I really don't know where to begin. This is another reinvention of the wheel. Something I'm seeing more and more of these days. Don't know if it's because I'm approaching a certain age or if communication is just happening faster and faster so we see more of it in a shorter amount of time.
Don't think I'm knocking it. I'm not. It's obvious someone needed this and didn't know how or where to look for the contemporary counterpart in current clients. Or because current clients made it too hard to figure out. We all have different brains and think our process out differently. Just because it's obvious to you or I how to script this in our gmail doesn't mean that everyone else sees it that way.
What bothers me is the breathless headlines. The purposeful exaggeration. The constant commercialization. That, more than anything, I'm tired of.
No wonder advertisement is in trouble.