Oracle BlueKai Description

To execute campaigns across digital advertising channels, unify and activate your data. Data can be used to create personalized and contextual advertising that engages, wins over and motivates the right audiences. Optimize your programmatic advertising spend through open web and social media channels.

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Company Details

Company:
Oracle
Year Founded:
1977
Headquarters:
United States
Website:
www.oracle.com/cx/marketing/data-management-platform/

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Oracle BlueKai Screenshot 1
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Product Details

Platforms
SaaS
Type of Training
Documentation
Customer Support
Phone Support
Online

Oracle BlueKai Features and Options

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

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