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Apple to Build Second Campus 94

Randy writes "Apple plans to expand dramatically in Cupertino by constructing a second major campus, one mile from Infinite Loop. Lamenting the fact that 'there aren't many apricot orchards left' upon which to build a new campus, Apple CEO Steve Jobs noted that Apple nevertheless managed to do the trick by purchasing several contiguous properties." From the article: "The maker of Macintosh computers and iPod digital music players will house 3,000 to 3,500 employees in the new campus, about 10 minutes away from its headquarters on Infinite Loop in Cupertino. Jobs estimated that it will take three to four years to design and build the new campus."
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Apple to Build Second Campus

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  • by eln ( 21727 ) on Thursday April 20, 2006 @12:36PM (#15165794)
    one mile from Infinite Loop.

    and then

    about 10 minutes away from its headquarters on Infinite Loop

    10 minutes seems a little optimistic to travel one mile in that area. He must mean on foot, it would take twice that long in a car.
    • by xusr ( 947781 )
      they build private roads...
    • haha, who takes a car to go one mile? I've heard about americans driving everywhere but this has to be made up?
      • Are you trolling?

        I'd take a car to go a mile if I had to do it more than once or twice in a short period of time. Not for a block walk, but a mile is a fair distance (12-15 minutes or so at a normal stride?).
        • I'd take a car to go a mile if I had to do it more than once or twice in a short period of time. Not for a block walk, but a mile is a fair distance (12-15 minutes or so at a normal stride?).

          You have a perfectly valid point. But one mile still isn't far at all - even though you wouldn't want to walk between the buildings, it would be perfectly possible to ride the bike between them (max 5 minutes, probably nothing compared to finding a parking spot...).

          And before you remind me that most employees probably d
          • And before you remind me that most employees probably drive to work, I know of several companies in Sweden that have bikes available for internal transports for the employees.

            Yes, but that's in Sweden...
        • No I'm not trolling. I'll admit I live in Sweden, in a town not designed for driving. We have 40k students out of 130k inhabitants, so a lot of people don't use a car.
          Anyway, I'd hate having to look for and pay for a new parking spot just to go a mile away.
        • I'd take a car to go a mile if I had to do it more than once or twice in a short period of time.

          I'd rethink what I'm doing if I had to make that trip more than once or twice in a short period of time. Rather than spending an hour making a couple 2-mile round trips, I'd... um... use the phone? Fire up VNC or ARD? Delegate one of the tasks? Bring a bike? Plan ahead next time so I'm not going back to my office on Infinite Loop between two meetings over on Disk Drive? Bottom line: Why would you have to

        • GOODNESS GRATIOUS! God forbid you might have to WALK for 15 minutes several times a day!!! Whatever would the world come to!!!
      • Outside Chicago, San Francisco, and New York? Yeah, it's very much true. But I bet Europeans, at least those who live outside urban centers, are just as "lazy" after accounting for the increased cost of petrol. Can I ask where you live?
      • by fm6 ( 162816 ) on Thursday April 20, 2006 @02:07PM (#15166755) Homepage Journal
        Dude, most Americans will get in the car to avoid walking across a parking lot! That's why most new malls in this country no longer have internal walkways.

        I used to have a job about a mile from my house. I'd usually walk to work. All my co-workers thought I was very strange. And before you say, "lazy Americans" note that many of my co-workers were Asian immigrants.

