LiveRamp Description
All of our work is focused on making data accessible and safe for businesses. Our Safe Haven platform empowers customer intelligence, engages customers on a large scale, and opens up new opportunities for business growth. Our platform gives enterprises full control over how data is accessed and used with industry-leading software solutions for data activation, identity, and collaboration. You can gain access to data, generate valuable business insights, and drive revenue. However you retain full control over data access and use at all times. You can accurately address your target audiences across any channel, platform or publisher, and safely translate data between identity space spaces to improve results. You can protect your customer data using the most advanced privacy-preserving technologies and advanced techniques that allow for data movement to be minimized while still allowing insight generation.
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LiveRamp Features and Options
Data Management Software
Identity Management Software
LiveRamp User Reviews
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
LiveRamp review Date: Jan 30 2024
Summary: LiveRamp provides powerful identity resolution capabilities leveraging a vast network of consumer data partnerships. But the platform complexity warrants significant technical expertise.
Positive: Unifies customer identifies across disparate offline & online data. Pre-built connectors expedite onboarding first-party data.
Negative: Very complex platform requiring expert resources. Lengthy implementation timeline. Expensive, especially for smaller brands & teams.
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