First off, TFA is crap.
What SPECIFIC regulations does Tim Hoettges want applied to Google / Facebook? And WHY those specific regulations?
Is Grandma's Facebook page the same as a "blog"? Grandma probably does not run her own webserver. Is she using wordpress.com or something similar? Would they be regulated?
Where are the follow up questions?
Sometimes Google does something that has an adverse effect on a business. So he throws that into the first topic. They are not the same.
Still less than Apple. WHO CARES? But throw that in, too.
"... known in the SEO industry as the âGoogle Danceâ(TM)*." Think about that. An entire INDUSTRY has popped up because some business are adversely effected by Google changing its algorithms. Bad for A but good for B means A pays C to be placed higher than B. As long as A or B or C are NOT Google, what is the problem?