Opposable Thumbs, over at Ars Technica, points out something we have have overlooked last week when Infinium Labs opened its books. Besides dropping the Phantom in favour of getting the keyboard to market, one of their business plans calls for the company to "infiltrate best-in-class video game communities with simple, easy to understand message and seeding on tech blogs, gaming sites and on-line player forums with compelling imagery and links to lapboard eye candy." Because that's sure to net them some goodwill and customer loyalty.
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