutionary Audience Activation Platform bridges a gap between publishers, advertisers and an evolving advertising ecosystem. Publishers can monetize their audience data, and advertisers can target precisely, all in a privacy-safe setting. Our publisher data platform is available in two products to help you collect, analyse and activate your data in Real Time. You are the only one who knows your audience. See more users. Scale your segments. Increase your inventory. First-party insights to grow your data-driven advertising revenue by 4x. Permutive is a data platform that's exclusively for publishers. We built it with edge processing, where computations are done on the device generating the data rather than in the cloud, for a faster platform that is more scalable, and more privacy conscious.

Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.

PDM is native to Salesforce, and provides the same intuitive experience. PDM can be configured and customized within days, not weeks. Our solution is the same as Salesforce in terms of identity and access management and personal data will not be transferred outside. Use our technology to offload data processing tasks from Salesforce to your own server or machine when the Salesforce processing power is not enough. Find out what bad data looks like, how to merge, consolidate and validate fields. Also, determine what data should be kept and discarded. Use scenarios that have fine-grained rules for cleaning and identification to match your business logic. Manually cleaning all the data becomes impossible when you connect more data silos into your Salesforce CRM. Plauti Data Management provides a variety of automation options to keep your data clean (from scheduled tasks to direct processing of newly created records).

TransUnion TruEmpower allows your organization to connect and enrich all identity data available from a single point of truth. A smart connection between first-, third- and second-party data, combining addressable media signals, consumer attributes and behaviors. This central repository of identity data empowers marketing to build smarter audiences and deliver more relevant experiences. It also produces more meaningful measurements to continuously refine strategy and execution. TransUnion TruEmpower knows how important it is to maintain control and ownership of your data. The IDMP allows you to access raw event-level data on identity directly within your organization's data sciences environment. This identity extract allows you to combine household and individual identities with other data sources in order to gain deeper insights and uncover new opportunities.

Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Who uses Lotame? Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

Advertising is what fuels the internet and supports content creators, journalists and the free exchange of information and ideas. Our media-buying platform was created to create a more inspiring and engaging ecosystem for everyone. Our mission is to transform media to benefit humanity. How do we do this? How? By helping brands deliver a more relevant and insightful ad experience to consumers and setting a new standard in global reach, accuracy and transparency. Find out what makes us different. We are on the buy side. Which is the side of everyone. We won't steer you to our media assets because we don’t have any. It's as simple as that. Reach: One million. This is how many people you can reach with The Trade Desk compared to other media-buying platforms. We want you to spend your advertising dollars where your data directs you. This allows transparency in all aspects of our business, from pricing and inventory to measurement as well as reporting.

Check out how industry-leading marketplaces and platforms use our data infrastructure for automating their merchant operations. An API allows you to automate catalog digitization as part of your onboarding process. Integrate job requests into your existing signup flow to provide seamless onboarding. Or send us requests via our platform, and we'll return high quality structured catalog data. The Woflow Engine, a ML-powered task management system, empowers businesses to create complex structured data at scale. We integrate with your existing workflows to accept job requests and return high-quality structured data within industry-leading SLAs. Multiple tasks are completed simultaneously, ensuring high quality through an automated consensus system. Any conflicts are reviewed by a member of the distributed workforce's Quality Assurance team and are resolved.

Retailers and brands can work together to increase customer value. Retail media, data monetization, and omnichannel personalization solutions for specialty, grocery, and drug retailers. Self-serve analytics and customer targeting powered by data science. AI-driven, one-to-one interactions across all channels. Brand collaboration out of the box. Monetize data and media assets. NIQ Activate’s retail media solution leverages AI to help retailers increase their margins. This is done by accelerating the launch and activation of their retail network. Retailers and brands can use NIQ Activate’s retail media solution to identify risks and opportunities in advertising and offers. NIQ Activate’s predictive audience-building capabilities can be used to create hyper-targeted advertisements that match customer preferences and brand objectives.

Weborama is a pioneer AdTech in France and Europe in semantic artificial intelligence. It responds to the new challenges that agencies, publishers, and advertisers face in the digital advertising industry while ensuring a respectful relationship with Internet Users. Weborama's Marketing Platform, a proprietary technology that is secure and makes full use all of the cookieless functions and interconnections of increasingly complex ecosystems, is a proprietary technology. Hybrid DMP/CDP allows you to optimize the performance of digital advertising and direct-marketing campaigns on the long term while respecting internet users' privacy.

