QR Codes - Internet to Cell Phone via Camera 103
An anonymous reader writes "From ITWorldCanada comes an article about a technology that might change the way people use their cell phones in North America: 'A Toronto-based software developer wants to bring Quick Response (QR) codes to Canada, and an industry analyst says this may appeal to companies offering products and services to youth.' McDonald's restaurants in Japan having been using the codes for over a year to present nutritional information on the cell phones of their customers. QR codes were originally developed by Tokyo-based Denso Wave Inc. and are common in Japan. When published in print form — on billboards, transit ads, vehicles or other media — consumers can then take pictures of the images and have them converted to links, phone numbers or other advertising messages."
Great Idea! (Score:2)
They should get Rowdy Roddy Piper [imdb.com] to be their spokesman here too!
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elementary, my dear watson (Score:5, Funny)
This article was almost believable, except for the fact that there's no such thing as "McDonald's nutritional information".
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Double Cheese Burgers ($1) used to be a decent burger for the price (1.45 when it was off the menu here back in 1999) but it seems that now they have started to use 'cheaper' meats with more fat in them... I mean, I have gotten burgers that were DRIPPING fat. And they were cold. How is that even possible? I had to eat it of course, because I was hungry. But I only go to McDonald's i
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Oh yeah, it's right up there with "Adverjournalism", an absolutely impossible concept, even more so than faster than light travel. This is linguistic terrorism, and should be outlawed. I'm all for repealing the first amendment if it continues.
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And "free market".
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Read the post more carefully (Score:5, Funny)
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Why not just have bar codes on the ads? (Score:5, Funny)
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The advantage of QR is that you don't have to give everyone a free scanner - you just give them some free software for their existing mobile phone (which is a LOT cheaper)
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Re:Why not just have bar codes on the ads? (Score:4, Interesting)
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http://www.flickr.com/photos/mrneutron/73032460/in/pool-firstgoatse/ [flickr.com]
http://www.flickr.com/photos/blixt/149797641/in/pool-firstgoatse/ [flickr.com]
Re:Why not just have bar codes on the ads? (Score:4, Interesting)
And that is where you are completely wrong. Sure the lack of service killed the cue cat, but that was because the lack of cue cats killed demand for the service.
The possibilities of the QR code are not limited to advertising either. You can encode ~4k bytes into a QR code. That is enough for quite a few purposes. Here in Japan almost every mobile phone has a scanner and the QR codes are everywhere. I have seen them encode links to web-sites on posters, address book entries (incl. photo) on business cards and more recently, virtual tickets.
So far, the virtual tickets are by far the coolest use I've seen. The QR code is sent to your phone via email or obtained from a web page. Then you display the QR code on your phone screen and the ticket inspector scans it. No more need to print out plane tickets, cinema tickets or any other form of Id really. I've even seen the system used with shoppers club cards.
There are probably many more uses for this that haven't been thought of yet.
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Wish I could trade it in for a smart card or barcode reader/writer. I could definitely have more fun with that equipment.
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Every single Japanese phone made in the last 5 years has this. Which means virtually every Japanese person has a read on them at all times. Sometimes two.
And QR codes are everywhere. Sure, advertising, magazines and whatnot, but there are a lot of other uses. If you could go around and tag anything with a URL or 1-2 K of text, what would you use it for?
You can embed contact information in them, so having on
Oooh, can I point out the flaw in the plan? (Score:5, Interesting)
Yes this exists in Japan. QR Codes are an "open" patent, the company that owns the patent has published the details so that anyone can implement it and doesn't enforce its patent except for the name.
This means it is IMPLEMENTED on a LOT of phones.
So what does this western company do? Implement it on Windows Mobile 5 or 6.
Eheh, why not implement it on the iPhone and go for an even more limited audience? (Sorry fanboys, but even with its massive success the iPhone is still only a tiny part of the market, although it is possible that with just 1 phone Apple will get a share that reaches while digits)
Hint, MS ain't exactly owning the market for mobile phones, especially those owned by youths. What advertiser is going to include a bloody ugly area in their carefully designed ad that can't be used by 95% of phones. (Getting real market share data from MS in this area is next to impossible, they are very reluctant to release hard figures)
If this canadian company had any smarts they would at least get it to run on Symbian (the majority OS) and preferably do it so that it simply runs on anything that has a camera. That is what the Japanese did.
