jg21 writes "Dion Hinchcliffe, who is becoming the closest thing outside of Tim O'Reilly to being a Web.2.0 popularizer and evangelist, has summarized what he considers to be the five major benefits of Web 2.0 best practices. Hinchcliffe singles out the tactical potential of aligning with Web 2.0's increasingly ballistic trajectory: 'You can use the leviathan forces of attention and enthusiasm that are swirling around Web 2.0 these days as a powerful enabler to make something important and exciting happen in your organization.'"
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