Vitaly Friedman writes "In his article in the recent Educause magazine, Bryan Alexander, Director for Research at the National Institute for Technology and Liberal Education (NITLE), presents a comprehensive analysis of the rising web 2.0 companies and describes the emerging of web 2.0. From the article: ' ... larger players have entered the field, most notably Yahoo, which has been buying up many projects, including Flickr and del.icio.us. Microsoft is considering a massive extension of RSS. And Google has been producing its own projects, such as the Lens RSS reader and Google Maps. Meanwhile, academic implementations are bubbling up, like the social bookmarking and search projects noted earlier. This Web 2.0 movement (or movements) may not supplant Web 1.0, but it has clearly transformed a significant swath of our networked information ecology.'"