Oracle Marketing Description

Drive the expansion of your business and foster brand fidelity with Oracle CX Marketing, which is a comprehensive suite of digital marketing tools within Oracle Cloud CX designed for both B2B and B2C marketers. This solution empowers users to leverage real-time insights and customer signals for crafting tailored experiences. By integrating customer behaviors, transactions, and demographic information across various platforms such as marketing, sales, service, and back-office functions, organizations can design exceptional experiences for every customer. Gather information from a multitude of sources, implement intelligence on a grand scale, and utilize insights to provide personalized interactions at critical moments. This approach allows marketers to blend their intuition and creativity to orchestrate compelling campaigns and unforgettable customer experiences. Focus on high-value clients and individuals, enhance lead generation and its progression, increase customer loyalty and growth, and guarantee consistent and personalized communication across all channels and regions. Ultimately, this strategy not only boosts brand engagement but also positions your business for sustainable success in a competitive landscape.

Integrations

Reviews - 1 Verified Review

Total
ease
features
design
support

Company Details

Company:
Oracle
Year Founded:
1977
Headquarters:
United States
Website:
www.oracle.com

Media

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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Business Hours
Online Support

Oracle Marketing Features and Options

Marketing Automation Software

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization Software

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Session Replay Software

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Oracle Marketing Lists

Oracle Marketing User Reviews

Write a Review
  • Name: Anonymous (Verified)
    Job Title: Sales and Marketing Manager
    Length of product use: Less than 6 months
    Used How Often?: Daily
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Loved Oracle, it's the ultimate solution for digital marketing

    Edited: Nov 10 2022

    Summary: I loved how Oracle CX marketing helped us to run a successful auto-piloted digital marketing. It also helped in customer retention, by enabling robust segmentation. Overall, I suggest Oracle CX marketing if you want to make new customers, understand customer interests and want to run a successful marketing campaign.

    Positive: The reports about the current campaign shared by Oracle CX marketing in the dashboard are incredibly informative, it helps to understand customer interest. Its UI/UX design is appealing to my usage. Its user segmentation option is a great addon. It can automate the emailing process. Helps to retain customers.

    Negative: Never faced any major issues with Oracle marketing. No cons.

    Read More...
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