writes "NYTimes has summary
(CT:El Lamo free registration required) of how on-line advertizing is going to change in the near future. Banner ads have been found to be effectively ignored, so the next step is to visibly replace the content with ads for a brief period of time, as is currently done on radio and tv. The three methods described are pop up windows, redirect links that take you to an ad with the link to the final destination (aka "interstitials"), and a new technology that downloads the ad while you read the content, then displays the ad when you leave the page (aka "superstitials"). Unless you're running an ad blocker proxy, it's going to get really hard to ignore ads on the web soon."