Best Marketing Account Intelligence Software for Marketo

DealSignal offers accurate, verified, and current B2B data that enables sales and marketing teams to maximize their efficiency, performance, and results. Target the right buyers, personalize outreach, and drive more sales conversions. DealSignal gives you access to 600M+ global companies with over 100 data points. This includes detailed account profiles, verified email addresses, corporate & direct phone numbers, social URLs and mailing addresses. All this with 97%+ accuracy. Optimize your lead scoring, routing, and personalization to increase sales follow-up and conversion rates. Better data is key to better sales and marketing performance. Automated data refresh, enrichment, and reverification on a set schedule. Reduce the time spent on data research. You can create precise decision-maker lists that enable multichannel campaigns and cadences that result in higher conversions and more pipeline.

Follow the companies that matter to your heart. Exclusive information curated by the Owler community on more than 13M private and public businesses. Find companies that can help your business. Filter by industry, location, revenue, employee count, etc. Find the right companies to follow by exploring over 40 million competitive relationships. Follow the companies that are important to you and receive real-time news and customizable alerts about them. You have your sights set on a few companies for one reason or the other. Owler news alerts will track them and give you insight into any changes that could affect your next move. You can monitor what people say about your brand, track your competitors, and track industry news that affects your business. You can work smarter, reduce noise, and spend more time selling by gaining actionable insights about companies in your pipeline.

Adapt Lead Builder is the best tool for teams that want to quickly build targeted lists of prospects. Lead Builder offers intuitive filters that will help you find your next customer. It seamlessly integrates into leading CRMs to help you power your prospecting efforts.

Data to power your entire company. Clearbit is your marketing data engine for all customer interactions. Get to know your customers and identify potential prospects. Personalize every sales and marketing interaction. Our proprietary real-time lookups provide accurate, fresh data. You can then immediately act on any new information with sales alerts and job change notifications. You can access company information such as employee count, technology used, industry classification, and employee details such as role, seniority, job change notifications, right from your computer. Our machine learning algorithms and our data set will give you all the information you need in order to convert leads and grow your company. You can get the right data straight into the tools that you already use. Clearbit was built from the ground up to seamlessly integrate into your existing stack. This will provide seamless data across sales, marketing, analytics, and other departments.

ZoomInfo is a leading business intelligence platform that provides companies with comprehensive data and insights about businesses, professionals, and market trends. It helps organizations streamline their sales, marketing, and recruitment efforts by offering detailed profiles, contact information, and firmographics for millions of companies and decision-makers. ZoomInfo leverages AI-driven analytics and data mining to deliver actionable insights, helping businesses identify new opportunities, optimize outreach, and make informed decisions. With tools for lead generation, account management, and sales prospecting, ZoomInfo is widely used by sales and marketing teams to accelerate growth, improve targeting, and enhance customer engagement.

Apollo is the platform for your entire end-to-end sales strategy. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy.

DemandScience is a B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers' journey from top-of-funnel to conversion. Founded in 2012, DemandScience’s products, data and leads benefit more than 1,500 customers worldwide. With offices in 7 countries and 800+ employees, DemandScience is #5 on Fortune Magazine’s list of the best workplaces in advertising & marketing. Solutions offered: • PureSyndication - delivers high-quality opt-in leads for your campaigns. • PureABM - accelerate your growth with targeted ads to the accounts you really want. • PurePush - provides you with mid and bottom funnel prospects who are closer to the close.

FullContact is a real-time, privacy-safe Identity Resolution company building trust between people and brands. We deliver the capabilities needed to create tailored customer experiences, improve ad targeting and measurement as well as improve identity verification and fraud solutions by unifying data and applying insights in the moments that matter. FullContact provides the data + intelligence you need in your platforms to accurately identify people and optimize experiences—while putting privacy and security first.

RollWorks can help you grow your revenue, whether you're just starting out or scaling up. Account-based programs deliver the right message to the right audience on the right channel at exactly the right time. No matter what your goal, you can turn your target accounts into new business opportunities or expansion. Your marketing plans will be built upon this foundation. Identify your ideal customer profile and target accounts. Find key contacts. Run effective cross-channel campaigns. With ads and automation, engage your ICP, target accounts and key buyers. You have full visibility into your impact. You can measure the effectiveness of your ABM at both an account and contact level. This ABM planning template deck is ready-to-go and boss-approved. It will help you get major props at your next meeting. It was created by us for you to make it yours.

Influ2 is the pioneering account-based marketing platform. It is the first person-based marketing platform. B2B marketers can target selected decision-makers, capture their intent and track engagement at each level. The company serves 75+ medium- and enterprise clients worldwide, including Fortune 500 B2B companies like NVIDIA, Capgemini and Episerver. Influ2 has offices in NY and CA with 50+ employees. The Influ2 platform allows users: - Build an audience Upload personal messages and visuals Monitor all interactions at both the account and individual level The behavioral scoring model allows leads to be identified before they submit a lead request form. Influ2 has a person tracker that allows marketers to see every person who has interacted with their campaign. This allows them to see names, companies, and other related data. This information allows B2B marketers to create more engaging campaigns that resulted in a 4--7x increase in leads.

