paulraps writes "Why should a video that's funny in Shanghai be funny in Stockholm? That's the explanation for why Bubblare.se, a Swedish competitor to YouTube, is getting around 30 times as many viewers for its Scandinavian video clips as the American market leader. 'Local beats global,' in this market, says managing director Oskar Kalmaru." Luckily for YouTube, the local YouTube-like site around here is YouTube itself.
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