Oracle BlueKai Description
Consolidate and activate your data to effectively launch campaigns across various digital advertising platforms. Leverage data for tailored and relevant advertising that captivates and converts target audiences. Enhance your spending efficiency in programmatic advertising across both open web and social media platforms. During your campaign planning, identify new audiences or broaden your target demographic to boost overall campaign effectiveness. Utilize Oracle ID Graph to integrate third-party data from diverse marketing channels and devices, thereby widening your audience reach. Minimize inefficiencies and improve the purchasing experience by excluding recent converters from your campaigns using audience suppression reports. Additionally, delivery reports allow you to track the performance of your campaigns, enabling you to diagnose potential issues and ensure that the intended user profiles are reached accurately. Keeping a close eye on these metrics will ultimately lead to more successful advertising outcomes.
Oracle BlueKai Alternatives
Plauti
Plauti builds native data-quality applications that run entirely within your CRM environment. No data is sent to external servers or third-party processing services, and there’s no parallel infrastructure to maintain. Your data stays where it belongs: under your control, behind your security perimeter, governed by your own access model.
For Salesforce, Plauti addresses the full lifecycle of data quality:
> Prevention at entry: Real-time duplicate detection alerts users as they type, blocking bad data before it’s created.
> Detection from external sources: Identify duplicates coming from integrations, imports, and APIs, so data quality doesn’t degrade over time.
> Batch remediation at scale: Run powerful batch jobs to find, review, and merge existing duplicates, with full audit trails for compliance and governance.
> Contact data verification: Validate email addresses and phone numbers before they’re saved to reduce bounces and failed outreach.
All processing runs natively on Salesforce infrastructure. Plauti respects your existing profiles, roles, and permission sets, so there’s no separate login, no data synchronization layer, and no new security surface to harden.
For Microsoft Dynamics 365, Plauti provides similar control over duplicates with real-time alerts, API-driven detection, batch processing, and cross-entity matching. It’s designed for CRM admins and data stewards who need direct, immediate control over data quality without waiting on developers, external consultants, or long IT ticket queues.
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Adzooma
Join over 100k businesses that have already optimized their paid ads by signing up for our award-winning platform
Reduce the time it takes you to manage and optimize your Google, Microsoft Advertising, or Facebook Ads campaigns down to minutes per day.
Adzooma's AI- and machine learning-based PPC platform provides stress-free campaign management, state-of the art 24/7 optimization, and advanced automation all in a simple interface.
You can scan for 50+ improvement opportunities, many of which are easy to take action on a single click. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI.
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1plusX
Our data management platform gives publishers the power to make precise first-party data-driven decisions for real-time, accurate audience targeting and reach. No gut feeling-based actions. We collate, enhance and optimize our customer's first-party data in a privacy-safe and secure way to unlock its full potential.
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iGaming Audience Platform
The iGaming Audience Platform combines a Data Management Platform (DMP), Demand-Side Platform (DSP), and an Ad Server to create a comprehensive environment for media buyers to effectively plan, acquire, and monitor advertising in real-time. Leveraging extensive data and advanced machine learning algorithms, we enable the instantaneous transfer of information to the DSP, ensuring precise targeting and successful campaign management. With Delta Big Data enhancing the reporting functions of our Ad Server, clients can now confirm that their campaigns have successfully reached intended demographic segments for the first time. The Delta Projects Audience Station (DMP) empowers users to pinpoint and manage their target audiences accurately. By effectively identifying and segmenting these groups, advertisers can significantly enhance the impact of their campaigns. The Audience Station provides insights into optimal targeting strategies and timing, allowing marketers to analyze the behavior of iGaming customers, observe spending patterns, gauge purchase intentions, assess product appeal, evaluate audience performance, and much more. This robust platform ultimately supports a more informed and effective advertising approach.
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Integrations
Company Details
Company:
Oracle
Year Founded:
1977
Headquarters:
United States
Website:
www.oracle.com/cx/marketing/data-management-platform/
Media
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Business Hours
Online Support
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