NIQ Activate Description
Retailers and brands can work together to increase customer value. Retail media, data monetization, and omnichannel personalization solutions for specialty, grocery, and drug retailers. Self-serve analytics and customer targeting powered by data science. AI-driven, one-to-one interactions across all channels. Brand collaboration out of the box. Monetize data and media assets. NIQ Activate’s retail media solution leverages AI to help retailers increase their margins. This is done by accelerating the launch and activation of their retail network. Retailers and brands can use NIQ Activate’s retail media solution to identify risks and opportunities in advertising and offers. NIQ Activate’s predictive audience-building capabilities can be used to create hyper-targeted advertisements that match customer preferences and brand objectives.
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