Amazon's New 'Shark Tank'-Style Show Gives Winners Top Billing in Its Store (msn.com) 13
Coming soon: Amazon sellers duking it out on TV to get their wares prime placement at the world's largest online retailer. Think "Shark Tank" meets Home Shopping Network. From a report: The e-commerce giant plans to introduce a new competition show next month in which entrepreneurs pitch their products to a studio audience as well as to judges including Amazon executives and celebrities like Goop founder Gwyneth Paltrow and designer Christian Siriano. Finalists will have their inventions sold in a new Amazon "Buy It Now" online store, and the winner of each episode will earn $20,000.
The show is the retailer's latest attempt to marry content and commerce. Persuading consumers to shop through Internet-enabled televisions has long been a goal of traditional entertainment companies, but getting viewers to scan the QR code can be difficult. By creating shows that highlight its sellers and their products, Amazon has a better shot at getting viewers to shop -- especially younger audiences who are already doing this on apps like TikTok, said Bernstein analyst Mark Shmulik. "This feels more elegant than QR codes," Shmulik said of Amazon's new game show. Over the past few years, Amazon has introduced ads with QR codes in about 100 shows and movies, including "The Summer I Turned Pretty," "The Boys" and, more recently, NFL football games.
The show is the retailer's latest attempt to marry content and commerce. Persuading consumers to shop through Internet-enabled televisions has long been a goal of traditional entertainment companies, but getting viewers to scan the QR code can be difficult. By creating shows that highlight its sellers and their products, Amazon has a better shot at getting viewers to shop -- especially younger audiences who are already doing this on apps like TikTok, said Bernstein analyst Mark Shmulik. "This feels more elegant than QR codes," Shmulik said of Amazon's new game show. Over the past few years, Amazon has introduced ads with QR codes in about 100 shows and movies, including "The Summer I Turned Pretty," "The Boys" and, more recently, NFL football games.
Sounds (Score:5, Informative)
This sounds fucking horrible.
Re: (Score:2)
This sounds fucking horrible.
What gave it away? Goop, Gwyneth, Miss Paltrow, or the Unconscious Coupler formerly known as Dee Vorce?
(Hopefully Prince won’t mind her symbol looking like a steamed vagina.)
Re: (Score:2)
Because we all know that "influencers" provide honest opinions and informed services/hardware, and "Celebs" always provide honest and informed reviews of products and services. I can only hope that falls under the same scrutiny as TV game shows rules... but it probably won't.
I got an idea (Score:1)
...put on a charismatic narcissistic host with a dodgy background to have contestants compete on commercial projects for the host's favor. Call it, say "The Apprentice". It'll be Yuuuge! believe me!
And make sure you hire good editors, because that kind of host is likely inattentive & distracted by tits, so you'll have to use creative editing to hide that fact and make them appear smart.
To be later put out of business (Score:4, Insightful)
A great new show where finalists will have their products evaluated to see if they can be produced by Amazon at a lower cost, eventually using internal algorithms to put their products in front of consumers and driving the originator of the product out of business.
See? Everybody wins if they are named "Amazon"!
Re: (Score:2)
(Me) ”Now that’s a bit harsh on Amazon. What makes you assu..”
(History) *SMACK* *SMACK* *SMACK* *SMACK*
(Me) ”Ow..OW OWW! Fuck! OK, OK, I get it..”
Re: (Score:2)
A great new show where finalists will have their products evaluated to see if they can be produced by Amazon at a lower cost, eventually using internal algorithms to put their products in front of consumers and driving the originator of the product out of business.
See? Everybody wins if they are named "Amazon"!
Yeah, but that $20k for the win will be nice. Probably more than most of the folks Scamazon does this too get. Granted, they'll probably steal a lot of the non-winning ideas as well, but hey, it's a great way to collect new rubes to scam.
Re: (Score:2)
I shouldn't use them at all, but at least I avoid Amazon Basics branded stuff, even if it's cheaper.
Re: (Score:2)
I shouldn't use them at all, but at least I avoid Amazon Basics branded stuff, even if it's cheaper.
I tend to avoid the cheaper items too. Though there are times it's hard to find the items that aren't just Amazon's replacement vehicle for actual products.
Three Cheers (Score:2)
This is a sneering fuck you to all the authors who believed what they were told when Pigshit(tm) promised their books would be in front of millions of readers.
It's not all that different from the last fuck you when Pigshit(tm) turned the marketing into a casino.
Still sound better (Score:2)
LOL (Score:2)
I doubt pirates will even bother creating torrents of this shit show.
Executive celebrities (Score:2)
"The company decided to use Amazon executives as judges to give the audience a better sense of how it works with smaller retailers"
Where's the part where they steal the small retailer's ideas and sell them for cheaper under brand names like REFLXY or HOVAMP or PeNeede.
"It felt like a regular meeting at Amazon"
Yes, a regular meeting at Amazon or any company should feel exactly like Shark Tank.