        • Lazy Asian immigrants.
        • Co-workers treated me the same way because I lived a mile from work and rode my bicycle. I stopped riding my bicycle because the soccer moms in their SUVs would try to run me over at the stop light to drop their kids off at the nearby school even though I had the right of way. Ironically, a lot these kids do live within a mile of the school.
          • I know its not right but bicyclists are just annoying. I can't help but wanting to mow them down. Its like ride your bike on a car path. Roads aren't really meant for bikes even though legally they can be on them. They slow down traffic and you have to be so careful around them. They're like Amish carriages in that regard.
          • The irony there is that people drive their kids to school because they don't think they're safe on the street, by themselves. It's ironic because (a) as you observed, the SUVs themselves are as big a danger in a school zone as any pedophile (b) those kids are all going to die young because they don't get enough exercise.
          • If yours wasn't, get a bike with mountain-bike handlebars so you're more visible, can see better, and have more agility. Then duct tape an air-horn-in-a-can to your handlebars to surprise the fuck out of the bitches in their SUVs.
      • Well, it doesn't specify if it's one mile of real travel distance, or "as the crow flies". I've never seen One Infinite Loop or the area around it, so I don't know - but I do know that except for major cities (and that's only in the city part, not the suburbs), many areas easily turn "a mile" into two or three. The roads curve and twist in weird ways to accomodate sprawl, huge shopping centers get in the way, etc. If it truly is one mile straight down the street, I hope they'll be putting in lots of walking
      • om du kikar på vad moderatorerna gav din idé för omdöme, så är det uppenbarligen inte minsta lilla dugg påhittat... :-/
    • WTH are you talking about, this is Cupertino, not Los Angeles. I work right next to the current Apple campus, I live about 10 miles away from work, takes me ~10-15 minutes to commute.
    • Hah, what about IT, the SEGWAY? Apple can have a whole parking lot full of them, activated by employee badge.

      Put your money where your mouth was, Steve.

  • by laurensv ( 601085 ) on Thursday April 20, 2006 @12:36PM (#15165795) Homepage
    Steve Jobs addresses Cupertino City Council
    watch it here [youtube.com]
  • You'd think (Score:5, Funny)

    by Anonymous Coward on Thursday April 20, 2006 @12:45PM (#15165879)
    An infinite loop would have plenty of room to grow.
    • I mean, think about it. Microsoft's address is "One Microsoft Way"

      I'm not kidding. That's their address. A bit pretentious don't you think? But Apple names their's "infinite loop" A programming joke. How cool is that?

      If Linus started his own company, it would probably be located on "Virus Patch Lane"
      • no no NO.

        The building would be named infinate loop and the street address would be 1 second st.
      • I mean, think about it. Microsoft's address is "One Microsoft Way"

        I'm not kidding. That's their address. A bit pretentious don't you think? But Apple names their's "infinite loop" A programming joke. How cool is that?

        Pretentious? It's the clearest statement of their philosophy that they've ever made. Unless someone happens to have a video of Ballmer screaming "Ein volk, ein Reich, ein Fuhrer"?
      • Lots of companies get to name the streets in front of their campuses. The Sun campus in Santa Clara has "Network Circle" and "Sun Fire Way". Oracle is on "Oracle Parkway." Streets built in the last century or so tend to be named by whoever developed the property.
      • > Microsoft's address is "One Microsoft Way. I'm not kidding. That's their address. A bit
        > pretentious don't you think?

        Microsoft's isn't as nefarious as it sounds. In and around Seattle/Redmond/Bellevue/etc a lot of the streets are called "blah blah Way." IIRC, more than half the streets are like that. So, when you see it in that context, it doesn't seem as pretentious or even unusual. Chances are their address would have been One Way, so they might as well have chosen Microsoft for the street name.

    • That name has always bothered me. It dates back to the time when coding an event loop was the first step in writing any Mac program. It always seemed to me that the event loop should be in the libraries, or even the OS.
    • I was an Apple employee, but left before the campus on Infinite Loop opened. When I have visitors from out of town, I like to take them for a ride around that campus, so that they can say that they've travelled the entire length of an infinite loop, from one endpoint to the other.

      Infinite Loop isn't actually a loop; it has two endpoints on Mariani Drive [google.com].

    • An infinite loop would have plenty of room to grow.

      Yeah, but construction would take forever.
  • by lelitsch ( 31136 ) on Thursday April 20, 2006 @12:48PM (#15165928)
    For a minute there I read "Apple to Build Second Coming". And it only seemed a bit strange.
  • by mgabrys_sf ( 951552 ) on Thursday April 20, 2006 @12:54PM (#15165983) Journal
    No mention of "one more thing" at the end of the presentation. The lighting was also all wrong and there wasn't a 50 foot high media screen behind him demonstrating the new land purchase. Plus he wasn't even on stage - what's up with THAT?