Find sales-ready leads by researching relevant keywords and topics on the internet. Access to over 65M+ phone numbers and 150M+ email addresses. You can personalize your account universe using 300+ attributes, insights, and recent activities. Target prospects with targeted social and display advertising campaigns based on their job title, manager level, and department at companies that show buying intent. Target buyers and accounts of high value in your market. Market campaigns can be triggered with industry-leading buyer intention signals, scoops, or technographic data. You can easily plug-and-play your CRM or marketing automation software to target cross-systems. Attract website visitors to take action, convert them to leads, from initiating a conversation to filling out a form. You can engage, nurture, and convert more website visitors using real-time company insights as well as on-page behavior.

An audience is essential for acting on insight. Adobe Audience Manager is our best-in class data management platform. It allows you to create and activate the best audiences across any device or channel. These are the steps to get Adobe Audience Manager running. Our documentation provides more information about Audience Manager.

SALESmanago solutions cover all key challenges of modern eCommerce business, identifies people visiting your website, analyzes their online behaviour and transactions, and uses its AI hyper-personalization engine to improve the Customer Experience and deliver perfectly tailored offers during a complete customer lifecycle in all marketing channels. It is a non-code software that is accessible to all companies and easy to integrate. Each user receives full support through educational materials and assistance from Customer Success advisors. You can find the right solution for you among a range of SALESmanago options. Unique AI-driven features we deliver: Full website personalization Dynamic 1-to-1 email marketing Multichannel abandoned cart recovery AI-powered product recommendations across all channels Loyalty programs Search Engine Turbocharger, Progressive profiling ABX Testing engine eCommerce Dashboard Workflow Generator and 650 additional features that are dedicated to eCommerce and B2C businesses.

V12's new marketing mix combines data, technology, and analytics to deliver faster results. Every day, consumers produce mountains of data as they shop across many channels and devices. This data is scattered across multiple systems and marketing platforms, obscuring customer behavior. The V12 CDP combines the power of all these data sources with our industry-leading 3rd party data assets, creating one version of the customer truth. You can get to know your customers better than ever before. Use these insights to create unified customer journeys wherever and whenever your customers want them. We can connect you to consumers in the market for products or services by using hundreds of data sources, best-in class technology and analytics, and our proprietary data methodology. This is based on browsing activity, identification of visitors browsing your site, and triggers from life events.

To execute campaigns across digital advertising channels, unify and activate your data. Data can be used to create personalized and contextual advertising that engages, wins over and motivates the right audiences. Optimize your programmatic advertising spend through open web and social media channels.

Maximize your ROI by understanding how marketing and advertising impact audiences throughout the customer journey. Find out what your audience wants and connect them with the media, music, and video content that they enjoy. You can measure the impact of your campaigns on your brand objectives. Personalize video content using show and celebrity data.

OnAudience, a global provider high-quality and custom audience segments for digital marketers and data enrichment solutions, is an international company. Our desktop data includes more than 1,000 segments and covers 200 markets. Profiling is done based on demographic data, purchase intentions, and interests of web users. We can create and provide custom segments upon request. DMPs help you improve your digital campaigns. The platform allows you to easily manage all customer data and create custom segments for future campaigns. You can segment your customers according to specific products, markets, or attributes and send them targeted ads. OnAudience gives you access to the largest global database of client profiles. Find your new clients from among more than 27 billion profiles.

iGaming Audience Platform is a full-service mobile, display and video advertising trading station. Media buyers can plan, buy, and track advertising in real time from the DMP + DSP + AD Server. We can seamlessly transfer data to the DSP using machine learning and big data. This allows for accurate targeting and campaign execution. Delta Big Data allows clients to use the unique reporting capabilities of our Ad Server. Clients can now verify that they have reached their target audiences within the campaign. Delta Projects Audience Station allows you to identify and control your target audience. Your advertising will be more effective if you correctly identify and segment your audience. The Audience Station will help you determine who and when you should target. You can see the behaviour of your iGaming customers, their purchase intent, purchase intentions, product popularity, audience performance, as well as the spending trends.

SKP DMP is Korea's No.1 DMP. It supports corporate marketing activities by storing and utilizing representative service user data from SK Group. Over 94% of SK Group companies, such as SKT and SKB, STOA and SKP, provide non-identifying data. 130 million ADIDs are available and cookie IDs are available. These include the usage patterns of various services, from commerce to mobile broadcasting in DMP. Secure reliable and secure data directly from the DMP ICT family, which directly receives data from SK Group companies. The demographic/behavioral data was elaborately classified based on Audience, and it was reorganized to suit the domestic situation to increase the utilization of marketing.

