Best Marketing Software for Adobe Marketo Engage

Pipedrive is a powerful CRM and sales pipeline management platform designed to help businesses track and optimize their sales processes. The platform offers automation tools, AI-powered sales insights, and real-time reporting to help businesses close deals faster and more effectively. With customizable workflows, integrations with a wide range of apps, and an intuitive interface, Pipedrive supports sales teams of all sizes in managing leads, automating repetitive tasks, and monitoring performance for smarter, data-driven decisions.

Wrike is a powerful work management platform that gives cross-functional teams full visibility into complex projects. Our cloud-based collaboration software software is trusted by 20,000+ leading companies around the world, including tech giants such as Fitbit and Siemens. Wrike boasts a wide range of award-winning features, including dynamic request forms, automated workflows, cross-tagging, custom item types, and 400+ app integrations. Work smarter with Work Intelligence™: our advanced communication software that offers voice commands, smart replies, and document processing. We also offer tailor-made templates to help teams kick-start Agile projects and tick every box for compliance. As well as 99.9% uptime, our enterprise-grade security offers single sign-on, role-based access control, and continuous data backup. For extra peace of mind, you can use the Wrike Lock add-on and gain full ownership of your master encryption key. Wrike has been proven to make organizational processes 40% more efficient, eliminating time-consuming admin work and reducing costs across the board. Discover how it can benefit your team — start your free two-week trial today.

Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.

Extole is the enterprise offer management platform powering personalized incentive programs at scale for B2C brands. Highly configurable and AI-accessible, Extole fits how your team already works. Marketers build offer programs that motivate customers across the customer lifecycle, product teams can orchestrate digital and real-world experiences that drive engagement and growth, and developers pull Extole's journey management, rules, real-time rewards, and AI into their own systems as ready-to-use services. Behind every offer, Extole combines real-time audience and event data with enterprise-grade infrastructure so your offers are reliable, secure, and easy to support and audit. Leading brands across retail, financial services, telecommunications, and home services trust Extole to power referral, loyalty, promotional, lifecycle, and engagement programs. Build your next offer program with Extole.

Knak is an intuitive, no-code platform designed for enterprise marketing teams to effortlessly create campaigns. With the ability to craft emails and landing pages in just a few minutes, you can ensure brand consistency while accelerating the production of your marketing campaigns, free from the limitations posed by developers and IT delays.

CTM is a cloud-based conversation analytics and lead management platform designed to connect marketing attribution with customer communications and sales outcomes. Formerly known as CallTrackingMetrics, the software provides call tracking, conversation intelligence, lead routing, and contact center functionality. Its call tracking technology uses dynamic number insertion to attribute incoming calls to specific advertising campaigns, keywords, websites, and marketing channels. The platform also tracks SMS conversations, website form submissions, and online chats to provide a consolidated view of customer engagement. AI-powered analytics automatically transcribe, summarize, score, and analyze conversations to identify customer sentiment, purchasing intent, and potential sales opportunities. CTM includes AI voice agents that can answer inbound calls, qualify prospects, schedule appointments, and route inquiries to appropriate team members. Workflow automation tools support lead distribution, customer follow-ups, notifications, and CRM updates based on configurable business rules. Its reporting capabilities include real-time dashboards, advertising ROI analysis, agent performance monitoring, and campaign attribution reports. CTM integrates with marketing, analytics, and CRM platforms through native integrations, APIs, webhooks, and customizable automation tools.

Sogolytics, an experience management platform, allows companies to collect, analyze and use employee and customer data to drive business growth. Sogolytics is used by organizations across all industries to track interactions at all touchpoints with customers and employees. The best-in-class reporting delivers real-time, actionable insights that help to prevent and mitigate potential problems. SogoCX improves every aspect of a company's customer experience. This means improved conversion rates, simplified data management, and understanding customers to increase return on investment. Organizations can use SogoCX to measure key metrics like NPS, CSAT and CES. SogoEX software is used by organizations to collect and use data to improve engagement and reduce turnover. This platform allows HR and leadership to drive organizational changes through real-time feedback collection and employee engagement.

