from the what's-hot-before-it-gets-cold dept.
Carl Bialik writes "Technology and market research company BigChampagne is introducing a measurement tool called BCDash to let media companies quickly track how people -- legally or illegally -- use their products online. BigChampagne said BCDash will bring together data from AOL, Yahoo Music, iTunes, and Wal-Mart, along with estimates of illegal file sharing activity for specific titles. It's meant as a marketing tool, the WSJ reports: 'Media companies have often been caught flat-footed when a video or song takes off online. By the time they try to capitalize on it, the opportunity often has passed.'"
Fools ignore complexity. Pragmatists suffer it.
Some can avoid it. Geniuses remove it.
-- Perlis's Programming Proverb #58, SIGPLAN Notices, Sept. 1982