Get the best B2B data delivered on terms that suit your business. It's available, flexible, and ready to help you accelerate your business. Our data reliability is 10x higher than other alternatives due to our best-in-class match rates and match accuracy, fill rate, fill rate, as well as fill accuracy. You can identify customers across channels and infuse CRM, MAP, cloud warehouse, and other systems with the most accurate, actionable data. Our patented technology allows you to tap into our global database of companies, from the smallest company to the largest enterprise. It includes firmographics, hierarchies and technographic. With the best contact data, streaming intent, scoops, and other data available, you can get more than just company data. You can integrate comprehensive B2B data in any system or workflow using cloud data shares, flat files, APIs or orchestration apps.

Technology is the backbone of every business. We know who has the technology you need. Datanyze is the market leader in technographics. Datanyze monitors 35M companies' web and mobile technology choices to help you reach the best prospects who are looking to buy. Datanyze keeps a record of the technology choices of 35M companies every day and can alert you when an account has added or removed a complementary solution. Datanyze has 35M companies to choose. This allows you to create your ideal list of accounts by segmenting them by technographic and firmographic data points. Once you have identified the perfect accounts, Datanyze will help you find the right contact and get their email address. You can then send them to your CRM using one simple workflow.

The leading B2B Customer Information Platform connects people and companies. Leadspace CDP is the best way to create customer obsession. All the data you need for understanding your customers - in one place, accurate and in real-time. Artificial Intelligence (AI), which transforms data into next-step recommendations. This includes who, what, and when to target. Integrations into Sales, Marketing & Digital Ad platforms are possible to ensure omnichannel execution & alignment. Leadspace CDP allows you to focus on Marketing & Sales rather than managing data.

BrightInfo's self learning JARGON™, algorithm analyzes your website pages to determine your content assets. JARGON™, which tracks visitors' behavior and compares it to crowd behavior, presents each visitor with the most relevant content in your content pool. This is all done completely automatically, and all in real-time. Many marketers love to increase their conversion rate by 5% to 6. BrightInfo believes that the glass is half-empty. Visitors to a website, potential customers, leave without engaging with it. They don't find the website relevant. This is odd, as they have come to the website for a reason. Visitors arrive at your website via different channels and industries. They have specific needs and are at different stages of the buying process. Each visitor behaves differently depending on their personality and attention span. It is difficult to imagine that one website could fit all of them.

Technology intelligence can ignite growth. With insights that help you accelerate your business, your strategy, sales and growth teams can be empowered. Technology intelligence allows you to analyze global markets and identify the best opportunities. This will give you a competitive edge. Technology insights can help you prioritize prospects and make it easier to target, qualify, close, and close more opportunities. Technology intelligence can help you refine your customer profile, increase engagement and generate more qualified leads. Technology intelligence can be used to streamline your business processes. To identify the best prospects and markets, accurately size your Total Addressable market (TAM). To analyze your top customers and improve your ICP, you can use IT spend and technology purchasing behavior. Your account executives should target prospects who are most likely to buy. Your ABM programs will be more focused and clear if you target and prioritize the right accounts.

SalesIntel offers the best B2B data available. SalesIntel is the leading provider of accurate and affordable marketing and sales contact data. We have the highest number of direct dials in the industry and the most human-verified contacts. SalesIntel is your source for business intelligence and contact information. Combining automation and researchers allows us achieve 95% accuracy for all published contact data, while still scaling up our contacts. SalesIntel's new system is to test every direct dial phone number and email every 90 days and then re-verify it. SalesIntel is your partner for growth with our extensive contact and company data as well as our exceptional customer service.

Surf the Intent data wave. Bombora Company Surge®, data identifies businesses that are actively researching your products or services and signals when and what they would like to hear from you. Bombora, an Australian Aboriginal word, refers to a wave that forms over an offshore reef or rock. Sometimes it can break heavily and produce dangerous water. We chose Bombora for our company name because it reflects both how much data we have and the challenges in harnessing it. We value flexibility, leadership, personal growth, respect for data stewardship and putting others first.

Kwanzoo is the industry's premier Account-Based Go to Market (GTM) platform. It is available to mid-to large B2B Enterprises as well as high-growth SaaS startups. Our platform allows sales, marketing, customer success, and sales teams to generate predictable revenue growth through engagement with target accounts and buying groups throughout the customer journey. Account-Based Advertising generates qualified traffic and engages target accounts and personas. Account-Based Selling converts qualified accounts (MQAs), to opportunities. Account-Based Intelligence reveals the locations of buyers for specific solution categories and prioritizes accounts that are available for sales outreach. Our flexible, transparent model gives deeper insights and allows for rapid adaptation to meet changing GTM goals. HCL, Contrast Security and Treasure Data are some of our customers. Bluekai, Bombora, D&B, 180byTwo and Kickfire.