Zipline is a truly global DMP. It collects, integrates and manages offline and online data and measures its impact on sales. Zipline provides global connectivity to all major digital platforms (DSPs, SSPs, Ad-Networks, etc.). Zipline connects to all major digital platforms (DSP, SSP, Ad-Networks, etc.) and onboards data to create digital audiences. Although others claim they can onboard customer data, most outsourcing companies outsource this task. Zipline can also create and distribute audiences across media channels, including email, television, and social media like Facebook and Twitter. Zipline provides audience discovery, extension and activation with unique benefits, including centralized closed loop analysis (not outsourcing) and the ability measure lift in actual sales, not just clicks. This gives a CMO-level view of return-on-adspend analyses.

The Integrated Advertising Platform. Software for agencies and advertisers. A complete suite of complementary tools that allows you to track, identify, and engage with your audience through a variety of channels. We have created the most transparent and open advertising technology platform available. Each product has strong stand-alone capabilities, but can also be used in conjunction with other products on our platform to achieve greater results. All of this is supported by an open approach that integrates seamlessly with other leading technologies and services to ensure maximum results. As one of the largest independent and private advertising technology companies in the world, we provide local service with a global reach.

ML Platform: Identify, prioritize and engage your top accounts to accelerate your pipeline. B2B marketers have the tools they need to optimize their campaigns and accelerate the customer journey with the ML Platform. Identify and prioritize accounts that are most likely to convert. Integrate your CRM and marketing automation platforms to identify the best target accounts. Segmenting accounts based upon firmographic and demographic data allows for scalable marketing strategies. To allocate your marketing budget, prioritize accounts based upon intent, technographic, or engagement data. To allocate your marketing budget, use reports such as Market Level Trending Technologies & Installed Technology to prioritize accounts based upon intent, technographic and engagement data.

We are the pioneers in outcome-driven media. We use digital success metrics to connect advertisers' digital media investments to the business outcomes that most value them. Our AI optimization technology Copilot, which is our proprietary technology, allows us to create custom-made algorithmic models that identify unique patterns and shift investment in real-time, depending on our clients' goals. Xaxis partners with clients to increase the effectiveness of their campaigns. Founded in 2011, Xaxis, the advanced programmatic arm at GroupM, is the largest media investment company in the world, and provides on-the-ground support in 48 markets around.

Without analytics, a website is like a boat without a map. You can easily and in real time measure the performance of your website. The perfect analytics suite for publishers. All in real time. The eCommerce platform that provides real-time analytics. The solution for agencies as well as those with multiple digital properties. The right message at just the right moment. Each business model is given a specific cluster in DMP. A data organization that aligns with business goals. There are many mobile applications, but how many are used and what are their business objectives? Mobile analytics analyzes the characteristics and performance of mobile channels to ensure higher performance. A collection of solutions for On-site Marketing Automation. They are based on user browsing and behavior data, but also on socio-demographic data and interest data stored in our proprietary DMP. Our services offer qualitative and quantitative reports that are based solely on census data in real-time.

Effectively manage customer touchpoints, measure feedback in real time, improve customer experience, and gain valuable insights based upon smart data and analysis. No matter if you are a large multimarket company or a small startup, our market-leading Risk- and credit management solutions can be tailored to meet your needs. Our Analytics Services are a bespoke solution that meets your specific needs. They can help you improve customer relationships, reduce waste, and improve performance. No matter if your business requires data about individuals, households, companies, or industries, we can provide it via API's or web services.

Vericast offers the most flexible customer platform on the market. It can fully integrate your data with existing systems and consolidate views across multiple vendors. It can also streamline your data and insights workflows. You can spend more time understanding, reaching, and engaging customers and less time wrangling data. This technology is the foundation of our future innovation. We continue to make meaningful connections between businesses, their customers, and the people they serve. Combine data from all sources and ensure it's accurate, current, and trustworthy. With a lot less effort, you can get a complete and accurate picture of your customers. Vericast makes it easy to integrate your technology stack. Keep what you love and replace what you don’t. Never lose access to the data and insights you need. NXTDRIVE opens a whole new world of possibilities for your customer data. By harnessing the power of modeling, machine learning, and billions of unique online and offline intent signals from our Vericast Consumer Graph, we maximize your intelligence like never before. NXTDRIVE delivers predictive and descriptive insights that give you a deeper understanding of your ideal customer’s preferences, interests and performance.

