Winnin Insights Reviews

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

Helixa Discovery is a market research tool that uses a single data source. To help you drive your strategy, create personas based on audience demographics, interests, and psychographics. Each persona is carefully weighted to reflect the US population. Helixa and your social listening tool are the perfect team. Learn more about the people behind the tweets, their interests, media preferences, brand affinities and what drives them. Interest meets consumption. You can trust the MRI-Simmons GfK consumption data with Helixa Discovery's timeliness to connect influencers, media, and product consumption through a lens that is representative of real-world behavior. Find and validate opportunities in your influencer marketing. To expand your reach, you can validate, rank and rank potential influencers by understanding their followers' strength and quality.