Salesforce Data 360 Description
Salesforce Data 360 is a real-time enterprise data engine designed to transform disconnected data into actionable intelligence. It unifies customer and operational data from multiple systems into a comprehensive business view. Using Zero-Copy architecture, organizations can activate live data directly from their existing warehouses without duplication. The platform supports both structured and unstructured data, including text, images, and streaming events. Identity resolution and data harmonization tools create consistent, reliable customer profiles. Governance features enforce privacy policies and compliance rules automatically. Data 360 enables dynamic audience segmentation and predictive modeling for smarter decision-making. Teams can trigger automated workflows based on real-time data changes. Insights can be shared securely with marketing platforms, analytics tools, and data warehouses. Data 360 empowers enterprises to activate trusted data across every channel and department.
Salesforce Data 360 Alternatives
MuleSoft provides a unified platform for enterprises that need to connect, manage, govern, and orchestrate AI agents, APIs, models, applications, and data at scale. It serves as an agentic control plane that helps organizations bring structure and visibility to fast-growing AI environments. Through MuleSoft Agent Fabric, companies can govern and coordinate agents regardless of where they were built, helping improve performance, compliance, and return on investment. MuleSoft Omni Gateway extends control across APIs, agents, and models, allowing teams to manage development, deployment, security, and policy enforcement from a single place. The platform also includes tools such as Agent Registry and Agent Scanners to identify, catalog, and monitor agents across major AI platforms. With Agent Broker and A2A support, MuleSoft helps agents collaborate across systems while giving businesses more control over how tasks are routed and completed. Organizations can also use MuleSoft MCP Support and Anypoint Connectors to transform existing applications, APIs, and systems into resources that AI agents can use. For developers, MuleSoft offers options ranging from natural language building with MuleSoft Vibes to pro-code development with Anypoint Code Builder. MuleSoft is designed for enterprises that want to scale agentic AI securely while maintaining governance, integration, observability, and operational consistency.
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Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.
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Plauti builds native data-quality applications that run entirely within your CRM environment. No data is sent to external servers or third-party processing services, and there’s no parallel infrastructure to maintain. Your data stays where it belongs: under your control, behind your security perimeter, governed by your own access model.
For Salesforce, Plauti addresses the full lifecycle of data quality:
> Prevention at entry: Real-time duplicate detection alerts users as they type, blocking bad data before it’s created.
> Detection from external sources: Identify duplicates coming from integrations, imports, and APIs, so data quality doesn’t degrade over time.
> Batch remediation at scale: Run powerful batch jobs to find, review, and merge existing duplicates, with full audit trails for compliance and governance.
> Contact data verification: Validate email addresses and phone numbers before they’re saved to reduce bounces and failed outreach.
All processing runs natively on Salesforce infrastructure. Plauti respects your existing profiles, roles, and permission sets, so there’s no separate login, no data synchronization layer, and no new security surface to harden.
For Microsoft Dynamics 365, Plauti provides similar control over duplicates with real-time alerts, API-driven detection, batch processing, and cross-entity matching. It’s designed for CRM admins and data stewards who need direct, immediate control over data quality without waiting on developers, external consultants, or long IT ticket queues.
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1plusX
Our data management platform gives publishers the power to make precise first-party data-driven decisions for real-time, accurate audience targeting and reach. No gut feeling-based actions. We collate, enhance and optimize our customer's first-party data in a privacy-safe and secure way to unlock its full potential.
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Integrations
Company Details
Company:
Salesforce
Year Founded:
1999
Headquarters:
United States
Website:
www.salesforce.com/data/
Media
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Online Support
Salesforce Data 360 Features and Options
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