Apollo is an AI-driven sales platform that combines B2B data, prospecting, engagement, enrichment, and deal execution within a unified revenue workspace. Its business database helps sales and marketing teams identify companies and contacts using detailed targeting criteria and access verified email addresses and phone numbers. Outbound capabilities include automated multichannel sequences, cold calling, task prioritization, workflow automation, meeting scheduling, and email deliverability tools. Inbound tools can identify website visitors, capture leads, enrich records, score prospects, and route qualified opportunities to the appropriate representatives. Apollo’s data enrichment capabilities help organizations complete, cleanse, and update CRM records using current company and contact information. Deal execution features include meeting preparation, call recording, conversation intelligence, follow-up assistance, pipeline management, coaching, and sales analytics. AI functionality supports prospect research, prioritization, personalized outreach, meeting insights, and other repetitive sales workflows that would otherwise require manual work. Apollo also offers integrations, APIs, a Chrome extension, workflow automation, and an MCP interface for connecting its data and sales capabilities with other applications and AI systems. The platform is intended for sales development teams, account executives, marketers, revenue operations professionals, sales leaders, and founders that want to manage more of the revenue lifecycle from one system.

Composable is an enterprise-grade DataOps platform designed for business users who want to build data-driven products and create data intelligence solutions. It can be used to design data-driven products that leverage disparate data sources, live streams, and event data, regardless of their format or structure. Composable offers a user-friendly, intuitive dataflow visual editor, built-in services that facilitate data engineering, as well as a composable architecture which allows abstraction and integration of any analytical or software approach. It is the best integrated development environment for discovering, managing, transforming, and analysing enterprise data.

CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions. Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time. The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.) Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors. Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.

Kixie: Smarter Calling & Texting for Revenue Teams Kixie is the AI-powered sales engagement platform that helps teams connect faster, close more deals, and scale effortlessly—all while keeping it personal. 🔥 Outbound Sales: Boost connection rates up to 400% with AI-powered Local Presence, Multi-Line PowerDialer, and Spam Risk Prevention. 🚀 Marketing: Automate calls & texts for instant follow-ups and high-converting outreach—without the manual work. 📞 Inbound Sales & CS: Handle more calls with smart CRM-based routing, shared SMS inboxes, and instant auto-replies. 📊 RevOps & Leadership: Get AI-driven insights, real-time coaching tools, and advanced analytics to level up your team. 💥 Supercharge your sales team today! Visit our website to get started for free, no credit card required.

vFairs is an all-in-one event management platform that helps organizations plan, promote, and execute virtual, hybrid, and in-person events through a single unified solution. The platform supports every stage of the event lifecycle, from event websites, registration, and ticketing to on-site check-in, badge printing, lead capture, and branded mobile apps. For virtual and hybrid events, vFairs brings experiences to life through immersive 3D environments with interactive exhibit halls, live sessions, networking lounges, and gamified engagement tools. AI-powered email and content marketing features help drive attendance, while in-depth analytics and reporting give organizers full visibility into event performance and attendee behavior. Recognized as a Gartner Visionary in the Magic Quadrant and awarded by Forbes and BizBash, vFairs is trusted by clients across 100+ countries and 150 industries. The platform serves event planners and marketers at mid-to-large organizations looking for a scalable, customizable solution to run conferences, trade shows, career fairs, job fairs, and expos, all backed by dedicated hands-on support throughout the entire event journey.

