Comment Re:Can Amazon find DSPs in the most rural of rural (Score 1) 15
Amazon's rural push will require a lot more rural business owners willing to make deliveries...
It will be interesting to see how many individuals in rural areas will sign up to be Amazon DSPs (Delivery Service Partners), and stay in the program. In medium/high density areas the ROI can be positive, but if you need to spend more money on fuel (or electricity) than you can make delivering the boxes it may be not a long term business opportunity (no matter how Amazon tries to frame it on their DSP site).
That was my question about all this. Why would "rural business owners" drive for 30 minutes or more to make a delivery for Amazon? I'm thinking that Amazon believes that the suburbs are the rural areas. Where I live (which is not the middle of nowhere by any means) is over an hour to the nearest incorporated city. The business' owners in the nearest "town" will not be making deliveries, in many if not most cases they are the only one there. More marketing hyperbole.