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Submission + - Brand Hype Has Existed Since the Bronze Age, Scientists Discover (404media.co)

alternative_right writes: Brands have completely taken over the modern world, from established corporate trademarks to the proliferation of online influencers. But the allure of brands is nothing new, according to a study about an ancient style of pottery called Qurayyah Painted Ware that was a progenitor of branding some 3,200 years ago.

This brand of pottery was popular in what is now Saudi Arabia during the Bronze Age. The tradition is distinguished by distinctive black-and-red geometric designs and stylized animal and human figures. These unique visual properties, along with a consistent production technique and quality, suggest that it was an early branded commodity that was made to be recognizable to the wider community.

âoeIt is now understood that brands and proto-brands existed well before modern economies,â said researchers led by Marta Luciani of the University of Vienna. âoeIn this contribution we analyze the process by which the commodity itselfâ"decorated pottery vesselsâ"was developed into a brand not by added symbols but on the virtue of its visual identity, material consistency, technological continuity, centralized production, export circulation, local imitation, intentional commercial scope, and cultural reputation.â

Submission + - Simulated shopping sites (www.cbc.ca)

sinij writes:

The cart is full. The items have been picked. The checkout button is waiting. You click "place order" — and then nothing happens. There’s no delivery driver on the way. No charge to your credit card. No package waiting at your door. And that’s the point.


Submission + - Battery fires at recycling centres are costing UK £1bn a year, figures sho (theguardian.com)

AmiMoJo writes: Fires at recycling centres caused by wrongly discarded lithium batteries such as those found in vapes are occurring at the rate of more than 10 a week, according to new figures.

Experts say the sheer volume of battery fires now occurring at waste facilities has reached a crisis that is putting lives at risk, costing £1bn a year and frustrating fire chiefs.

In figures shared with the Guardian, the Environment Services Association (ESA), the trade body for waste management companies, said its members had reported 1,518 fires in the year to March 2026. At least 541 of these fires were directly attributed to lithium ion batteries, the survey found. There were a further 216 battery fires in bin lorries.

Submission + - Microsoft Blames Windows Gaming Issues on RGB Lighting Devices (bleepingcomputer.com)

joshuark writes: Microsoft says ongoing issues causing games to crash or fail to launch after installing the August 2026 Windows updates may be caused by peripherals with RGB lighting. Microsoft explained when it confirmed it's investigating on Wednesday, this known issue affects games like ARC Raiders, MARVEL Tkon: Fighting Souls, and The Finals on systems running Windows 11 24H2 and 25H2.

"Following the release of Windows updates on August 11, 2026 (KB5121003) and later, Microsoft received reports of issues involving inability to run games as expected," Microsoft said on the Windows release health dashboard.

On impacted PCs, users are also experiencing gaming freezes, "EXCEPTION_ACCESS_VIOLATION" errors, and even unexpected system restarts.

Embark Studios, the Swedish video game developer behind ARC Raiders and The Finals, also said these issues are caused by inpoutx64.sys, but added that they stem from changes made to the Windows kernel driver.

"We're aware of a crash that has been impacting some players since the most recent Windows update (KB5121003). This is a crash related to the file inpoutx64.sys, which changed with the Windows update," Embark said on Monday.

Until Microsoft ships an official fix, Embark shared a multi-step temporary workaround that requires users to delete the service and remove the inpoutx64 file from the Windows drivers folder.

Submission + - What Does Google's $10M Bid for a Dying Airline's Data Tell Us (medium.com)

Thuwarakesh writes: Google offered to pay $10M for Spirit Airlines' data.

The deal isn't final yet amid privacy concerns raised by Spirit's employees. But it has put a clear market value for it's data.

If the court approves, Google will get a gigantic collection of emails, Teams messages, and operational logs.

Think about it. It's not even their customer data. These are purely operational data collected over many years. No one would have thought their Teams messages would be valued.

