Salesforce Announces 6% Price Increase as It Pushes AI Features

Salesforce will raise prices by an average of 6% across its Enterprise and Unlimited Editions starting August 1, 2025, while simultaneously launching new AI-focused product tiers that significantly expand the cost structure for its platform. The price increases will affect Sales Cloud, Service Cloud, Field Service, and select Industries Clouds, though the company's Foundations, Starter, and Pro Editions will remain unchanged, the company said Tuesday.

Salesforce is justifying the move by citing "significant ongoing innovation and customer value delivered through our products." The company is also rolling out new Agentforce add-ons starting at $125 per user monthly, which provide unlimited AI agent usage for employees, while premium Agentforce 1 Editions begin at $550 per user monthly and include comprehensive AI capabilities plus cloud-specific features. Slack pricing has also been restructured, with the Business+ plan now costing $15 per user monthly and a new Enterprise+ tier added, though basic Slack access will be free for all Salesforce customers.

You WILL use AI!

[GeekWithAKnife]

...and you WILL pay for it!

Oh yeah and this bit at the start "Dear valued customer".

Re:

[omnichad]

You will pay at least. Much like Microsoft, they are hiding large price increases under the guise of AI bundling.

And they care far more about being able to boast things like "number of subscribers with AI" than any user actually using it.

Re:

[AvitarX]

If the auto transcribing and meeting notes count as AI, then it is extremely used in teams (and extremely useful).

Re:

[bn-7bc]

They tiook a look at QUALCOMM's notes from the vmware acquisition and thought, hey we can do this with our existing customers, no need for an expensive lbo.

Re:

[bn-7bc]

well they just lost a few hundred thosed users in german government, and an un told number in Denmark (same reason) and norway is planning on migrating from ms office/windows/exchange etc to oss. to maintain profits ms must squeeze the remaining customers for mor to secure the next quarterly enrings target, and norway is even discussing building it's own government cloud sdu ms will loose those sweet sweet assure instances as well . sed cloud is support to be for national, regional and localø governm

Re:

[MogNuts]

lol yup. It's because people realize with AI no one needs Salesforce, giant marketing platforms or rigid CRMs. Dump all your data into a big text file, pop it into an LLM and poof! A startup like https://loucrm.com/ [loucrm.com] does dental SEO, marketing, ad copy and CRM with AI (plus a few tools) for a lot less and no need for $500k/yr "Salesforce consultants" to set up the silly thing.

so desperate

[Deadbolt]

they really have nothing, huh. they're insisting that not only do you want their slop, they are going to make you pay more for it even if you don't want it, because they know you want it so bad.

cannot wait for this all to blow up.

Take AI.

[nightflameauto]

Pusher: "Take AI. It's the best."

User: "No thanks. I don't want AI."

Pusher: "Take AI. It'll save you money."

User: "No thanks. I don't want AI."

Pusher: "HERE'S AI IN THE PRODUCTS YOU ALREADY USE! Also, we're increasing the base price to cover the new AI features you demanded."

User: "Are you touched? Mentally defective? Deaf? Stupid? All of the above?"

Pusher: "Also, there's additional tiers where you can pay us even more for more AI features, but the base price will continue to climb as we shove more of those optional features in due to lack of actual user demand."

User: "Oh. So, you're just an asshole then?"

Pusher: "Prices will continue to increase as we full integrate all AI into all everything because you demanded it! You need it. You want it. You're desperate for it."

User: "I thought you said this shit would save me money?"

Pusher: "Pay us for the thing you must have because we told you you must have it!"

User: "Sigh."

Re: Take AI.

[drinkypoo]

If you read the last article about these clowns you can see their own study shows it's crap.

Re:

[nightflameauto]

If you read the last article about these clowns you can see their own study shows it's crap.

I think most tech companies are deep into the same problem that we see in the tech owner class: Their belief in their own schtick means that studies that don't tell them what they want to hear are invalid. *waves hand* These were not the results we were looking for. AI is terrific because we say so.

Re:

[drinkypoo]

I believe there is an alternate explanation for this. Salesforce has built its business making false promises about results, and yet they continue to find customers. Therefore they have been trained by their customer base to tell outrageous lies.

Re:

[nightflameauto]

I believe there is an alternate explanation for this. Salesforce has built its business making false promises about results, and yet they continue to find customers. Therefore they have been trained by their customer base to tell outrageous lies.

Their customer base is ultimately other salespeople. Our sales department had been demanding we buy Salesforce for years. The only people who lie more consistently than salespeople is marketing people. And Salesforce is like a church founded on both disciplines.

Re:

[registrations_suck]

Please rewrite this in the form of the Goodfellas "fuck you, pay me" speech and re-submit. Thanks.

false promises

[awwshit]

So both the Intelligence and the Cost Savings are a myth with AI. Think you should keep believing Mark Benioff? Should Salesforce be the most expensive software you buy?

Re:

[Tony Isaac]

Fake promises are par for the course in sales, and especially a company that is all about...sales. They were making fake promises long before AI burst on the scene. It's no surprise they are continuing the trend, now with a new buzzword.

AI increases prices

[Anonymous Coward]

That's the message they are sending here.

Salary bracket

[flyingfsck]

What kind of salary does an AI Agent pull?

Re:

[registrations_suck]

Whoever's it replaced.

But?

[ewibble]

Wasn't AI meant to make things cheaper because you didn't hire those pesky humans?

Can't they use AI to drive their prices down?

Or perhaps its just a big scam to shove an unwanted feature down our throat.