Slate is running a piece looking at Dell's attempt to grab gamer customers via their acquisition of the Alienware brand. From the article: "Gamers want powerful computers, of course, but they also want stylish systems made by a company that they believe understands them. Dell's XPS line of machines certainly provides the requisite power. The PC giant's market clout earns it premium relationships with component-makers like ATI, Intel, and nVidia, often allowing it to be first to market with the hottest technologies. But devoted gamers have still stayed away from Dell. Halo obsessives are not IT managers: They ogle expensive, flashy machines ... and they buy expensive, flashy machines. That's where Alienware comes in."