Easyence is the only Customer Infrastructure dedicated to data-driven retail. Join the 240+ businesses who use Easyence Customer data Platform and Apps to provide memorable customer experiences. Easyence collects customer events (products, stores, etc. Easyence combines your existing models with smart algorithms to help your business and offers a complete set of applications for your marketing team. Learn more about our Saas products * Easyence Data Platform: Collect and unify customer events across all platforms * Easyence Audience app - Build audiences, create campaigns, measure uplift without relying upon other teams * Easyence E-Merchandising app : Show the right product to right customer at the right time. * Easyence Attribution app - unify all touch points of your customer across all channels and platforms. * Easyence Insight App: Measure and analyze the value created by Omnicanality to understand consumer behavior.

Consumers know what they want and want brands to understand them. Marketers must ensure they target the right people to connect with them and win over the competition. Marketers who succeed use a data-driven strategy that goes beyond demographic data and includes behavioral, lifestyle and attitudinal data, are able to target and communicate with consumers at a deeper level. Experian's Mosaic®, USA consumer segmentation portal with 126 million households and over 650 lifestyle- and interest attributes allows marketers to target their ideal audience and communicate directly with them. Mosaic's data segment the US into 19 overarching types and 71 underlying groups. This gives you the insight needed to predict the behavior, attitudes and preferences of your most profitable clients and communicate with them using their preferred channels and with relevant messaging.

Dealtale is the first No-Code data exploration platform. Dealtale understands the limitations and frustrations that multiple, complicated digital tools can create. We created a platform that integrates, prepares data for analysis, and provides teams with an easy UI to get instant answers without worrying about coding or legacy data structures, data science, engineering, or coding. Dealtale assists sales, marketing, and customer success teams in analyzing customer journeys at scale. Our proprietary technology records every interaction with customers on social media, paid advertising, website and email. This allows you to create customer-centric revenue processes that are data-driven. You can increase your ROI and revenue with cutting-edge predictive modelling to determine the best way to invest your next marketing dollars. Dealtale allows you to connect multiple business applications such as your CRM, marketing automation, advertising, and many more.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Retargetly is the only Data Platform that focuses on creating addressable audience solutions for publishers and brands throughout Latin America. Retargetly is not an onboarding company, nor an audience company. We are a Platform. This means that each piece of the puzzle works together to give you the best value. We have all the tools you need to match your first-party data. Retargetly matches your data with the most valuable third and second party data sources. Our algorithms are tuned to extract the most value from mountains of data and to use small seeds for predicting and scoring consumers based on your desired outcome. You can use our tools to create your ideal segments using every data set that we have. You can use our tools by yourself, but we also have a team available to assist you every step of your way.

The CDXP allows you to track the behavior of your customers and prospects across multiple channels, including email, SMS, social media channels (CRM, social media channels), CRM, call centers, mobile applications, and websites. CDXP allows you to combine customer data into actionable insights that can be used to make informed decisions throughout the customer's lifecycle. You can also use data-driven models to evaluate the impact of multiple marketing changes simultaneously.

Digital advertising is yours to control. Our all-in-one digital advertising platform allows you to run programmatic ad campaigns on any scale. Find the right targeting tactic for your campaign goals. Easy campaign setup and personal assistance. No matter what campaign goals, you can quickly manage and optimize multiple advertisers or programmatic ad programs. You can plan and execute campaigns efficiently and easily with customer onboarding and digital advertising software that is easy to use and rich in features. You can launch highly targeted campaigns using custom audiences that are created from first- or third-party data. You can also target specific areas or based on page categories and web content. Our tools allow you to seamlessly combine third-party and first-party data to create custom audiences made up of your most valuable users.

Revelate is a platform that can do it all: Data discovery, internal sharing and cross-listing. Revelate's platform allows you to create your own data marketplace and unlock the potential of your data. We'll work together with you to identify your data, package it, secure it, and distribute it. It can be difficult to know where to start when it comes to monetizing data. Revelate has the technology you need to put your data-monetization strategy into action.

Tugger swiftly and securely pulls your data out of your business systems and into data analytics and visualisation tools such as Power BI and Tableau. This enables you to produce state of the art interactive reports. Once your data has been copied across, Tugger also gets you set up with key business reports for a complete end-to-end solution. This saves you masses of time. Tugger is a no code solution that makes your life easier by removing the need for any manual API integrations and reduces the risk of skewed data. No technical knowledge is required and all users get access to Tugger's excellent support team. Tugger provides data connectors for HubSpot, Harvest, Microsoft Teams, JIRA, GitHub, simPRO and more.