TransUnion TruEmpower Description
TransUnion TruEmpower allows your organization to connect and enrich all identity data available from a single point of truth. A smart connection between first-, third- and second-party data, combining addressable media signals, consumer attributes and behaviors. This central repository of identity data empowers marketing to build smarter audiences and deliver more relevant experiences. It also produces more meaningful measurements to continuously refine strategy and execution.
TransUnion TruEmpower knows how important it is to maintain control and ownership of your data. The IDMP allows you to access raw event-level data on identity directly within your organization's data sciences environment. This identity extract allows you to combine household and individual identities with other data sources in order to gain deeper insights and uncover new opportunities.
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Integrations
Company Details
Company:
TransUnion
Year Founded:
1968
Headquarters:
United States
Website:
www.transunion.com
Media
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Product Details
Platforms
SaaS
Type of Training
Documentation
Customer Support
Online
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