Kochava Marketers Operating System Description

Marketing teams need to be able to efficiently acquire, analyze, and maximize data use. The Marketers Operating System™ (m/OS), which covers all the tools that marketers need to connect with customers in the ever-changing adtech sector, includes identity resolution, audience segmentation, activation, and audience segmentation. Kochava's m/OS allows you to measure and understand omnichannel marketing across all channels, including mobile, OTT/CTV, and OOH. Kochava hosts the Kochava Collective, the largest independent mobile data marketplace. Kochava Subscriptions is the most comprehensive subscription management solution. We are proud of our history of customer-driven innovation and are eager to invent and create powerful tools for our customers' success. Kochava is trusted by leading brands to harness their data and grow.

Pricing

Pricing Starts At:
$100/mo
Free Trial:
Yes

Integrations

API:
Yes, Kochava Marketers Operating System has an API
View Integrations

Reviews - 4 Verified Reviews

Total
ease
features
design
support
See More Reviews Write a Review

Company Details

Company:
Kochava
Year Founded:
2011
Headquarters:
United States
Website:
www.kochava.com
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Kochava Dashboard

Kochava Dashboard

Kochava Dashboard Kochava Partners Customize Query Privacy Policy Settings Dashboard Overview Customize Reporting
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Product Details

Platforms
SaaS
Windows
Mac
iPhone
iPad
Android
Type of Training
Documentation
Live Online
Webinars
In Person
Customer Support
24/7 Live Support
Online

Kochava Marketers Operating System Features and Options

Mobile Analytics Software

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Customer Data Platform Software

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Push Notifications Software

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

Marketing Attribution Software

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Mobile Marketing Software

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Web Analytics Software

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Link Management Tools

Backlink Management
Brand Control
Broken Link Discovery
Campaign Management
Channel Attribution
Competitor Analysis
Link Analytics
Partner Management
Ranking Monitoring
Retargeting
URL Shortener

Campaign Management Software

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Data Management Software

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

AB Testing Software

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Click Fraud Software

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Marketing Automation Software

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Subscription Management Software

Cancellation Management
Discount / Coupon Management
Dunning Management
Enrollment Management
Product Catalog
Recurring Billing
Revenue Recognition
Revenue Recovery Tools
Self Service Portal
Subscription Plan Management
Tax Management
Trial Management
Usage Tracking/Analytics

Marketing Planning Software

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Data Analysis Software

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Social Media Marketing Software

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Consent Management Platforms

Additional Users / Permissions
Automatic Cookie-Blocking
CCPA Compliance
CMS Integration
Cookie Crawling
Design/Branding Customization
Fingerprinting
GDPR Compliance
IAB Compliance
Reporting / Analytics
Responsive Design
Subdomains Compatibility
Tag Manager Integration
Whitelabel Solution

Strategic Planning Software

Budgeting & Forecasting
Dashboard
Goal Setting / Tracking
Idea Management
KPIs
Modeling & Simulation
Roadmapping
Scenario Planning
Scorecards

GDPR Compliance Software

Access Control
Consent Management
Data Mapping
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification

Kochava Marketers Operating System Lists

Kochava Marketers Operating System User Reviews

Write a Review
  • Name: Anonymous (Verified)
    Job Title: Mobile growth product manager
    Length of product use: 6-12 Months
    Used How Often?: Daily
    Role: User
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Great Tool

    Date: Dec 15 2021

    Summary: Overall I would say that in my short time as a product manager at Canadian Tire I really appreciate the Kochava tool and its support. Who have always been there for me to ask questions and help me write some of the queries too. So thank you Kochava for being awesome.

    Positive: I really enjoyed the query interface that allows me to query my data and export the data. Also loved the funnel building interface that allows for multiple apps and build great user drop off funnels and also allows you to export the drop off audience, which can be used for retargeting the users.

    Negative: I really wish that they could have built a non historical query interface, which has only limited resources to run queries on your data. So I had to rewrite my queries to use the standard Sql search interface, which wasn't very easy but it worked.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Project Coordinator
    Length of product use: 6-12 Months
    Used How Often?: Daily
    Role: User
    Organization Size: 5,000 - 9,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Good

    Date: Dec 14 2021

    Summary: Overall I use it only for two functions which are pretty straight forward. I use it almost everyday and don't have any complaints.

    Positive: I only really use Kochava to create smartlinks for emails & QR code creation. This application makes it easy.

    Negative: The only other tab I use is analytics. It was confusing at first and could use some more clarity.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Associate Consultant
    Length of product use: 6-12 Months
    Used How Often?: Monthly
    Role: Administrator
    Organization Size: 20,000 or More
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Well maintained app

    Date: Dec 14 2021

    Summary: Awesome.

    Positive: Everything is good.

    Negative: Nothing.

    Read More...
  • Name: Austin N.
    Job Title: Analyst III
    Length of product use: Less than 6 months
    Used How Often?: Weekly
    Role: User
    Organization Size: 1,000 - 4,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Kochava Review

    Date: Dec 14 2021

    Summary: I have trouble validating the data I pull from Kochava. There are a few resources to understand the data structure but the RED's do not necessarily match the table names in the reports that you can download so it is hard to validate that I am looking at the data correctly.

    Positive: I really like the user interface and the level of detail the data provides. Kochava is specifically useful for our marketing attribution.

    Negative: Using the customer sql queries and downloading the custom reports is confusing. Sometimes I will try to match data I pull in the reports I download to custom sql queries and I cannot figure out how to make the data match.

    Read More...