Submission + - Defamation suit demanding Elsevier retract paper heads closer to trial (retractionwatch.com)

sandbagger writes: A trial date has been set in a $1 billion defamation case against Elsevier that alleges the company published what plaintiffs say was a manipulated study about an air purifying technology over objections from peer reviewers. The case has already cost Elsevier a $10,000 sanction from a judge.

Submission + - Chinese Property Developer Evergrande's Founder Sentenced to Life in Prison (npr.org)

hackingbear writes: Chinese property developer Hui Ka Yan, founder of the Evergrande real estate group, has been sentenced to life in prison and the companies fined a total of $2.3 billion, a court in the southern city of Shenzhen said Thursday. The decision marks a milestone in Evergrande's saga after it collapsed with more than $300 billion in liabilities when Chinese authorities cracked down on excessive borrowing in the real estate industry in 2020. That triggered a crunch among many developers and brought on a downturn in the property market that has weighed on the broader economy ever since. Hui pleaded guilty in April to various charges including illegal absorption of public deposits, fraud and bribery after he was arrested in China. Born to a poor family in rural Henan province, Hui was raised by his grandmother before setting up Evergrande in 1996. In 2018 he thanked the Chinese Communist party for providing “everything that Evergrande and I have”.

Comment Re:Putin's "Project Panama" (Score 1) 58

It seems that AI companies are not the only ones destroying millions of books in an effort to end certain parts of human culture.

This isn't about AI but about Ukraine. Aside from this being drastically off topic, it is worth articulating the many differences here. The AI companies are taking individual books and scanning so they have training data. They are making use of them. And they are doing so largely with older used books which would often be thrown out anyways. Used book stores throw out old books all the time, as do libraries. Moreover, the books being destroyed for digital scanning are often things which are not just that important, things like random sword-and-sorcery novels from 1975 and car manuals. This is in drastic contrast to the wide-scale deliberate destruction of books and book infrastructure by Russia; they are trying to destroy Ukrainian culture and the ability for children to get an education. In some cases, nearly entire print runs of a book or entire print runs have been destroyed by what Russia has done here. The situations aren't remotely comparable. So instead of making complaints about AI again, maybe show you actually care about books by making a donation as they've asked?

Comment Re:Large scale backlash, not serious discussion (Score 1) 92

Yes, people are using AI to generate slop, and do things like generate kitten pictures. But there's a lot of extremely productive use. We have a lot of people using it for coding. We have mathematicians using them to prove long-standing open math problems. There are a lot of positive uses here also.

Submission + - SpaceX's orbital data centers would create a new category of e-waste (arstechnica.com)

AmiMoJo writes: Elon Musk’s talk about maintaining a million-strong AI data center satellite megaconstellation may not exactly be practical or economical, but it might be unique. It’s about the closest we’ve come to confronting a scheme that would export a considerable amount of valuable materials into space. Humans aren’t doing a great job of material sustainability, but normally we’re talking about stuff escaping a recycling pipeline rather than escaping Earth’s gravitational pull.

Given the roughly five-year expected lifetime for data center GPUs, about 200,000 of the 1 million proposed SpaceX AI1 satellites would be decommissioned each year. Based on their May 29 FCC filing, about 40,000 would definitely deorbit and burn up in the atmosphere. (Those materials would largely be dispersed throughout the atmosphere, turning a resource into a diffuse contaminant that slowly settles over the globe. One related issue: the aluminum would cause an unknown amount of ozone depletion over a period of decades.) Some or all of the remaining 160,000 satellites would be moved outward into a distant “disposal” orbit, instead. Either way, they’re lost from a “material life cycle” point of view.

Comment Re:Large scale backlash, not serious discussion (Score 1) 92

1. There are a lot of other concerns beyond what you mentioned. Noise, heat, pollution, destruction of neighborhoods...

Noise is largely due to gas turbines or diesel generators running. That's again the sort of thing where reasonable regulation can help out. Some other noise claims are also just not plausible; there have been examples of noise complaints about completed data centers which hadn't been turned on yet for example. The heat claims are generally not plausible. If you take the claims seriously, they'd have to be generating far more energy than they are. Meanwhile, people don't object to large parking lots which are constantly taking in sunlight and converting to heat. I'm also not sure how they engage in "destruction of neighborhoods" any more than any other building project.