Without this, this will just be another, it worked in Japan and failed in the west tech stories. Remember i-mode anyone?
I would also try to launch this in europe where carriers are slightly less restrictive about third party software on "their" phones.
Nokia (thus most of Symbian) has access to this (Score:2, Informative)
"Point and shoot your camera phone at a mobile code to connect directly to a website, view a message or get a phone number ready for dialing." --from the site.
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There are several readers available, not only covering Nokia and Symbian phones:
There are also several other 2D "bar" codes in use besides QR-code: quickMark, trillCode, mCode, shotCode, semaCode, beeTagg, ... You name it!
Is a code on a display readable? (Score:1)
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Also, I now use texts to add events to my Google Calendar that I see on posters around campus. Right now I have to stand in front of the poster and type all the event details in. I'm still paying the $0.30, but without the convenience.
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Yes this exists in Japan. QR Codes are an "open" patent, the company that owns the patent has published the details so that anyone can implement it and doesn't enforce its patent except for the name.
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QR-code here : http://emz.yi.org/emdigo/sis/Cinema3D.html [yi.org]
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If this canadian company had any smarts they would at least get it to run on Symbian (the majority OS) and preferably do it so that it simply runs on anything that has a camera. That is what the Japanese did.
You must be a European, right? Symbian is far from the majority OS in North America, and it's a PITA to develop for. Bash WinMob all you want, (And this is /. so I'm sure they will) but MS at least provides decent development tools, and an environment where multi-threading/multi-tasking isn't mindbogglingly difficult.
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You must be a European, right? Symbian is far from the majority OS in North America,
This is becoming more and more irrelevant. Selling globally is becoming more and more easy. I'm not sure why anyone would want to restrict themselves to any particular market when they don't have to.
:
However, as someone who develops for Symbian (S60 actually), I can say categorically this isn't
and it's a PITA to develop for. Bash WinMob all you want, (And this is /. so I'm sure they will) but MS at least provides decent development tools, and an environment where multi-threading/multi-tasking isn't mindbogglingly difficult.
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Symbian ? (Score:1)
Symbian is getting more and more popular, but it is still reserved to high-end models.
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Well yeah, sorta. QR Code is an open patent, so there's no fee for usage, but it's also an ISO standard. This means if you want to get the spec, it will cost about $200 for ISO to e-mail you the appropriate 1.2 meg PDF. There are a couple of open-source QR Code libraries out there, but they're a tad buggy and don't support all of t
It does run on Symbian (Score:3, Informative)
It already does run on Symbian. I can scan any random QR code with my Nokia N93 and it will decode it and then let me open the web page, call the number, or do whatever the code points to.
"wants to"? (Score:5, Informative)
This stuff is already being used. For the time being, it's more of a novelty, though: typing in a phone number or URL is still faster and more reliable.
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That's what I was curious about when I entered this article's comments section. Thanks for answering.
Re:"wants to"? (Score:4, Insightful)
In Japan these things are printed all over the place. Posters in/at subways, papers at restaurants, magazines, et cetera.
Then it makes a lot of sense of being able to use your mobile phone to snap the QR and access whatever site it references.
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Re:"wants to"? (Score:4, Interesting)
That's neither open source or a community, its a software development kit that is cost-free, with restrictions, for non-commercial use.
What is more interesting is ZXing (Zebra Crossing) [google.com] a free open-source J2ME development kit from Google that is part of the Android [slashdot.org] platform.
