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Amazon Heads To the Mall With Prototype Clothing Store (apnews.com) 39

Posted by msmash from the times,-they-are-a-changin' dept.
First, Amazon competed with malls. Now, it's moving inside one. From a report: The online retailing giant said Thursday that it plans to open a clothing store in a Southern California mall later this year. It's the latest foray into brick-and-mortar for Amazon, which already sells more than 10% of all clothes in the U.S. The store, which will sell women's and men's clothing as well as shoes and other accessories, will open at Americana at Brand, a mall in Glendale, California. The entry into malls could become another threat to traditional clothing sellers because of the data and shopper insights Amazon may gain, experts say.

Amazon says its algorithms will spit out real-time recommendations as shoppers keep scanning items that they see. Shoppers can also fill out an online survey of their preferences for style and fit. The store will be about 30,000 square feet, similar in size to a Kohl's, but about one-third the size of other department stores like Macy's. However, it will offer more than double the number of styles as traditional stores do because only one of each piece of clothing will be on display, with the rest in the back room. Items are chosen by Amazon curators who also use feedback provided by millions of customers shopping on Amazon.com.
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Amazon Heads To the Mall With Prototype Clothing Store More

Amazon Heads To the Mall With Prototype Clothing Store

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  • The experiment should more than pay for itself easily.

    • Re: (Score:2)

      by OzPeter ( 195038 )

      The experiment should more than pay for itself easily.

      OTOH the labor cost of the store looks like it will be more than a traditional clothing store. Given that only one size of each style will be on display, they'll need more staff to handle the "can you get me this in my size, no I mean this other size. Actually this 3rd size", rather than the customer grabbing 3 sizes off the rack and testing each size for best fit in the dressing room.

  • Why would anyone want to wear prototype clothing?

  • Amazon's algorithms (Score:3)

    by marcle ( 1575627 ) on Thursday January 20, 2022 @04:08PM (#62192521)

    Are notoriously bad at providing online shopping recommendations. It would no doubt be hilarious to see what they would recommend for me to wear were I to set foot in their store (which would never happen anyway).

    • By notoriously bad do you mean highly profitable? They have a lot of metrics on customers who are clicking through and purchasing things. Even mouse hovers are recorded on some platforms. Even if the recommendations don't seem relevant to you, there are some people where the "suggestions for you" section is eerily relevant. And of course some people are pretty much willing to buy whatever is put in front of them, and probably makes up the bulk of the company's profit base.

      • Re: (Score:3, Informative)

        by chmod a+x mojo ( 965286 )

        Most of the time the algorithm just shows you stuff you already bought anyways.

        Take for example car parts - you actually buy front brake pads for your car. For the next at least 3-4 weeks amazon will try to sell you MORE front brake pads. Not rear brake hardware, the exact same thing that you actually purchased , maybe different brands, or at least different sellers, but not always.

        It happens all the damn time. Buy a kitchen appliance? "You might like this exact model of kitchen appliance you just bought

        • I'm not certain how widespread this issue is. I think I'll hang onto my AMZN stock for now, because it seems like they're still making money.

    • Since most Americans look like they get all their fashion advice from Walmart, I don't think that'll be a problem.
  • Just build an Amazon mall attached to the back of every one of their warehouses??? 1 hour delivery while you eat in their Amazon Cafe? Pick from millions of products. Try them on location (different branches of the mall for different product lines), then have it picked from the warehouse and brought out after purchase.

    • Just build an Amazon mall attached to the back of every one of their warehouses??? 1 hour delivery while you eat in their Amazon Cafe? Pick from millions of products. Try them on location (different branches of the mall for different product lines), then have it picked from the warehouse and brought out after purchase.

      I don't think Amazon want's people looking too closely into their warehouses, somehow I don't think they are as cheery as Ikea's.

    • Yeah, but customers would have to drive through Amazon parking lots filled with migrant & homeless Amazon workers & their encampments & caravans. That might put them off just a little.

  • You'll note that everything has to be done with a "smart" phone. You can't browse without having to get someone else involved. It is almost guaranteed Amazon will not allow you to use cash in the store. Either credit card or some lousy, data-spewing software on your phone only.

    Just another reason not to go in.

    • "It is almost guaranteed Amazon will not allow you to use cash in the store."

      It's not for buying stuff, who does that? You'd have to schlepp it home.

      You go in there, try on Amazon Basics Flannel Shirts and 20 other things you're interested and when you find a model that fits, you later buy 20 of them with your phone from home.

      Landsend has been doing this since the last millennium.

      • So you're saying you waste all that time and don't get to take anything home with you? Why not just stay at home and order from there?

        No wonder Americans keep whining they don't have any money with logic like that.

        • His point was that you get to try on the clothes for fit and how they look on you before buying, something you can't do from home; or you have to deal with returns (which are bothersome even when they are free). Personally, Iâ(TM)d just buy the clothes there.

          • I expect you might be able to try on clothes for look and fit at home. You should be able to (maybe) take a few pictures of yourself for measurements. There is the serious problem that all clothes manufacturers seem to lie themselves blue in the face about whatever the actual measurements of the clothes are.

            • The problem with trying on clothes at home is that, if you return them, the seller can't sell them as new. This is just wasteful. This isn't true in a store: you just put it back on the rack.

        • Why not just stay at home and order from there?

          Right.. Because your people (whomever the hell they are) figured out how to try on shirts / pants / shoes over the fucking internet, right?

          By the way, asshole, it would be SOME Americans.. Unless you think this is a country of clones. Shall I attribute behaviors to your entire population?

          Go fuck yourself.

          • Yea, we definitely need a civil war to purge some American hostility....

            • Yea, we definitely need a civil war to purge some American hostility....

              Always the response of the bigot. Be "offended" when your hatred is called out. You bet I'm hostile, asshole. You just painted this entire country with the same fucking brush. The USA is the most DIVERSE country on the face of the Earth. We take in people from EVERYWHERE in quantities that no other country has ever approached. But we're all the same. Piss off.

        • "So you're saying you waste all that time and don't get to take anything home with you? Why not just stay at home and order from there?"

          Because it doesn't fit, then I'd have to repack it it, open the computer print out a label and drive to the fucking post-office.
          After half a dozen times I gave up.

          "No wonder Americans keep whining they don't have any money with logic like that."

          I'm located in the EU you nimrod.

    • Even in the Amazon store in Denver, they make you install the app on your phone and log into it to prove you have Amazon prime...

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