2. None of the problems either of us mentioned depends on whether it will be used for AI. Why would you expect that to matter? If you do care about it, it's a pretty good bet that any new data center being built today is for AI.

Not really. Heavy duty training involves intensive energy use. And one of the genuine problems with AI data centers is the electricity use can be very high or very low with minimal warning to the grid operators. This is part of why it pushes up electric costs. I'm not sure what evidence you have that any new data center now is being built for AI. Many of the data centers being objected to are small "Edge Data Centers" used primarily to reduce latency for video streaming, video games, and other activities which require low latency https://www.maysteel.com/why-maysteel/resources/blog/types-of-data-centers-how-do-you-choose-the-right-data-center.

Putting solar panels on the roof of a data center is not much more than a fig leaf. Solar panels can produce around 200 W per square meter, but only in the daytime. A rack in a data center that takes up around 1 square meter can consume a few hundred times that much.

So, first putting solar panels on is a step. It doesn't do everything, but it is a good step. It also has the nice advantage that if there's a serious bust in data centers, there will be already solar panels ready to be connected the other way for the grid. But you are also underestimating the effectiveness of solar panels, for a few reasons. First, almost no data center is used at 100% capacity. The solar panels keep producing even when server racks are getting little use. Second, data centers require corridors for humans to move, office spaces for humans who work there to stay, along with bathrooms and other needed things. Typically, actual server space takes up around 20-25% of the actual space. Now, that's not quite as good as it seems, since data centers are often 2 or 3 floors. But overall, the ratio is still better than you state.

But if you think that's not enough, then you can make it tighter. You can do things like require that their parking lots have solar panels too. Or you can even just require a specific percentage of their power be handled by solar, and then let them figure out the details, including attached solar arrays if needed. But these are all conversations we can have, and far more useful than just saying "No!" very loudly.

Submission + - US Moves Medical Marijuana Off Schedule I (justice.gov)

An anonymous reader writes: US cannabis law has moved more in the past year than in the previous fifty. In April 2026, following a Trump executive order, the DOJ rescheduled FDA-approved and state-licensed medical marijuana from Schedule I to Schedule III, the first federal acknowledgment of accepted medical use in over 50 years. Recreational cannabis stays Schedule I, but a DEA administrative hearing on extending Schedule III to all cannabis ran through July, with a decision pending. Schedule III also frees medical operators from the 280E tax ban and eases research rules. Separately, a November 2025 law redefines legal hemp by total THC starting November 12, 2026. This 2026 cannabis law update breaks down each change.

Submission + - Microsoft Cut Office 2021's Support to Five Years (microsoft.com)

An anonymous reader writes: Microsoft will end support for Office 2021 on October 13, 2026, with no extension and no paid Extended Security Updates. After that date the perpetual-license apps keep running, but Word, Excel, PowerPoint, and Outlook stop getting security patches, so any newly found vulnerability stays open. The notable part for anyone who bought a one-time license: this is a five-year support window, half the ten-year lifecycle older perpetual Office releases received, and the same cutoff also ends the one-year Windows 10 consumer reprieve. Microsoft's pitch is to move to a Microsoft 365 subscription, though Office LTSC 2024 stays supported to 2029. A retailer guide runs through the Office 2021 upgrade options for holdouts.

Comment Large scale backlash, not serious discussion (Score 3, Insightful) 92

There's obviously a massive large-scale backlash here, and it is pretty bipartisan. Part of it is concern about water use (which is largely overblown) and part is concern about increases in electricity cost (which is much more reasonable). But it is clear that two related things are happening: 1) People are reacting this way to all data centers, whether or not they have anything to do with AI. 2) People are blocking data centers rather than trying to take reasonable steps to make them manageable with their concerns, like requiring that they have solar panels. There's room for compromise here, but we're not getting it.

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