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kaywa reader [kaywa.com] that has also a web page to generate barcodes [kaywa.com] and supports many mobile phones [kaywa.com]. activeprint glass [activeprint.org] is another one, quickmark [quickmark.com.tw] another, or the already mentioned semacode [semacode.org].
though: typing in a phone number or URL is still faster and more reliable.
oh yes, i love to type URL's like http://mobile.slashdot.org/article.pl?sid=07/12/02/0644236 [slashdot.org] on my phone... :)
BTW you can not only encode phone numbers, URL's or text, you can also encode vCard's [wikipedia.org] that can be imported by scanning the barcode. it's even beeing used to enc
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Actually, it would look like:
* go to shorturl.mobi via a bookmark
* type in 6-8 digits
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Firing up the Kaywa reader is really quick, especially if you put it on the active standby screen, and then it's a single click to get the code on the phone. That's quicker and easier than typing a phone number, and most things are more difficult than a simple phone number too - urls are at least a pain to enter, and sometimes they're long too. If you want to install an application, then it's much more convenient.
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It's about bloody time (Score:2)
Man, I've been wanting to get more features from Japan and Korea. Finally now that Japan and Korea are adopting 3G GSM I don't have to rent a phone there and can just roam with my provider. But then you would still miss out on some features, this will finally bring other mobile phone makes in line.
Now to get a phone with a Japanese IME, English and support for my own language. I seriously wish that kind of software was more modular, might be
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But I've only seen about three ever, most people probably don't know what they are. They're very useful though, I expect they'll become more popular pretty quickly.
Excellent!! (Score:2, Funny)
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>Japanese web pages written in 2004!
[rant]
Yes but that probably only because you haven't botherd to DL the QR-reader to your phone.
Try www.quickmark.com.tw [quickmark.com.tw] or reader.kaywa.com [kaywa.com] as starters.
[/rant]
More importantly; now that we westerns hopefully will caught up using 2D-barcodes, about five years late, we can start to PUBLISH and USE codes in ads, displays etc. Remember that Denso with their QR-code are only one of several [google.se]
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QR codes have plenty more uses besides advertising. For example the Japanese use them on business cards as a way of sharing their contact details and home page URL without anybody having to type anything in (so there's no chance of getting someone's details wrong because of a typing error).
Think of them as a sort of interface between the printed page and cyberspace.
2d graphic code on Nevada Driver's License (Score:2)
Anyone know what is on it and how to decode it?
Any other states have this?
Ooh, just what I wanted... (Score:1)
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Goatse (Score:2)
Already on handsets - needs to be in "meatspace" (Score:4, Insightful)
I favour Quickmark from http://www.quickmark.com.tw/ [quickmark.com.tw], although i-nigma from http://i-nigma.mobi/ [i-nigma.mobi] is fairly good.
Here's a good generator of QR codes, available in PHP or Perl
http://www.swetake.com/qr/index-e.html [swetake.com]
QR codes are great for pushing complex information into your phone, forget scanning in a business card - just snap the QR code and have a vcard on your device instantly.
With Google pushing them on print ads, everyone and his mother having a camera phone, phones with good mobile browsers, I think the time is right for these to take off in a big way.
Could someone please tell me why I want that? (Score:2)
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The killer use case is not having to type in stuff on your phone
Here's one example of it's usefulness. (Score:2, Interesting)
You picked up a card, see an advertisement, or something else for a restaurant that sounds pretty interesting and it has one of these square bar codes on it. You take a photo of it, and it takes you to a mobile enhanced site with a menu, prices, daily specials, and sometimes even coupons. Seems like a pretty good deal to me if you're out and about a
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Occasionally there's an advert on public transport, a poster in the street, on a card someone hands to me in the street, etc etc, and I'm actually interested in it! Usually, I forget about it though -- if I could just snap a photo I'd remember.
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I mean, yes, there are maybe quite sensible applications to this, but I doubt we'll see many of them.
Here you go then. Use this one to install my freeware app on your S60 phone with just a click or two :
:
http://emz.yi.org/emdigo/sis/C3D-auto.png [yi.org]
Here are some examples of what it does
http://emz.yi.org/emdigo/models/emzlist.html [yi.org]
Sensible enough for ya'?
QR is great! (Score:4, Interesting)
I bought my phone this summer and the QR is awesome. My au phone bill comes with QRs to the site and this month's free downloads. I just went shopping at the Village Vanguard (like a cooler Japanese Spencer's) and the bag I got for the stuff I bought had three QRs, for directions, info on the store, and other things. I've even used QR on PC websites to access mobile versions of sites.
