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Nvidia's Free-tier GeForce Now Will Soon Show Ads While You're Waiting To Play (theverge.com) 34

Nvidia's completely free, no-strings attached trial of its cloud gaming service GeForce Now is about to be very slightly less of a deal. Nvidia says users will now start seeing ads. From a report: They're only for the free tier -- not Priority or Ultimate -- and even then, it sounds like they won't interrupt your gameplay. "Free users will start to see up to two minutes of ads while waiting in queue to start a gaming session," writes Nvidia spokesperson Stephanie Ngo. Currently, the free tier does often involve waiting in line for a remote computer to free up before every hour of free gameplay -- now, I guess there'll be a few ads too. Nvidia says the ads should help pay for the free tier of service, and that it expects the change "will reduce average wait times for free users over time."
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Nvidia's Free-tier GeForce Now Will Soon Show Ads While You're Waiting To Play

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  • by MachineShedFred ( 621896 ) on Tuesday February 27, 2024 @11:37AM (#64272588) Journal

    So what? We've gotten that for years out of Nvidia driver installation packages, why wouldn't we expect it while waiting to use a free service?

    If they put ads into a paid-for service, then that would make them pretty big pieces of shit (like Amazon), especially in light of how they are such Wall Street darlings all of a sudden.

    If you are using a "free" service, you should expect to see advertisements - Nvidia is not running a charity. That's how it's worked since the first commercial radio station started broadcasting, and every damn TV and radio station has been doing the same ever since - even public broadcasting has fundraising marathons and such, which are just self-referential advertisement.

    • Re: (Score:2, Insightful)

      You know it’s only a matter of time when the free tier ads get longer and leak into the game itself. Once that happens the pay tier will have the short ads. The final step comes when you have to drink a verification can to continue playing. https://old.reddit.com/r/4chan... [reddit.com]

      • Every time I read about more ads being shoved down our throats, I think "who pays for these"? Like... Ok, radio is basically dead, newspapers also, TV is dying, so all the advertising dollars going to them now goes to Google, Facebook, etc. But then we see more and more ad spots. Netflix, Amazon Prime, Nvidia GFN, random shitty mobile games...

        From my non-advertising background, it feels like there are more ad spots than in the 90s, or the 2000s. If so, who keeps paying for more and more of them? Especiall
    • by jhoegl ( 638955 )
      Are you seriously advocating for a service we paid for, in the premium price, is "free"?

      Get off whatever you are smoking, its full of shit.
      • Re-read the headline.

        Here, I'll make it nice and bold for you, where you fucked up:

        Nvidia's Free-tier GeForce Now Will Soon Show Ads While You're Waiting to Play

        If you don't want to see ads, pay for GeForce Now. If you don't mind the ads on loading screens, then continue using the free-tier service.

        FREE-TIER service.

        Thanks for playing.

        • by jhoegl ( 638955 )
          I am not replying to the headline, I am replying to what you said.

          You said...

          So what? We've gotten that for years out of Nvidia driver installation packages

          Which makes it look like you think it is free, that we didnt pay for it.

          • Are you paying for driver updates?

            I'm not.

            So, sounds like it's still a cost-free service that you are getting, no? And it sounds like ongoing driver development is at least partially subsidized by including ads in the driver installer?

            Stop doubling down and picking at nits when you're wrong. Just admit being wrong and move on, you'll be a much happier person.

    • by Tyr07 ( 8900565 )

      I agree with you, but I also hope people ditch it and don't use the free ad tier. I'm very much against the way ads are these days, but to your point, I also believe in paying for services to use them, as it's not a charity and if I want to them to develop and run this service, it has to make money.

      I just know stake holders a drooling at an idea of us paying for them to shovel ads down our throat, and I want to urinate all over their plans in regards to that.
      So yeah, pony up, pay for the service, and reject

      • by nightflameauto ( 6607976 ) on Tuesday February 27, 2024 @01:44PM (#64272926)

        I agree with you, but I also hope people ditch it and don't use the free ad tier.

        You have a fundamental misunderstanding of how the business world works if you think a mass exit from the free tier when ads show up won't immediately land those ads in the least expensive non-free tier. Some exec somewhere will be asked, "You said it would generate $profit, and we've seen none. Explain or fix or fired." And the "fix" will be plopping it into the next tier. Advertising is some weird elixir for the business world where they get hooked on the promise of the profit. If there's no registered ad revenue, the fix is always to shove ads more places, not to stop advertising. It's too addictive. It's called "free money" for a reason.