    Finally and the rumors from ThinkSecret.com on the construction of an in-orbit death-star battlestation were off by a large margin.
    • one more thing.... this will be Jobs new war-room and military base when they declare complete reclamation of moral and ethical precepts under the new be different campaign. You Will Think Different
    • by Tibor the Hun ( 143056 ) on Thursday April 20, 2006 @01:14PM (#15166208)
      On the bright side, my building feels a lot snappier!
      • I don't want to start a holy war here, but what is the deal with you Mac fanatics? I've been trying to walk from my freelance gig at the Apple headquarters (1 Infinite Loop ) for about 20 minutes now while the my feet attempts to take 17 steps from one block on the road to another block. 20 minutes. At Redmond, on 1 Microsoft Way, which by all standards should be a lot slower than this road, the same walk would take about 2 minutes. If that. In addition, during this walk, my brain will not work. And everyt
  • by Anonymous Coward
    Yeah and how many homes and small businesses will they bulldoze in the process?

    No one in the bay can afford housing even on a good engineering salary, especially in Cupertino where every new housing development is a "you can't afford it" luxury living condo. Just like the ones that are being built right across from Apple's Infinite Loop campus right now.

    If Apple wants a new campus they can buy them almost new for cheap from SGI. Give the rest of us sub-$200K housing to start putting us on parity with the
    • by Anonymous Coward
      Featuring all of the things you need, and none of the things you don't... like lightbulbs that need changing. For the poor, they'll also be introducing the iHouse mini. All of your favorite iHouse features in a small profile.
      • And for the wealthy among us who can afford a second home....the iHouse II, in blueberry, orange, or Classic khaki. While the house comes unfurnished, the kitchen is supplied with iPots and iPans.....
    • Finding it too expensive to live in your area? As Thatcher said, 'On your bike'. Sure, accommodation costs more in areas where jobs pay higher wages -- that is the result of market mechanisms ensuring that the value of the exchange medium (dollars) is constant accross the economy. If you think that the rest of the country has cheaper houses, and reasonable wages, then why don't you enrich yourself by moving there?
    • That is exactly why you get an Engineering degree with an MBA. Makes a whole world of difference.

    • If Apple wants a new campus they can buy them almost new for cheap from SGI. Give the rest of us sub-$200K housing to start putting us on parity with the rest of the country for a change.

      I thought Google moved into the old SGI building?

    • Tell the companies to move somewhere else. Cupertino used to be very affordable back when it was mostly orchards and undeveloped land. Hewlett-Packard was the only big company in the area.
    • by Anonymous Coward
      I'm from Massachusetts, so I need someone to show me where this sub-$200K housing market is, because it sure as hell isn't here.

      Seriously, though. There's a reason for that. A friend just bought a house for 100k dollars in Syracuse. I didn't think homes went for below 250k. Then I realized it was in Syracuse. There's a reason you pay more to live one place than you do another. It's economics, but it's also a quality of life issue.
    • Argh... if you watch the video, you'll hear that the land was already zoned for commercial use. It isn't like they bought land that was going to be used for housing and are going to convert it. They're going to be building on land that is already used for commercial purposes.
    • Sorry, but the hyperbole just isn't true. I have a decent- to low-level engineering salary, and my family (single income, by the way) bought a house in the Bay Area maybe three years ago, with nearly no money down. Three years later, its value has increased by about $250,000. Remember, this is all within ten to fifteen minutes of the Apple campus. There are plenty of houses available out here at relatively affordable prices. Sure, it's a little bit of a pinch, but on the profits we've made over the last few
  • .. I mean why, in this day and age, would someone choose to enlarge business in CA? With costs of everything sky-high, traffic, smog, and the punishing taxes, I just don't see it.

    I mean, except for the nice weather, surfing and scantily-clad girls...

    Granted, relocating _everything_ may not wash in the overall cost/benefit analysis, but I don't see why anyone would choose to start a business any larger than a dorm room or off-campus house in CA.

    Frankly, if I were creating a 'real' business (which involved
    • Because then you need to go to the client's (or sponsors) building for something and you're out in Nevada when they're all in California. Jobs rightly pointed out that they could have picked up a lot of land much cheaper if they moved further away, but they wanted their new campus to be within spitting distance of the old one.