OptiMonk is the agentic popup builder built for ecommerce businesses. Designed for marketers who want to boost conversions without coding or complex tools, OptiMonk's AI agent builds fully custom, on-brand popups from scratch — just share your goal and your website URL. It suggests targeting, triggering, and A/B tests, and keeps working in the background by watching your store data and proposing new campaigns for you to approve. Whether you want a popup live in minutes or you'd rather manage everything by chatting with the agent, OptiMonk gives you what you need for success. What sets OptiMonk apart: 👉 AI agent: Chat with AI — it designs, builds, and targets popups for you. 👉 Animated popups: Motion backgrounds that stop the scroll and grab attention. 👉 Claude & MCP: Build and edit your popups straight from your AI chat client. 👉 Insights: The agent reads your store data, suggests campaigns, and builds them. 👉 A/B testing: Ask the agent for quick headline and offer test ideas. Experience how OptiMonk can enhance your ecommerce conversion strategy today!

Bynder’s digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive. We are the brand ally that unifies and transforms the creation and sharing of assets. Teams can quickly locate the right files, collaborate with real time edits and approvals, then distribute content to a variety file types and channels. Brands can have complete control over their brand marketing through one portal with Bynder's DAM as the core of their marketing tech stack.

All your business operations can be managed remotely from one platform. You can improve productivity and simplify communications with reliable voice and video, fax, messaging, conferencing, and fax in the cloud. Flexible, unified cloud communications and contact centre services for small and medium-sized businesses. You can customize your settings and capabilities to make your conference calls work as you wish. You can have up to 100 people on your conference call. Our VoIP phone system or hosted PBX replaces your traditional small business phone system. It uses your broadband connection to make communication easier. You can easily share your desktop and broadcast HD video to any size meeting, large or small, as well as teleconferencing. No downloads required. You can send and receive SMS and MMS text messages online. You can also manage internet faxing right from your dashboard. Infinite offers the most current VoIP phones that are fully configured and ready to use. You just need to turn on your phone and get started talking.

HubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. HubSpot's connected platform enables you to grow your business faster by focusing on what matters most: your customers. HubSpot CRM is more than just a tool. It's the lifeblood of your business. The Smart CRM is the ultimate solution to empower your team to create deeper customer relationships. It transforms how you interact with your clients. It offers a seamless integrated platform for sales and marketing, as well as customer service. HubSpot CRM gives you unparalleled insight into your customer interactions. It's all organized in a simple, intuitive dashboard that will increase the efficiency of your team. The platform is designed to grow with your business, providing scalable solutions to adapt to changing business needs. HubSpot CRM also offers a robust, free version that is packed with essential features. This makes it the ideal choice for ambitious businesses. HubSpot CRM is the future of customer management. Every interaction with customers is an opportunity to grow. Get a demo to learn about HubSpot's premium software, or get started with its full suite of free tool.

Zoho CRM offers a simple and clean interface layout with a variety unique features that increase lead conversion rates. The CRM has an intuitive dashboard that allows you to run'macros' that will streamline the way a lead is contacted. This will also allow you to track the progress of a sale. Administrators can monitor missed opportunities, best performing agents, and make business-impacting decision using the sales report function.

Outgrow makes it easy to create personalized quizzes and calculators, assessments, recommendations and polls that help you better engage, qualify, and acquire leads. No developers or designers required! Outgrow offers a variety of design templates that are fully optimized for mobile, tablet, and desktop. These templates can be easily embedded into your advertising, websites and mobile apps, as well as social media, SMS, email communication, and advertising. You can also find over 300 pre-made content pieces or funnels that are optimized for conversion. You can modify the questions and make some tweaks to make your interactive content consistent with your brand.

Grow your business with MailerLite’s fast and scalable email marketing platform. Create professional newsletters, landing pages and websites using our drag & drop builders or by customizing pre-designed templates. Collect subscribers and nurture relationships using advanced features like smart pop-ups, advanced automations, surveys and more. Drive sales with e-commerce integrations or by selling digital products. And then measure performance with detailed reporting. Create your Forever Free account today and enjoy our award-winning 24/7 customer support.

