TransUnion TruAudience Description
Transform media performance across all channels with the next-generation of identity-driven capabilities. TruAudience™, a suite that combines privacy-first identity resolution with data enrichment, audience targetting and advanced analytics, powers data-driven measurement and marketing. Transform your data strategies with a robust and end-to-end identity source. Reach and engage audiences across all marketing channels. Measure and improve your marketing investments continuously. TruAudience connects data, teams, and marketing platforms to a single identity graph for better results. Target audiences more accurately and personalize experiences on paid and owned media. Adjust media budget allocations, audience targets, creative placements, and publisher placements.
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Integrations
Company Details
Company:
TransUnion
Year Founded:
1968
Headquarters:
United States
Website:
www.transunion.com/solution/truaudience
Media
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Product Details
Platforms
SaaS
Type of Training
Documentation
Customer Support
Online
TransUnion TruAudience Features and Options
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