      No matter how good your VTC solutions and phone system are, there are some things that just have to be done in person.
      • Fair nuff.

        But why not just have nice but small 'pied a terre' offices in the fancy schmancy places and incorporate in no-tax-land?

        I just wonder where the inflection point is, when the costs of doing business in NY or CA outweigh the benefits of doing business there. I know Nissan is relocating their HQ to Tennessee, and though they are estimated to lose around 60% of their workforce, there's apparently thousands of applications...

        Keep in mind also that this line of thinking really only applies to companies
    • Access to top-flight talent. Ease of meeting face-to-face with business partners. No matter how good telecommunications may get, it will never be quite as good as physical presence. After all, you can choose to videoconference even if you're only one room apart, but the opposite isn't true--you can't simulate physical presence with a telecom link.

      Ask yourself why corporate headquarters continue popping up in New York, and nowadays are even moving back. Like the mayor says, from a business perspective, the c
    • I mean, except for the nice weather, surfing and scantily-clad girls... You've obviously never been to Cupertino, have you? Companies wanting easy access to nice weather, surfing, and scantily-clad girls locate in San Diego, not the Silly Cone Valley. In fact, there is a decided lack of available attractive females in the area... the few that are there are already dating Larry Ellison!
    • by dgatwood ( 11270 ) on Thursday April 20, 2006 @02:07PM (#15166748) Homepage Journal
      They're not enlarging (right now). They're consolidating---moving from something like 35 rented/leased properties to one owned property. It's a lot cheaper to move thousands of existing employees to a new facility across a town than it is to try to convince them to move to another state (and try to replace everyone who said "no").

      Besides... the higher density obtained by not leasing a bunch of one and two story buildings should free up a lot of those smaller office buildings to be leveled by their owners for future condo projects like the one across the street from Apple.... :-)

    • I live in Nevada, and I can tell you precisely why.

      1. Finding sufficiently trained employees for the kind of work Apple does would be very difficult. The only way Apple could get the kind of talent they need would be to hire them in CA and relocate them, which a lot of companies do. This is great and good, of course, until somebody quits; since there's little native talent, who do you replace them with? UNR/UNLV grads? They're both getting better, mind you, but they're nowhere near good enough to pul

    • I wish everyone would realize that California is not all like Los Angeles. In Northern California, smog is not an issue, and the traffic isn't nearly as bad either. It's much different up here.
  • by Darth ( 29071 ) on Thursday April 20, 2006 @01:48PM (#15166558) Homepage
    Several analysts have downgraded Apple's stock, after the meeting.

    They cited the lack of any major product announcement in his presentation as a sign of weakness.
  • I used to work for Trend Micro, which is just down the block from Apple (on De Anza) and I don't recall there being a lot of industrial places nearby (within a mile) that they could have purchased. Anyone know if which side of De Anza this is on? I keep thinking that it might be behind the current campus on the east side (there are some industrial buildings over there) because the west side is faily residential.
  • by dpbsmith ( 263124 ) on Thursday April 20, 2006 @02:26PM (#15166949) Homepage
    I wish I could remember who told me that it was a warning sign when a company builds fancy new headquarters.

    This held true for Wang Laboratories, which built The Towers just a few years before imploding... RCA's computer division build a huge, shiny building in Marlboro, Massachusetts, then collapsed, Digital BOUGHT that building and collapsed...
    Come to think of it, just when did Apple build the first Infinite Loop campus?

    (If the new-headquarters effect is more than coincidence, the cause and effect is that it tends to indicate a degree of overconfidence, ego, hubris...)
  • by hawaiian717 ( 559933 ) on Thursday April 20, 2006 @03:27PM (#15167513) Homepage
    I suggest: Apple ][
  • by suzerain ( 245705 ) on Friday April 21, 2006 @01:35AM (#15170991) Homepage
    I will seed Think Secret and AppleInsider with some good fodder for an article about this.

    This move is clearly proof that Apple is going to spin the music division into its own company. One campus for computers, one for music publishing/distribution.

Never buy from a rich salesman. -- Goldenstern