Box (NYSE:BOX) is the leader in Intelligent Content Management. Our platform enables organizations to fuel collaboration, manage the entire content lifecycle, secure critical content, and transform business workflows with enterprise AI. Founded in 2005, Box simplifies work for leading global organizations, including AstraZeneca, JLL, Morgan Stanley, and Nationwide. Box is headquartered in Redwood City, CA, with offices across the United States, Europe, and Asia. Visit box.com to learn more

Buyers want quick evaluations and results. But traditional selling frustrates buyers and revenue teams, making it hard to increase deal size, win, and shorten sales cycles. Consensus fixes that. Our Product Experience Platform transforms complex buying journeys into easy, interactive product experiences. Revenue teams meet buyers where they are with the product experiences to satisfy each buyer’s need to understand value on their timeline. Our platform includes: On-Demand Video Demos: Watch product experts. Interactive Product Tours: Try core features. Automated Product Simulations: Explore functionality. All while sharing buyer intent data to align buyers and accelerate decisions. Result: 30% faster sales cycles, 2X faster close rates, and 1.5X larger deals.

BulkSMS is a cloud-based SMS messaging and business communication platform designed to help organizations deliver notifications, marketing campaigns, and automated text messages to customers and employees. The software provides a web-based messaging interface, downloadable desktop applications, and developer APIs for sending individual or bulk SMS messages. Its contact management tools allow users to organize recipients into groups, import contacts from Excel or CSV files, and maintain blocked number lists. Campaign management features include personalized messages, reusable templates, scheduled delivery, sender ID customization, and automated opt-in and opt-out management. Two-way SMS capabilities enable businesses to receive customer replies, manage conversations, and automate responses where supported by local mobile networks. BulkSMS offers a REST API with JSON support, webhooks, Unicode messaging, and integrations with websites, CRM platforms, and other business applications. The platform also supports RCS Business Messaging and WhatsApp Business Messaging for branded conversations and richer customer interactions. Reporting capabilities include message delivery statuses, sent and received message histories, campaign reporting, and SMS credit consumption tracking. BulkSMS provides connectivity to more than 800 mobile networks across over 180 countries, supporting customer engagement, transactional notifications, authentication workflows, and operational alerts.

Textellent offers robust business texting services, including SMS, MMS, and customer service. Textellent's business SMS and text message marketing solutions simplify designing, managing, and measuring SMS and MMS campaigns. Textellent is a simple-to-use service that texts-enables local business lines, allowing you to text customers for marketing, customer service, and sales from a number they already recognize. You can use Textellent to schedule and manage appointments, including booking, confirmations, reminders, and follow-ups. Keywords and shortcodes are also available for easy opt-in programs that comply with the TCPA, supported by AI. Textellent Messenger, a free extension for Google Chrome, supports Business Texting from any web page or web application.

Domo has become a part of Progress Software, integrating its AI and data platform into Progress' suite of offerings. This cloud-native AI data readiness platform not only enhances but also expands Progress' existing data solutions, fostering significant synergies that facilitate the development of innovative, secure, and scalable AI data readiness solutions on a global scale. These combined strengths will assist clients in transforming fragmented enterprise data and insights into governed, AI-ready intelligence, thus elevating the security, governance, and cost-effectiveness of AI-driven projects. Positioned as the agentic platform for the intelligent enterprise, Domo empowers organizations to connect, govern, activate, and disseminate both data and AI effectively. Collaborating with cloud data platforms such as Snowflake, BigQuery, and Databricks, Domo enables the conversion of governed data into various AI agents, applications, workflows, dashboards, and analytics. Additionally, its robust data foundation, activation, and distribution layers empower teams to create and implement intelligence precisely where their work occurs, all while ensuring governance, security, and access controls are firmly in place across both data and AI initiatives. This comprehensive approach not only streamlines operations but also enhances the overall effectiveness of data-driven decision-making within organizations.

Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you collaborate with your organization, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. You can manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you collaborate with your organization, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, and customer care, and social commerce. Get more from social with Hootsuite.