Nielsen Marketing Cloud Description

Maximize your ROI by understanding how marketing and advertising impact audiences throughout the customer journey. Find out what your audience wants and connect them with the media, music, and video content that they enjoy. You can measure the impact of your campaigns on your brand objectives. Personalize video content using show and celebrity data.

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Company Details

Company:
Nielsen
Website:
www.nielsen.com/solutions/media-planning/marketing-cloud/

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Nielsen Marketing Cloud Features and Options

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Planning Software

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Nielsen Marketing Cloud User Reviews

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