Submission + - Face recognition goes wrong in a supermarket (theguardian.com)
Bruce66423 writes: 'Sainsbury’s has paused the use of AI face scanning in one of its stores after a customer was wrongly identified as a shoplifter and ejected from the shop.
'“I was embarrassed, mortified even, and felt quite humiliated and powerless,” Matt Arnold, 46, said of his ordeal.
'The comedy promoter was buying supplies in the store in East Dulwich, in south-east London, for a standup event at Dulwich Hamlet football club when, after scanning his items and a Nectar card, he was approached by two managers who told him he could not be served owing to an earlier incident. He was then asked to leave and they tried to escort him from the store.
'As he left, he saw an overhead CCTV monitor alert with a red circle surrounding his face. He asked the shop staff to keep his shopping in the trolley so his friend could come and pick up the supplies for the comedy night happening soon next door.
“I think they were quite confused by this, understandably, but agreed and my colleague Dave went in to pay for and pick up the shop about five minutes later. There was no pause for thought from the staff, no suggestion that they understood this is not how a shoplifter would behave. Just blindly following the machine’s orders.”
'Sainsbury’s head office apologised to Arnold the next day and has paused use of its AI-assisted Facewatch technology in the store while an investigation takes place.
'“I was embarrassed, mortified even, and felt quite humiliated and powerless,” Matt Arnold, 46, said of his ordeal.
'The comedy promoter was buying supplies in the store in East Dulwich, in south-east London, for a standup event at Dulwich Hamlet football club when, after scanning his items and a Nectar card, he was approached by two managers who told him he could not be served owing to an earlier incident. He was then asked to leave and they tried to escort him from the store.
'As he left, he saw an overhead CCTV monitor alert with a red circle surrounding his face. He asked the shop staff to keep his shopping in the trolley so his friend could come and pick up the supplies for the comedy night happening soon next door.
“I think they were quite confused by this, understandably, but agreed and my colleague Dave went in to pay for and pick up the shop about five minutes later. There was no pause for thought from the staff, no suggestion that they understood this is not how a shoplifter would behave. Just blindly following the machine’s orders.”
'Sainsbury’s head office apologised to Arnold the next day and has paused use of its AI-assisted Facewatch technology in the store while an investigation takes place.