An anonymous reader writes "Wired has a profile of Jason Calacanis, the former Dot-Com bubble rider, and now the mind behind the sale of Weblogs, Inc. to AOL."
From the article: "Calacanis and Alvey wanted to get in on the action, but the scale and limitations of blogs bugged them. 'We decided that one blog, like Rafat's, could make tens of thousands of dollars a year,' says Alvey. 'Definitely enough for one person who works 24 hours a day to sustain a business. But how could you get so that you could add more people?' The answer, they decided, was to build a network of blogs."