Oracle Marketing Description

Increase brand loyalty and business growth. Oracle CX Marketing, part of Oracle Cloud CX, is a comprehensive portfolio of digital marketing tools that helps B2B and B2C marketers use real-time intelligence as well as customer signals to deliver personalized experiences. Connect customer behavior, transactions, and demographics across sales, marketing, service, and back-office applications to create the best possible experience for each person. You can collect data from more sources, apply intelligence at scale, use insights to deliver personalized experiences in those moments that matter. Marketers can use their creativity and intuition to create amazing B2B campaigns and unforgettable customer experiences. Target high-value customers and individuals, optimize lead generation, increase customer retention and growth, and ensure consistent, personal messaging across all channels.

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Integrations

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Reviews - 1 Verified Review

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Company Details

Company:
Oracle
Year Founded:
1977
Headquarters:
United States
Website:
www.oracle.com

Media

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Product Details

Platforms
SaaS
Type of Training
Documentation
Customer Support
Phone Support
Online

Oracle Marketing Features and Options

Marketing Automation Software

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization Software

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Session Replay Software

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Oracle Marketing Lists

Oracle Marketing User Reviews

Write a Review
  • Name: Anonymous (Verified)
    Job Title: Sales and Marketing Manager
    Length of product use: Less than 6 months
    Used How Often?: Daily
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Loved Oracle, it's the ultimate solution for digital marketing

    Edited: Nov 10 2022

    Summary: I loved how Oracle CX marketing helped us to run a successful auto-piloted digital marketing. It also helped in customer retention, by enabling robust segmentation. Overall, I suggest Oracle CX marketing if you want to make new customers, understand customer interests and want to run a successful marketing campaign.

    Positive: The reports about the current campaign shared by Oracle CX marketing in the dashboard are incredibly informative, it helps to understand customer interest. Its UI/UX design is appealing to my usage. Its user segmentation option is a great addon. It can automate the emailing process. Helps to retain customers.

    Negative: Never faced any major issues with Oracle marketing. No cons.

    Read More...
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