Octane11 connects and enriches your B2B data, giving you more control, time and insight. B2B marketing teams waste too much time attempting to organize fragmented data. Octane11 combines 100% of all your data from paid, owned and earned sources to provide high-impact analytics. This saves time and simplifies decisions while delivering more sales intelligence. Octane11 dashboards for B2B can be used to analyze all paid tactics, owned tactics, and earned campaigns from a single screen. Data can also be exported to your own BI platforms like Tableau, Datorama or Looker or pushed directly to tools such as Salesforce, Outreach, and Salesloft. Octane11 offers B2B-specific enrichment and transformations that work with existing data warehouses, ELT/ETL tools, BI tools and data warehouses. It also delivers enhanced data directly to the built-in analytics of your choice or your own BI platform.

6sense Revenue AI™, eliminates guesswork and provides the data and visibility your revenue team needs to create and convert high quality pipelines into revenue. 6sense Revenue AI™, which eliminates the time-consuming, expensive guesswork that has plagued B2B revenue departments for decades, drives predictable revenue growth. Maximize every digital investment. Illuminate hidden buyer behavior. Analyze millions upon millions of data points to uncover in-market accounts. You can drive the right action at every moment, across all channels. Many companies want what your offer, but martech systems aren't able to accurately detect buyer interest. The Dark Funnel™ is where this vital, hidden data is kept. 6sense analyzes and illuminates these insights. Automate prospect follow-up with AI-powered conversational email. Sales and marketers can create personalized emails with AI-powered 6sense® Conversational Email to convert prospects into sales meetings.

We empower high-performing go-to-market teams™. Transform the way your company generates revenues. Terminus is for sales and marketing professionals who care more about generating revenues than generating leads. Terminus' Data Studio is the foundation of Terminus. You can use this data studio to quickly understand and prioritize the right targets using firmographic, intention, engagement, psychographic, and relationship data. Terminus allows you to send personalized messages to the right audience, no matter where they may be. You can create consistent experiences across all channels, including chat, email, social advertising, chat, and email personalization. Terminus seamlessly pulls together all your account data to keep your go-to market teams aligned, from the first touch through renewal and expansion. Automate sales to alert them to meaningful engagements, centralize information about accounts, and provide better pipeline prediction to help accelerate opportunities.

Not just generate leads, but demand. Metadata is the most trusted platform for demand generation for MQLs and pipeline, ABM, growth, ABM, and other areas. Data driven demand turns accounts into customers. Create a closed loop B2B demand engine. Metadata takes care of the rest. Find your marketing sweet spot. You can build audiences using technology usage, buyer intention, firmographic, marketing automation and CRM data sources. Access to over 1.2B contact profiles. Learn and experiment at scale. Metadata's AI generates hundreds upon hundreds of tests so you don’t have to. Find the most effective combinations of creatives, audiences, results, and engagements that will engage your accounts. Identify the demand, optimize to revenue, and repeat. Performance, attribution reporting based upon pipeline generated, account engagement and existing pipeline influenced. B2B marketers have many problems. We are committed to creating an industry-leading solution for companies.

Priority Engine™, which provides direct access to real buyers at priority-ranked accounts, improves marketing and sales. Priority Engine can help you succeed in your business. Priority Engine Email Alerts make it easier to close more deals. Get valuable insights into the most active accounts within your territory delivered straight to your inbox Inbound Converter can help you turn website visitors into leads. Priority Engine's Inbound converter automatically detects in-market accounts that visit your website, adds contacts from the active purchasing team, and enriches them by purchase intent insights to help close.

When your customers or users move to a new company, it is important to maintain contact with them. You'll have a competitive edge because they already know you and you product. UserGems displays these warm leads every month and their contact information in Salesforce. Reach out to buyers when they are actively evaluating tools and still possess the budget. UserGems monitors the accounts of your target customers and surfaces prospects who match your persona, when they have just started their new jobs. Get alerts straight to your inbox to keep you informed about your contacts' job changes. You can follow up with personalized messages using pre-filled email templates.

One-Click prospecting™ with Clarity®. Klarity is a B2B prospecting tool that allows you to build, share and save contact lists. This will help you prioritize leads and improve outreach. You can build and view prospect list with varying features and real-time data enhancement with ConfirmedConnect™, resulting in a reduced cost and connections up to 95% accurate. We have 88,000,000 records of contacts in our system as of the start of 2023 from more than 1.5 million companies around the world. The fewer steps you take when prospecting on sites like LinkedIn, the better. One of the best things that can happen in B2B sales and marketing is automating things, like adding an entire enriched contact to your CRM with just one click. Our goal is to lead the industry in data accuracy. We have policies in place that will refund you for any records you export if we do not reach this goal. We make your job easier.