But to have a business you need to sell a product someone wants. Outside of a few urbanites who work in IT from home and go out infrequently there is little use for an EV for the majority of Ford's customers. Anyone who is into this EV stuff probably has already bought one. The market for BEVs is already reaching the point of saturation.
Case in point: The other day I had to drive to Daytona for work. I only have so many hours in the day to get things done. It's a 3.5 hour drive for me each way. I spent around ~5 minutes refueling at Bucee's. I didn't even have time to pop in and get a brisket sandwich. If I had an EV I would have had to wait to supercharge several times, adding tons of useless time to my trip. I do this sort of road trip frequently. Many of my friends also do similar trips. I've even done an 8 hour trip with one pee/gas break. EVs are not practical for people who do lots of driving for work rather than leisure.. And you would be surprised how many people are in that situation. Your plumber and electrician certainly are (and the drive around with heavy vans full of tools).
The reality is that EVs have been and will continue to be a niche product that very few people want.