simoniker writes "Frank Lantz, who used to work at game developer Gamelab and helped create Pac Manhattan, the real-life version of Pac-Man set in the streets of New York, has been talking in detail about his new company, area/code, which has been set up to create 'large-scale, real-world games'. Lantz comments: 'I've also always felt that digital games were more properly understood as a subset of games, rather than as a subset of computer media. In other words, for me Counter-Strike has more in common with tennis and golf than people tend to think. Ditto for World of Warcraft and Chess.' Is the next wave of innovation in gaming going to occur nowhere near the video game screen?"