SK planet DMP Description

SKP DMP is Korea's No.1 DMP. It supports corporate marketing activities by storing and utilizing representative service user data from SK Group. Over 94% of SK Group companies, such as SKT and SKB, STOA and SKP, provide non-identifying data. 130 million ADIDs are available and cookie IDs are available. These include the usage patterns of various services, from commerce to mobile broadcasting in DMP. Secure reliable and secure data directly from the DMP ICT family, which directly receives data from SK Group companies. The demographic/behavioral data was elaborately classified based on Audience, and it was reorganized to suit the domestic situation to increase the utilization of marketing.

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Company Details

Company:
SK planet
Year Founded:
2011
Headquarters:
South Korea
Website:
www.skpdmp.com/main.php

Media

SK planet DMP Screenshot 1
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Product Details

Platforms
SaaS
Customer Support
Phone Support
Online

SK planet DMP Features and Options

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

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