It's really, really useful, but I think it needs a semi-decent camera on one's phone. I'd love for it to become popular in America, but American phones would have to start supporting it and then others will. While the three major Japanese phone companies are follow each other, getting American cell phone companies to go in one direction is like herding cats. I seriously doubt it'll take off in America.
Don't get me started on the Japanese OCR program, which can take pictures of kanji and passes it on to the Japanese / English dictionary - it's so awesome.
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Cuecat lives! (Score:2)
Cheers,
Ian
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Big in Japan (Score:3, Funny)
Semacode (Score:2)
"What's This?" IRL (Score:2, Interesting)
to objects in Real Life, so you can aim your cellphone
at something and get directed to its Wikipedia article.
See <http://en.wikipedia.org/wiki/Semapedia>.
Ease of use (Score:2)
I have played with the QR code reader on my phone and while I like the idea, I find that getting the camera aligned 'just right' to get an image shot that decodes propely is a real pain. I hope that it's perhaps the optics of the ph
tattoo virus anyone? (Score:3, Interesting)
(hmmm I wonder if they actually are QR codes)
would it be possible to get a working tattoo of one of these?
a fun way to stop anyone taking your picture, a tattoo virus on your forehead that places an image where your face would be
So really too late (Score:3, Interesting)
So it's really too late to try to bring this kind of technology in the Americas or in Europe. Even in Asia QR codes are only used in Japan.
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And they cost absolutely nothing to make, can be generated dynamically with just a tiny bit of script.
It requires no special reader, just a small bit of image processing software, of which there are free and open implementations.
RFID has none of these advantages, nor will it.
The reason QR codes are popular in Japan is because it's op
QR Codes in Japan - _Everywhere_ (Score:1)
Kanji? (Score:2)
Yay for timeliness! (Score:2)
High-content steganographic nerd graffiti? (Score:2)
Semacode, QRCode, whatever - I just want one that has readily available legally-free generation and decoding libraries available that I can use on my Linux box (in addition to J2ME applications)
It doesn't have to be all commercial advertisements, after all. I think this kind of thing would have great potential as a modern equivalent of the old hobo codes [slackaction.com]. Sure, it's also abuseable, but I think I'd rather have the "Skateboarding is not a crime!" stickers as innocuous barcodes anyway. Same goes for commer
Reminds Me Of Impossible Mission (Score:2)
The colorised QR code on Wikipedia looks a lot like the codes from IM.
Coincidence or poor memory on my part - you choose!
QR codes = not very useful without macro-focus (Score:1)
Current phone hardware in Canada won't be able to scan most Japanese-style QR codes, because they lack a macro-focus lens. Examine any phone from Japan and you'll find either a hardware or software "tulip icon" switch for macro-focus.
With QR codes, you trade-off data size vs. physical size vs. the resolving ability of the phone's camera. Someone mentioned having one on a business card. A QR code containing the contents of the business card (name, position, email, phone, address, URL, etc.) would have to
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http://emz.yi.org/emdigo/sis/C3D-auto.png [yi.org]
which, on my monitor, is about 2"x2", from about 7" away. It also has a macro mode, but I've not needed it yet.
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My point exactly -- the image you posted is 11 times bigger than, say, the one on yahoo.co.jp [yahoo.co.jp] (scroll down for it), and it contains less data (shorter URL). And a 2-inch square is quite a big chunk of a business card or brochure, so my point remains that some of the earlier comments in this thread about putting 7K of data on a reasonably small QR code are rather overly "optimistic" unless the macro focus issue is taken into account.
Interesting that your device has macro focus. I wonder what percentage o
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Actually, I wonder if my camera does have a macro mode. Having looked a big more closely, I am doubting it. It is simply a menu option and is only in the Kaywa reader, and there's also an 'autofocus' mode, and I'm certain my phone doesn't have that.
So, yes, I take your point; there are limits to the size. On that topic, I notice a 2d bar code on a disk drive the ot
One click installs (Score:2)
Targetting teens and early 20s (Score:2)