        I'm very much against the way ads are these days, but to your point, I also believe in paying for services to use them, as it's not a charity and if I want to them to develop and run this service, it has to make money.

        I just know stake holders a drooling at an idea of us paying for them to shovel ads down our throat, and I want to urinate all over their plans in regards to that. So yeah, pony up, pay for the service, and reject anything with ads.

        Best of luck to you, as you watch the ads slowly overtake the entire experience.

        • by Tyr07 ( 8900565 )

          You're incredibly ignorant and make bold claims. I'm very well versed with the business world, and I know they'll keep chasing with their ads and what I said. So, stifle your ignorance if you can, I hope everyone keeps dropping Ad content as they have been for a long time, and continues to push back against ads. It's not inevitable, but they will keep trying.

          Your lack of understanding and how businesses have operated shows, as each time they do this, we drop them and it sets them back. Someone will come acr

          • You can go crawl back under whatever ad agency you work for that tries to constantly push the 'It's hopeless, just give in' as if it's regular people just accepting it, trying to get everyone else to fall in line as well.

            Yes, noticing reality is definitely a sign I work for an ad-agency.

            Reality seems to bear out exactly the opposite of everything you're saying. Every service I've used over the last few years just keeps increasing ads and ad-spread. It pretty much is hopeless. And at no point did I say give in. My reaction to it is to altogether cancel services that force ads into paid tiers. Maybe dial the hyperbolic accusations back just a shade.

        • Even Apple cant resist it. A good chunk of their in-house apps now have places in the UI for them to place 'nudges', like the fitness app inserts a little window in between your data sets to remind you they have a paid fitness+ option. You cannot look at your data without seeing their ad. They offer it as 'trainer tip of the day' thats 30 seconds long...
          • Apple's also looking at adding full-fledged ads to the lock screen. I swear the ad companies won't be happy until they have ads directly implanted in our eyeballs 24/7.

        • by mjwx ( 966435 )

          I agree with you, but I also hope people ditch it and don't use the free ad tier.

          You have a fundamental misunderstanding of how the business world works if you think a mass exit from the free tier when ads show up won't immediately land those ads in the least expensive non-free tier.
          Some exec somewhere will be asked, "You said it would generate $profit, and we've seen none. Explain or fix or fired."
          And the "fix" will be plopping it into the next tier. Advertising is some weird elixir for the business world where they get hooked on the promise of the profit. If there's no registered ad revenue, the fix is always to shove ads more places, not to stop advertising. It's too addictive. It's called "free money" for a reason.

          I'm very much against the way ads are these days, but to your point, I also believe in paying for services to use them, as it's not a charity and if I want to them to develop and run this service, it has to make money.

          I just know stake holders a drooling at an idea of us paying for them to shovel ads down our throat, and I want to urinate all over their plans in regards to that. So yeah, pony up, pay for the service, and reject anything with ads.

          Best of luck to you, as you watch the ads slowly overtake the entire experience.

          It will be more along the lines of "We've already sold $X worth of ads and promised Y number of views, generate those views or get fired".

          Advertising is selling a promise of a nebulous benefit to those who constantly profess to be astute and perceptive geniuses.

          I'm pretty sure this is the death throes of GeforceNow, the whole idea of streaming games gets farted out every few years, fails and then the cycle starts again in a few years. Google decided to get out of the game early, NVIDIA clearly needs t

    • Eventually, after marketing gets into the business, the customer becomes the product and marketing becomes the real customer... so the only goal is to minimally retain the consumers because the real customers demand it.

      You can expect the same process of seeing how many ads they can get away with forcing you to view and in every form imaginable!

      With eye tracking hardware abilities and also existing input controls you can expect attempts to verify you are watching or interacting with the ads. Such great ideas

  • Oh well (Score:4, Insightful)

    by Opportunist ( 166417 ) on Tuesday February 27, 2024 @12:19PM (#64272722)

    It was nice while it lasted.

    NEXT!

  • well (Score:4, Interesting)

    by blackomegax ( 807080 ) on Tuesday February 27, 2024 @12:24PM (#64272734) Journal
    Just the never-ending treadmill of Enshittification.
  • So, basically, they've now incentivised themselves to make players wait longer for servers. Hey - that's a win in all directions, right?
  • What goes best with the input lag from cloud gaming? Oh I know, how bout some ads!

    Folks, stop using NV products. Look into the 12VHPWR situation and you'll see why it's time to turn our backs on the.

  • Nope.

    Nope.

    OH HELL NAW!

  • Just a one second ad during the "boring" parts of gameplay, as determined by an AI.

Crazee Edeee, his prices are INSANE!!!

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