Rockgod writes to let us know that Google has begun sharing advertising revenue with the makers of a popular video clip. From the article: "[This] is a groundbreaking deal that could drive up the costs of competing in the fledgling video-sharing sector. The search company has agreed to turn over most advertising revenue generated by the latest video from Fritz Grobe and Stephen Voltz, creators of 'The Diet Coke & Mentos Experiment,' according to Peter Chane, a senior product manager for Google Video."
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